Conference Program at Glance
October 1, 2021
13:30 Registration
13:55 Welcome – Global Marketing SIG board members
14:00 Developmental workshop: Early Career Management
15:15 Coffee Break
15:30 Research Mentoring Session
16:30 Coffee Break
16:45 Developmental Workshop: Generating Impactful Research
18:00 Consortium Concludes
19:00 Welcome Reception
October 2, 2021
9:o0-10:45 - Concurrent Sessions
10:45 -11:15 - Coffee Break
11:15 -12:45 - Concurrent Sessions
12:45 -14:00 - Networking Lunch
14:00 -15:30 - Concurrent Sessions
15:30-15:45 - Tea Break
15:45-17:15 - Plenary Session
19:30 - Gala Dinner
October 3, 2021
9:15-10:45 - Concurrent Sessions
10:45 -11:15 - Coffee Break
11:15-12:30 - Meet the Editors
12:30 -13:45 - Networking Lunch
13:45 -15:30 - Concurrent Sessions
Conference Program
The schedule is tentative pending final confirmations
Friday, October 1, 2021
13:30 Registration for Doctoral and Junior Faculty Consortium participants
13:55 Welcome – Global Marketing SIG board members
14:00 Developmental workshop: Early Career Management
Format: Approximately 15 minutes of prepared comments each, followed by an interactive discussion and participant questions.
Moderated by Peter Magnusson, University of Texas Rio Grande Valley
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Katrijn Gielens, University of North Carolina
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Bodo Schlegelmilch, WU Vienna
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Aulona Ulqinaku, University of Leeds
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Adamantios Diamantopoulos, University of Vienna
16:30-16:45 Coffee Break
15:30 Research Mentoring Session
Format: Each student gives a 15-20 minute presentation of his/her research, followed by round-table discussions with input from faculty and other students.
16:30-16:45 Coffee Break
16:45 Developmental Workshop: Generating Impactful Research
Format: Approximately 15 minutes of prepared comments each, followed by an interactive discussion and participant questions.
Moderated by Costas Leonidou, Open University of Cyprus
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JB Steenkamp, University of North Carolina
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Werner Reinartz, University of Cologne
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Kelly Hewett, University of Tennessee
18:00 Consortium Concludes
19:00 Welcome Reception for the main conference
Saturday, October 2, 2021
Please note all sessions will take place in rooms a, b or c respectively.
9:00-10:45 Session 1a: Cross-cultural Consumer Behavior 1
Session Chair: Adamantios Diamantopoulos, University of Vienna
Support for corporate social responsibility among generation Y consumers - A cross-cultural perspective
Katharina Maria Hofer, Johannes Kepler University Linz
Michaela Luger, Johannes Kepler University Linz
Arne Floh, University of Surrey
Understanding consumer behavior regarding luxury fashion goods in the UAE based on the theory of planned behavior
Fauzia Jabeen, Abu Dhabi University
Mehrajunnisa Mehrajunnisa, Abu Dhabi University
Culture’s effects on consumer’s transformation expectations from luxury products: A multi-level approach to culture using evidence from eight countries
Thao Nguyen, City University
George Balabanis, City university
A cross-cultural comparison of the incidence, antecedent, and consequences of salient privacy threats posed by loyalty programs: A protection motivation theory approach
George Balabanis, City University
Anastasia Stathopoulou, International University of Monaco
Mitigating domestic country bias in advertising claims
Peter Mathias Fischer, University of St. Gallen
Katharina Zeugner-Roth, IESEG School of Management
Mario Pandelaere, Virginia Tech
9:00-10:45 Session 1b: Firm Internationalization, Market Entry, and Market Exit 1
Session Chair: Costas Leonidou, Open University of Cyprus
When born globals grow up: the role of firm capabilities during the internationalization of born global firms
Jieke Chen, University of Leeds
Timo Mandler, Toulouse Business School
Knowledge acquisition: cases of knowledge grafting in the foreign market
Martin Johanson, Uppsala University
Pao Kao, Uppsala University
Helene Lundberg, Mid Sweden University
How do international performance, marketing capabilities, and market turbulence jointly influence a foreign exit decision?
