Conference Program at Glance

Monday, May 18, 2020

  • 09:30 - Registration for doctoral consortium participants

  • 10:00 - Welcome/overview – Global Marketing SIG board member(s)

  • 10:10 - Developmental workshop: Undertaking scholarly research in international marketing: dealing with key challenges

  • 12:30 - Networking lunch

  • 13:30 - Panel discussion:  Managing your career and building your academic brand equity. Leading scholars will discuss common mistakes junior scholars make and provide advice on how to approach the career management process.

  • 15:15 - Coffee break and refreshments

  • 15:45 - Breakout sessions with student presentations followed by round-table discussions, paired with faculty based on common interests.

  • 17:15 - Consortium concludes

  • 19:00-21:00 - Welcome Reception

 

Tuesday, May 19, 2020

  • 8:30-13:00 - Concurrent Sessions

  • 13:00-14:00 - Networking Lunch 

  • 14:00-14:45 - Interactive Presentations

  • 14:45-17:30 - Concurrent Sessions

 

Wednesday, May 20, 2020

  • 8:30-13:00 - Concurrent Sessions

  • 13:00-14:15 - Networking Lunch 

  • 14:15-17:30 - Concurrent Sessions

  • 19:30 - Gala Dinner

 

Thursday, May 21, 2020

  • 9:00-12:30 - SIG Meetings and Professional Development

  • 12:30 - Check-out, transfer to the airport!

Conference Program

Tuesday, May 19, 2020

 

08:30-09:45 Session 1A

Global Consumer Behavior I

Chair: Paraskevas Argouslidis 

Nicole Koenig-LewisCarmela BosangitShilpa Iyanna, and Marylyn Carrigan

Psychological barriers to renting and buying second-hand consumer goods: a consumer’s perspective from UAE and UK

George Balabanis and Anastasia Stathopoulou

A cross-cultural comparison of the incidence, antecedent, and consequences of salient privacy threats posed by loyalty programs: A protection motivation theory approach

Fauzia Jabeen and Mehrajunnisa Mehrajunnisa

Understanding consumer behavior regarding luxury fashion goods in the UAE based on the theory of planned behavior 

Rhonda HadiSara Baskentli and Leonard Lee

Products as consumption companions: how culture influences consumer responses to anthropomorphic products 

Thi Thanh Huong - Jenny Tran and Nicholas G. Paparoidamis

Should I tell you everything? the role of self-disclosure in building up consumers’ liking, trust, and loyalty in sharing economy 

08:30-09:45 Session 1B

Global Innovation and New Product Development

Chair: Attila Yaprak

Chavi Fletcher-ChenXia Zhu and Fawaz Baddar Alhussan

Business-to-business value co-creation: triadic constellation process and outcome

David Griffith and Goksel Yalcinkaya

Global marketing capabilities and new product success

Daria Podmetina and Maria Smirnova

The interplay of innovation, internationalization and marketing capabilities in European SMEs: insights from a qualitative study

Mario KafourosMurod Aliyev and Sorin Krammer

Can patent litigation help firms sustain their competitive advantages in innovation?

Eva MavroudiEffie Kesidou, and Krsto Pandza

The value of exploratory and exploitative R&D in different industry contexts 

08:30-09:45 Session 1C

Global Marketing Research, Big Data, and Analytics

Chair: Alok Saboo

Elena Chatzopoulou and Nicolas Travers

Authenticity goes digital: a big data analysis of the influence of the country of origin and authenticity perceptions on TripAdvisor ethnic restaurant reviews

Doug ChungHo Kim, and Reo Song

The comprehensive effects of a digital paywall sales strategy 

Gokcay Balci and Ebru Surucu Balci

Social media engagement in international cruise travel 

Sha Zhang and Yi-Chun Ou

Does mobile social media advertising equally influence offline sales and mobile sales? boundary conditions of store characteristics 

Wolfgang Messner

Evasive answer bias in surveys: assessing patterns and reasons across countries 

09:45-10:15 Coffee Break

10:15-11:45 Session 2

Panel: Developments in International Marketing Strategy Research

Chair: Robert Leone

 

Panelists:

Gerard Tellis

David Griffith

Neil Morgan

Costas Katsikeas

 

