2021 AMA Global Marketing SIG Conference
Taormina, Sicily, ITALY
October 1-3, 2021
2021 AMA Global Marketing SIG Conference is ON!
October 1-3, 2021
We are delighted to bring you some exciting news! It is with great pleasure we can confirm that the much-awaited AMA Global Marketing SIG conference will now take place October 1-3, 2021, Face-to-Face in Taormina!
We will kick off on Friday, 1st October, afternoon/evening with registration and a welcome event. Saturday 2nd October in the morning will see the Doctoral Consortium and the main conference Saturday afternoon and Sunday. Not forgetting the Gala dinner on Saturday evening where you will be presented with delicious, traditional Sicilian food such as cannoli, arancini, cassata, caponata and pasta alla norma to name but a few, bring your appetites!
We are very much looking forward to hosting the conference and welcoming you all to Taormina in October 2021, join us for an exhilarating academic program, breathtaking views, and stimulating conversations! More information is available on our conference website.
Conference Venue
One of Italy's most historic holiday destinations, Taormina is a picturesque small town perched on a slope high above the Ionian Sea on the eastern coast of Sicily. Taormina dominates two grand, sweeping bays below and on the southern side, the top of Mount Etna, the European highest active volcano, often capped with snow, offering to the visitors a breathtaking, dramatic and memorable view. Close to the site of one of the earliest colonies founded by the Ancient Greeks in Sicily, Taormina became a thriving Greek and then Roman town. The size and elegance of the town cathedral and many of its buildings are evidence of Taormina's moderate prosperity over the centuries. By the end of the 19th century, this picturesque and ancient town was already on the tourist trail, with famous visitors including Oscar Wilde, Richard Wagner, and Tsar Nicholas II. Over the last decades, travelers have come for the views, the ancient ruins, the seaside, the town's film festival, an outdoor theatre season, the fine food, and more.
Dates: October 1-3, 2021
Location: Taormina Congress Palace (Palazzo dei Congressi)
Conference Highlights
Journal of International Marketing Special Issue
A JIM special issue devoted to research presented at the conference will be published. Authors of presented papers are welcome to submit their work for possible publication in this special issue of the Journal of International Marketing.
Doctoral Consortium
We invite doctoral students with a focus at the intersection of marketing and international business to participate. The Consortium will provide a unique opportunity for doctoral students to further develop their research ideas, to learn about the challenges of conducting international marketing research and building a successful academic career in this field, and to broaden their professional network.
Unique Cultural Experience
One of Italy's most historic places, Taormina is a picturesque small town perched on a slope high above the Ionian Sea on the eastern coast of Sicily. A popular and fashionable destination for well over a century, Taormina has well-preserved Greek and Roman ruins, a fine medieval quarter and castle ruins, and modern shops and restaurants.
Network with the World’s Leading International Marketing Scholars
The conference program will be designed to maximize professional development and networking opportunities. Several of the world’s leading thinkers in international marketing have confirmed their intentions to participate in the conference
Conference Organizing Team
Goksel Yalcinkaya
Professor of Marketing
Peter T. Paul College of Business and Economics
University of New Hampshire
Email: goksel.yalcinkaya@unh.edu
Magnus Hultman
Associate Professor of Marketing
Leeds University Business School
University of Leeds
Email: M.Hultman@leeds.ac.uk
Stavroula Spyropoulou
Professor of Marketing
Leeds University Business School
University of Leeds
Email: ss@lubs.leeds.ac.uk
Costas Katsikeas
Professor of Marketing & International Management
Leeds University Business School
University of Leeds
Email: buscsk@leeds.ac.uk
DOCTORAL CONSORTIUM
The Doctoral Consortium is a workshop for Ph.D. students from all over the world and will take place on Saturday, October 2, 2021.
This Consortium will provide a rare opportunity for Ph.D. students with an interest in international and cross-cultural marketing (broadly defined) to further develop their research ideas, to learn about the challenges of conducting research in international marketing, and building a successful academic career in this field. In addition, students will be able to broaden their professional networks in the area.
The goal of the Consortium will be to provide a supportive discussion among doctoral students and the participating faculty on topics such as:
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Trends in international marketing research;
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Challenges in carrying out high-impact international marketing research aimed at top journals;
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Managing the dissertation and the job search process; and
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Starting an academic career.
SUBMISSION
Please submit your papers and/or extended abstracts electronically using the EasyChair conference management system. The submission system will be opened on June 1, 2021. A manuscript should only be submitted to one track. All manuscripts and proposals must be submitted by July 15, 2021. For up-to-date information about the conference and related events, please check the conference website. Any questions regarding this call for papers should be addressed to the appropriate track chair(s) or the Program Chairs. LEARN MORE
REGISTRATION
All participants in the AMA Global Marketing SIG Conference in Taormina, Sicily have to be members of the American Marketing Association and the Global Marketing Special Interest Group. If you are not currently an AMA and Global Marketing SIG member, you will have to become one while registering for the Conference or the Doctoral Consortium. If you are currently an AMA and Global Marketing SIG member, but your membership expires before October 1, 2021, then you will have to renew your membership while or before you register for the Conference. Our online payment system provides a number of registration options and allows you to pay for your membership along with your Conference registration fees.
