2020 AMA Global Marketing SIG Conference

Taormina, Sicily, ITALY

May 18-21, 2020

Conference Venue

One of Italy's most historic holiday destinations, Taormina is a picturesque small town perched on a slope high above the Ionian Sea on the eastern coast of Sicily. Taormina dominates two grand, sweeping bays below and on the southern side, the top of Mount Etna, the European highest active volcano, often capped with snow, offering to the visitors a breathtaking, dramatic and memorable view. Close to the site of one of the earliest colonies founded by the Ancient Greeks in Sicily, Taormina became a thriving Greek and then Roman town. The size and elegance of the town cathedral and many of its buildings are evidence of Taormina's moderate prosperity over the centuries. By the end of the 19th century, this picturesque and ancient town was already on the tourist trail, with famous visitors including Oscar Wilde, Richard Wagner, and Tsar Nicholas II. Over the last decades, travelers have come for the views, the ancient ruins, the seaside, the town's film festival, an outdoor theatre season, the fine food and more.

Conference Highlights

Journal of International Marketing Special Issue

A JIM special issue devoted to research presented at the conference will be published. Authors of presented papers are welcome to submit their work for possible publication in this special issue of the Journal of International Marketing.

Doctoral Consortium

We invite doctoral students with a focus at the intersection of marketing and international business to participate. The Consortium will provide a unique opportunity for doctoral students to further develop their research ideas, to learn about the challenges of conducting international marketing research and building a successful academic career in this field, and to broaden their professional network.

Unique Cultural Experience

One of Italy's most historic places, Taormina is a picturesque small town perched on a slope high above the Ionian Sea on the eastern coast of Sicily. A popular and fashionable destination for well over a century, Taormina has well-preserved Greek and Roman ruins, a fine medieval quarter and castle ruins, and modern shops and restaurants.

Network with the World’s Leading International Marketing Scholars

The conference program will be designed to maximize professional development and networking opportunities. Several of the world’s leading thinkers in international marketing have confirmed their intentions to participate in the conference

Conference Organizing Team

 

Goksel Yalcinkaya

 

Professor of Marketing

Peter T. Paul College of Business and Economics

University of New Hampshire

Email: goksel.yalcinkaya@unh.edu

 

Magnus Hultman

Associate Professor of Marketing

Leeds University Business School

University of Leeds

Email: M.Hultman@leeds.ac.uk

 

Stavroula Spyropoulou

Professor of Marketing

Leeds University Business School

University of Leeds

Email: ss@lubs.leeds.ac.uk

Costas Katsikeas

 

Professor of Marketing & International Management

Leeds University Business School

University of Leeds

Email: buscsk@leeds.ac.uk

DOCTORAL CONSORTIUM

The Doctoral Consortium is a workshop for Ph.D. students from all over the world and will take place prior to the opening reception on May 18, 2020.

This Consortium will provide a rare opportunity for Ph.D. students with an interest in international and cross-cultural marketing (broadly defined) to further develop their research ideas, to learn about the challenges of conducting research in international marketing and building a successful academic career in this field. In addition, students will be able to broaden their professional networks in the area.

The goal of the Consortium will be to provide a supportive discussion among doctoral students and the participating faculty on topics such as:

  • Trends in international marketing research;

  • Challenges in carrying out high-impact international marketing research aimed at top journals;

  • Managing the dissertation and the job search process; and

  • Starting an academic career.

LEARN MORE

 

SUBMISSION

Please submit your papers and/or extended abstracts electronically using the EasyChair conference management system. The submission system will be opened on September 15, 2019. A manuscript should only be submitted to one track. All manuscripts and proposals must be submitted by November 10, 2019. For up-to-date information about the conference and related events, please check the conference website. Any questions regarding this call for papers should be addressed to the appropriate track chair(s) or the Program Chairs. LEARN MORE

REGISTRATION

All participants in the AMA Global Marketing SIG Conference in Taormina, Sicily have to be members of the American Marketing Association and the Global Marketing Special Interest Group. If you are not currently an AMA and Global Marketing SIG member, you will have to become one while registering for the Conference or the Doctoral Consortium. If you are currently an AMA and Global Marketing SIG member, but your membership expires before May 18, 2019, then you will have to renew your membership while or before you register for the Conference. Our online payment system provides a number of registration options and allows you to pay for your membership along with your Conference registration fees.

ACCOMMODATION

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