11:45-13:00 Session 3A

Global Brand Management

Chair: Lawrence Cunningham

 

Even LansengGeir Gripsrud, and Erik B. Nes

Perception of multiple country-of-brand origins and the effect of foreign-sounding brand names on attitude 

 

Marc Fischer and Samuel Stäbler

When do media outlets report negative news about a brand? a study of corporate social irresponsibility events across five countries

 

Fabian Bartsch and Timo Mandler

How brand localness contributes to global brand equity: an empirical investigation of two theoretical pathways 

 

Emmanuel Mogaji and Arinze Christian Nwoba

Brand extension strategies in the banking industry: nature, institutional drivers, boundary conditions and performance consequences 

Catherine HaReo Song, and Gary Erickson

Multidimensional brand equity and asymmetric risk 

11:45-13:00 Session 3B

Global Marketing Communications

Chair: TBA

 

Müge GüzelAyşegül Özsomer, and Burcu Sezen

Perceptual standardization gap: antecedents and consequences in a developing country context

 

Sabrina Heix and Hartmut Holzmueller

Is two better than one? an eye-tracking approach on effects of double language labeling

 

Mark MillsMagnus Hultman and Aristeidis Theotokis

Attitudinal brand engagement and brand community identification as drivers of behavioral brand engagement and the future implications for international consumers 

 

Nina MichaelidouMilena Micevski, and Georgios Halkias

A cross-country, cross-category investigation of consumer culture positioning in advertising 

 

Peter Mathias FischerKatharina Zeugner-Roth and Mario Pandelaere

Mitigating domestic country bias in advertising claims

11:45-13:00 Session 3C

Global Relationship Marketing and Channel Management I

Chair: Stanford Westjohn

 

Yuerong LiuJody Crosno, and Annie Cui

Why dependence asymmetry and close relationship can coexist: the role of power distance orientation 

 

Stanford WestjohnPeter MagnussonGeorge Franke, and Yi Peng

Trust propensity across cultures: effects of individualist and collectivist values 

 

Irina Y. YuKevin J. Zeng, and Morgan X. Yang

Progress framing effect in motivating hierarchical loyalty program members’ goal pursuits 

 

Rodoula TsiotsouPhilipp Klaus and Volker Kuppelwieser

Exploring the nature of the b2b customer experience (cx): a cross-country approach 

 

Chun Zhang and Lei Wang

Does trust incongruence hurt knowledge acquisition in cross-border buyer-supplier relationships? 

 

 

1300-14:00 Lunch Break

14:00-14:45: Interactive Session

Coordinator: Giuseppe Musarra

Interactive presentations:

 

Joy Ruihua Jiang and Janell Townsend

Rapid expansion in a transitional market: an exploratory study from china

 

Harpreet Kaur

The execution of customer retention strategic practices at the middle level by the managerial executives: an exploratory study

 

Pantea Foroudi and Tugra Akarsu

Sense it and trust what is say: the role of sensory cues and recommendation quality in global online retail brands (the case of UK, India, Turkey, and Iran)

 

Ying HuangYi LiuPianpian Yang, and Yadong Luo

Boundary-spanning agents and relational conditions in inter-organizational exchange in china 

 

Eda Anlamlier and Sevincgul Ulu

Strategizing product displays on social media via proactive nostalgia

 

Dafnis Coudounaris and Anna-Maria Christofi

Antecedents of digital piracy behaviour: a mixed-method approach

 

Elena ChatzopoulouPolymeros ChrysochouDespoina Zympeloudi, and Panagiotis Mitkidis

Taking (odor) notes: when are consumers increasing their risk-taking behavior?

 

Eleni Eleanna Nemesis Piteli and Christos Pitelis

Entrepreneurial cross-border brand management – an integrative perspective

 

Massiel Carolina Henríquez ParodiIlan Alon, and Michela Cesarina Mason

A cross-country study of behavioral intentions of McDonalds consumers

 

Markos TsogasEvangelia Chatzopoulou, and Marina Kyriakou

The concurrent effect of managerial cognitions and emotions in strategic expansion decision making

 

Isabel Torres Zapata and Yonni Cuero Acosta

Chilean biotechnology firms: a case of the internationalisation process

 

Rebecca Yu LiKarena Ji YanCarlos Sousa, and Xinming He

Minding the gap- understanding the importance of interaction between creators and foreign backers in crowdfunding success 

 

Walter Martin Palomino-TamayoChristina Saksanian, and Otto Regalado

Understanding psychological distance on diaspora marketing of nostalgic products: evidence from Venezuelan diaspora

 

Naoki Nagashima and Yoshie Nagashima

Consumer research in India and Japan: examples from the food chain industry 

 

Paulo Palombo

Effect of foreign direct investment on the gross fixed capital formation in Argentina, Brazil, Chile, and Mexico: an econometric approach with panel data

 

Fang Fang Li and Jorma Larimo

Global customer engagement via social content marketing strategies: toward a conceptual model

 

Li ZhengXi Qu, and Albert Bemmaor

Does distance matter in the internet diffusion?

 

Carol Beard and Brenda Sternquist

Medical tourism and internationalization of hospitals redefining dunning’s OLI advantages with TCA’s asset specificity

 

Dionysius AngYeyi LiuVasileios Davvetas and  Charalampos Saridakis

Return policies: how consumers perceive them and their effects on returns

 

Martina ToniMaria Giovina PascaMaria Francesca RenziRoberta Guglielmetti Mugion and Laura Di Pietro

Would you like to become a micro-entrepreneur in a sharing economy? a preliminary study of enablers and inhibitors in Italy and china

 

Tatjana KönigAlina Simion and William V. Larsen

Fashion consciousness and life satisfaction for silver consumers – a cross-cultural analysis in five western countries 

 

Charalampos SaridakisSofia AngelidouMaria Oikonomidou, and Polyvios Pratikakis

Extracting similarity measures from social media data to assist celebrity-brand pairing decisions: a cross-cultural investigation

 

Constanza Bianchi

Inbound internationalization for small service firms

 

Rodoula Tsiotsou

Online evaluations of luxury services: a cross-cultural perspective 

 

Siv Marina GrimstadRichard Glavee-Geo and Soufiane Abeddaa

Systematic international market selection – a fuzzy expert system

 

Danielle S. TestaKelcie Slaton, and Elena Karpova

The role of economic factors in international expansion: analysis of five global fashion companies 

 

Bénédicte Bourcier-BéquaertSabine Bacouel-JentjensAndreas Klein and Melanie Neeb

The impact of mature women in advertising: a german-french comparison among young female consumers

 

Ketan Deshpande and Dr. Pratima Sheorey

A study to evaluate the efficacy of skilling initiatives under CSR programs in Maharashtra

 

Fauzia JabeenShilpa Iyanna, and Lamya Abdulla Lari

A study of theme park service quality in an Arab emerging country context

 

Linda Hollebeek

Understanding stakeholder engagement in developed vs. growth markets 

 

Preethika Sainam

Strategic international entry and culturally motivated pricing

 

Wolfgang Messner

The impact of language proficiency on service satisfaction

 

Yoel AsserafItzhak Gnizy, and Aviv Shoham

The guiding principles of international marketing doctrine 

 

Shaked Gilboa and Tali Seger-Guttmann

Local experiences of a global brand- the customer experience of IKEA in Israel

 

Participating Faculty:

Abdul Ashraf, Seigyoung Auh, Fabian Bartsch, Josko Brakus, Zeynep Canli, Annie Cui, Douglas Dow, Peter Gabrielsson, David Griffith, Michael Haenlein, Kelly Hewett, Douglas Hughes, Magnus Hultman, Martin Johanson, Ahmet Kirca, Thomas Kramer, Alexander Krasnikov, Costas Leonidou, Peter Magnusson, Timo Mandler, Bulent Menguc, Robert Morgan, Kay Peters, Lopo Rego, Matthew Robson, Randall Rose, Charalampos Saridakis, Lisa Scheer, Bodo Schlegelmilch, Francesca Sotgiu, Carlos Sousa, Aristeidis Theotokis, Felipe Thomas, Narongsak (Tek) Thongpapanl, Goksel Yalcinkaya, Attila Yaprak, Aysegül Özsomer

14:45-16:00 Session 4A

Global Marketing Strategy

Chair: Karena Yan

 

Carlos Bauer and Yi Peng

The impact of global contingencies and temporal dynamics of relationship marketing and brand relationship strategies: a meta-analytic investigation

 

Moe RoohanifarAsmund RyghOlli Kuivalainen, and Daniel Ford

The rise of social media in china: rethinking western MNEs marketing strategy 

 

Alireza GolmohammadiKoushyar Rajavi, and Vivek Astvansh

Staggered global market-entry of Hollywood movies 

 

Zixia CaoHui Feng and Michael Wiles

Does crowd wisdom bring wealth? the bifurcated impact of crowdsourcing contests on shareholder value

 

Arilova Randrianasolo and Mamitiana Jenny Rakotoarisoa

Employing enviropreneurial marketing strategies to gain legitimacy across developed and developing markets

14:45-16:00 Session 4B

Global Ethics, Sustainability, and Corporate Social Responsibility I

Chair: Douglas Hughes

 

Maryam Tofighi and Stacey Sharpe

Sustainability labeling for retailer-owned brands versus global brands

 

Alexis IoannidisLeonidas LeonidouZhiteng Feng and Konstantinos Chalvatzis

A meta-analysis of the drivers and outcomes of international sustainability business strategies

 

Jarrod VassalloSourindra Banerjee, and Jaideep Prabhu

Marketing and inequality: how for-benefit organizations influence social inequality 

 

Leonidas Leonidou C.Pantelitsa EteokleousAnna-Maria Christofi, and Nikolaos Korfiatis

Drivers and outcomes of consumer intentions to buy organic goods: A meta-analysis and future agenda 

 

Paul Koku and Maria Petrescu

Corporate social responsibility: from “doing” to “speaking” 

14:45-16:00 Session 4C

Special Session: The Digital and the Global and Where the Twain Shall Meet

Chair: Charles Hofacker

Charles HofackerMarc LinzmajerGeorge MilneAndrea Vocino and Gianfranco Walsh

The digital and the global and where the twain shall meet 

 

16:00-16:15 Coffee Break

16:15-17:30 Session 5A

Firm Internationalization, Market Entry, and Market Exit I

Chair: Anton Fenik

 

Luis OliveiraWensong BaiMartin JohansonMilena Ratajczak-Mrozek and Barbara Francioni

Uncertainty and entrepreneurial decision-making in SME internationalization 

 

Qun Tan and Carlos Mp Sousa

How do an international performance, marketing capabilities, and market turbulence jointly influence a foreign exit decision?

 

Martin JohansonPao Kao, and Helene Lundberg

Knowledge acquisition: cases of knowledge grafting in the foreign market 

 

Douglas DowIlya Cuypers and Gokhan Ertug

The economic cost of nationalism

16:15-17:30 Session 5B

Export and Import Management

Chair: Athina Zeriti

 

Arash Sadeghi

Perceived export performance: the invisible part of the iceberg

 

Anisur Faroque and Olli Kuivalainen

Export assistance from different providers and export performance: does it make any difference to export entrepreneurship?

 

Rami AlkhudariXavier Brusset and Hussein Naseraldin

Using blockchain to maximize trust – an innovative supply chain for the marketing of olive oil 

 

Oksana Kantaruk PierreRaluca Mogos Descotes and Bjorn Walliser

How the institutional profile shapes the collaborative innovation of exporting SMEs

Magnus HultmanAbbie Iveson and Pejvak Oghazi

Barriers and remedies for SME internationalization in emerging markets: evidence from Thai entrepreneurs

16:15-17:30 Session 5C

Special Session: The Global Classroom: Supporting and Enhancing 21st Century Student Experiences

Co-Chairs: Sally Chan and Tony Byng

 

Caterina Presi and Hiu Ting Lau

The effect of motivation and resilience on international students’ satisfaction

 

Sally Chan

Diversity and inclusion in the global classroom - a student-student perspective

 

Robert Duke

Incorporating Reflection into Active Learning: a Markstrat Example

 

Carolyn Strong, Richard Baylis, and Louise MacNiven

Communication Apprehension in the large lecture multi-cultural teaching environment: An Information Technology Intervention 

Wednesday, May 20, 2020

 

08:30-09:45 Session 6A

Firm Internationalization, Market Entry, and Market Exit II

Chair: Robert Morgan

 

Barbara FrancioniElisabetta SavelliFulvio Fortezza and Claudia Barabucci

Internationalization and crowdfunding: a multiple case study

 

Tetsuya Usui

Dynamic marketing capabilities of multinational corporations: resource repositioning framework 

 

Maria Gračner

Should firms have simple or multiple strategies?

 

Anders Pehrsson

Marketing differentiation strategy of a foreign subsidiary: the roles of business relatedness, competition barriers, and mandate

 

Konstantinos BozosVasiliki Bamiatzi and Tamer Cavusgil

Organizational slack and international acquisitions: revisiting the role of available, potential and recoverable slack on post-takeover performance

08:30-09:45 Session 6B

Global Consumer Behavior II

Chair: Mana Farshid

 

Thao Nguyen and George Balabanis

Culture’s effects on consumer’s transformation expectations from luxury products: a multi-level approach to culture using evidence from eight countries

 

Adamantios Diamantopoulos and Dragana Milivojevic

Consumer xenocentrism vs. consumer animosity as counteracting forces on purchase behavior 

 

Christina Papadopoulou and Esra Asif

We don’t have a planet B: A cross-cultural perspective of mindset effects on future climate beliefs

 

Aulona Ulqinaku and Vasileios Davvetas

Domestic brand transgressions: how, when, and why home country bias backfires

 

Katharina Maria HoferMichaela Luger, and Arne Floh

Support for corporate social responsibility among generation y consumers - a cross-cultural perspective 

08:30-09:45 Session 6C

Global Ethics, Sustainability, and Corporate Social Responsibility II

Chair: Dayananda Palihawadana

 

Constanza BianchiVeronica Devenin and Valentina Reyes

Consumer preference for responsible enterprises in an emerging market: an empirical study of consumer purchase intention for B-corps in Chile

 

Navdeep AthwalEsterina NervinoVictoria Wells and Marylyn Carrigan

A discourse analysis of sustainable luxury environmental reporting for LVMH and kering 

 

Leonidas C. LeonidouBilge Aykol, and Pantelitsa Eteokleous

Ethical international marketing strategy: its drivers and outcomes

 

Smirti KutaulaAlvina Gillani and Leonidas C Leonidou

Examining consumer proximity, fair trade engagement, and resulting behavior: a cross-cultural study

 

Sreejesh SAnandakuttan B Unnithan and Geetha M

Responsible tourism on destination attractiveness: a community-tourists interaction perspective

 

09:45-10:15 Coffee Break

10:15-11:45 Session 7

Panel II: Advances in International Consumer Behaviour and Cross-Cultural Marketing Research

Chair: Narongsak (Tek) Thongpapanl

 

Panelists:

Adamantios Diamantopoulos

Katrijn Gielens

Peter Magnussson

Saeed Samiee

 

11:45-13:00 Session 8A

Global Consumer Behavior III

Chair: Flora Kokkinaki

 

Ting-Hsiang Tseng and George Balabanis

An extended  - the impacts of consumer animosity on attitudes: more insights from a perspective of product typicality

 

Onur Osmanoglu and Aysegul Ozsomer

The impact of global-local cobrand announcement source on consumer evaluations 

 

Ekaterina Salnikova and Yuliya Strizhakova

The impact of cultural identity and social norms on consumer response to sustainable practices of local firms

 

David BourdinGeorgios Halkias and Attila Yaprak

The compensatory influences of country stereotypes and the global/local nature of brands on consumer responses: an extended framework

 

Nina Michaelidou and Nikoletta-Theofania Siamagka

The impact of consumer culture positioning on purchase intention: do ethnocentrism, cosmopolitanism and political orientation matter? 

11:45-13:00 Session 8B

Global Retailing, Services, and E-Commerce

Chair: Alexander Krasnikov

 

Katrijn GielensMarnik DekimpeAnirban Mukherjee, and Kapil Tuli

The future of private-label markets: a global convergence approach 

 

Jonas EduardsenLeonidas LeonidouSvetla Marinova, and Paul Christodoulides

Organizational influences and performance impact of barriers to e-exporting: the moderating role of home country digital infrastructure and host country internet penetration

 

Elisabeth PfefferJiyoung Shin, and Su Jin Yeon

Moving from stranger to “I trust you”: interpersonal trust development in the sharing economy

 

Triana HadiprawotoCharalampos Saridakis, and Aristeidis Theotokis

An examination of the global retail omnichannel customer journey: understanding customer interaction and its influences on experience 

11:45-13:00 Session 8C

Global Relationship Marketing and Channel Management II

Chair: Destan Kandemir

 

Volkan Dogan and Lisa K. Scheer

Pondering trust and distrust in B2B relationships: the role of culture in the conceptualization and formation of trust and distrust 

 

Pejvak OghaziStefan Karlsson, and Fakhreddin Rad

Differences in how to leverage trust and reputation in driving online purchase intentions 

 

Fawaz Baddar Alhussan and Faten Baddar Alhusan

An international perspective on key account managers relational competences: evidence from Jordan

 

Min LiXinming He, and Carlos M.P. Sousa

How can export firms realize the value from their customer relationships capabilities – the roles of product development capabilities 

 

Dora TrikiBtissam Moncef, and Irena Vida

How trust and communication evolve over time in international joint ventures (IJVs)? evidence from IJVs in Morocco 

13:00-14:15 Lunch Break

14:15-15:30 Session 9

Meet the Editors

Chair: David Stewart

 

Panelists:    

Kelly Hewett

Saeed Samiee

Satish Jayachandran

Robert Palmatier

Costas Katsikeas

Neil Morgan

15:30-15:45 Coffee Break

15:45-17:00 Session 10A

Consumers, Born Globals, and Brands

Chair: Timo Mandler

 

Saeedeh Rezaee Vessal and Judith Partouche-Sebban

Mortality salience motivates status consumption among the elderly: the moderating effect of chronological age and subjective age

 

Sreejesh S and Justin Paul

The effect of geographical indication labeling on product attitude and purchase likelihood of domestic versus foreign products

 

Jieke Chen and Timo Mandler

When born globals grow up: the role of firm capabilities during the internationalization of born global firms

 

Satoko SuzukiShingo Oue, and Satoshi Akutsu

The cross-cultural generalizability of a general factor of brand personality

15:45-17:00 Session 10B

Global Entrepreneurs, Ethics, and Fairness

Chair: Terrence Brown

 

Aditi RanaConstantinos N. LeonidouLeonidas Leonidou and Dayananda Palihawadana

Ethically-based export product strategy: its internal and external determinants and effects on ethical branding advantage and export performance

 

Tom Gruen and Daniel Corsten

Non-availability in online shopping: interrupting the customer experience journey

 

Chin-Wen Chang and Sheng-Hsiung Chang

Examining the consumer intention on the celebrity entrepreneur from a trust transference perspective

 

Gary GregoryShawn ThelenTony Lu, and Boonghee Yoo

Understanding perceptions of service fairness: a five-country comparison of medical services provided by immigrant versus native-born doctors 

15:45-17:00 Session 10C

Special Session: Emerging Trends in Global Marketing and Cross-Cultural Consumer Research

Co-Chairs: Vita Kadile and Alessandro Biraglia

 

Chong Yu, Zhaleh Najafi-Tavani, Matthew Robson and Ghasem Zaefarian

Emerging Market, Subsidiary Management Teams Under Pressure: How Job Demands and Resources Intersect to Foster Superior Performance Outcome

 

Ana Lisboa and Dionysis Skarmeas

Performance implications of product development in export markets

 

Cezara Nicoara, Constantinos Leonidou, Matthew Robson and Dayananda Palihawadana

Subsidiary-Headquarters Social Capital and Corporate Social Responsibility in Chinese Multinational Enterprise Subsidiaries

 

Francesca Serravalle and Aulona Ulqinaku

Shaping Boundaries between Senses: Augmented Reality’s Impact on Consumers’ Attitudes

 

 

Thursday, May 21, 2020

  • 9:00-12:30 - SIG Meetings and Professional Development

  • 12:30 - Check-out, transfer to the airport!

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