Qun Tan, Xiamen University
Carlos Mp Sousa, Molde University College
Uncertainty and entrepreneurial decision-making in SME internationalization
Luis Oliveira, Dalarna University
Wensong Bai, Dalarna University
Martin Johanson, Uppsala University
Milena Ratajczak-Mrozek, Poznań University of Economics and Business
Barbara Francioni, University of Urbino Carlo Bo
Export enhancement through public-private partnerships: Linking public institutions of higher education (business schools), state export agencies and private enterprise
Tom Gillpatrick, Portland State University
Van Wood, Virginia Commonwealth University
9:00-10:45 Session 1c: Global Brand Management 1
Session Chair: Bodo Schlegelmilch, WU Vienna University of Economics and Business
Impact of Global Brand CMOs’ CSR and Socio-Political Activism Communication on Twitter
Peren Ozturan, Özyeğin University
Amir Grinstein, Northeastern University
How brand localness contributes to global brand equity: An empirical investigation of two theoretical pathways
Fabian Bartsch, Montpellier Business School
Timo Mandler, Toulouse Business School
Perception of multiple country-of-brand origins and the effect of foreign-sounding brand names on attitude
Even Lanseng, BI, Norwegian Business School
Geir Gripsrud, BI, Norwegian Business School
Erik B. Nes, BI, Norwegian Business School
Make or break?: The micro-foundations of consumer-brand relationships in conflict
Abbie Iveson, University of Leeds
Magnus Hultman, Brock University
Vasileios Davvetas, University of Leeds
Attitudinal brand engagement and brand community identification as drivers of behavioural brand engagement and the future implications for international consumers
Mark Mills, University of Leeds
Magnus Hultman, Brock University
Aristeidis Theotokis, University of Leeds
10:45-11:15 Tea and Coffee Break
11:15-12:45 Session 2a: Global Ethics, Sustainability, and Corporate Social Responsibility
Session Chair: Jan-Benedict Steenkamp University of North Carolina - Chapel Hill
The Impact of Cultural Identity and Social Norms on Consumer Response to Sustainable Practices of Local Firms
Ekaterina Salnikova, Aarhus University
Yuliya Strizhakova, Rutgers School of Business
Marketing and inequality: How for-benefit organizations influence social inequality
Jarrod Vassallo, The University of Sydney
Sourindra Banerjee, University of Leeds
Jaideep Prabhu, University of Cambridge
Corporate Social Responsibility Activities in Emerging Markets and Subsidiary CEO’s Managerial Experience and Capabilities: Moderating Role of Social Capital
Alberto Ferraris, University of Turin
Ismail Golgeci, Aarhus University
Ahmad Arslan, University of Oulu
Gabriele Santoro, University of Turin
Shlomo Y. Tarba, University of Birmingham
Low or high contact services: Do they make a difference in consumer evaluation of robot hotels?
Şahika Burçin Tulukçu, Beykoz University
Z. İrem Eren Erdoğmuş, Marmara University
11:15-12:45 Session 2b: Global Consumer Research 1
Session Chair: Ayşegül Özsomer, Koç University
Domestic brand transgressions: How, when, and why home country bias backfires
Aulona Ulqinaku, University of Leeds
Vasileios Davvetas, University of Leeds
Should I tell you everything? The role of self-disclosure in building up consumers’ liking, trust, and loyalty in sharing economy
Thi Thanh Huong - Jenny Tran, Leonard De Vinci Business School (EMLV)
Nicholas G. Paparoidamis, Leonard de Vinci Business School (EMLV)
Consumer preference for responsible enterprises in an emerging market: An empirical study of consumer purchase intention for B-Corps in Chile
Constanza Bianchi, Universidad Adolfo Ibañez
Veronica Devenin, Universidad Adolfo Ibañez
Valentina Reyes, Universidad Adolfo Ibañez
Out with the old, in with the new? Retailer banner conversion after acquisition
Arjen van Lin, Tilburg University
Katrijn Gielens, University of North Carolina
11:15-12:45 Session 2c: Global Brand Management 2
Session Chair: Ana Lisboa, Polythecnic Institute of Leiria
International brand positioning, brand origin stereotypes, and consumer preferences
David Bourdin, Vienna University of Applied Sciences
Georgios Halkias, TUM School of Management
Attila Yaprak, Wayne State University
Katerina Makri. Vienna University of Economics and Business
The Impact of Culture on Brand Extension Success: The Specific Versus Diffuse Dimension
John Branch, Ross School of Business
Maansi Dalmia, University of Michigan
Ethan Mo, University of Michigan
The “dark side” of consumer xenocentrism: compulsive buying and brand addiction
Adamantios Diamantopoulos, University of Vienna
Michela Matarazzo, Università Telematica Guglielmo Marconi
Mariel Maack, University of Vienna
Performance implications of product development in export markets
Ana Lisboa, Polythecnic Institute of Leiria
Dionysis Skarmeas, Athens University of Economics and Business
12:45-14:00 - Networking Lunch
14:00-15:30 Session 3a: Global Relationship Marketing, Retailing, Strategy, and Channel Management
Session Chair: George Balabanis, City University
A study of theme park service quality in an Arab emerging country context
Fauzia Jabeen, Abu Dhabi University
Shilpa Iyanna, Abu Dhabi University
Lamya Abdulla Lari, Abu Dhabi University
Moving from stranger to “I trust you”: Interpersonal trust development in the sharing economy
Elisabeth Pfeffer, University of Groningen
Jiyoung Shin, University of Groningen
Su Jin Yeon, Tecnológico de Monterrey
Is there a smart way to manage independent sales agents in export markets? – Current practices of monitoring and managing international intermediaries
Fabienne Ruoss, TU Dortmund University
Hartmut Holzmueller, TU Dortmund University
The rise of social media in China: rethinking Western MNEs marketing strategy
Moe Roohanifar, Manchester Metropolitan Business School
Asmund Rygh, Alliance Manchester Business School
Olli Kuivalainen, LUT University
Daniel Ford, Alliance Manchester Business School
Perceptual standardization gap: antecedents and consequences in a developing country context
Ayşegül Özsomer, Koç University
Müge Güzel, Koç University
14:00-15:30 Session 3b: Global Brand Management 3
Session Chair: Francesca Sotgiu, Vrije University of Amsterdam
The future of private-label markets: a global convergence approach
Katrijn Gielens, The University of North Carolina at Chapel Hill
Marnik Dekimpe, Tilburg University
Anirban Mukherjee, Insead
Kapil Tuli, SMU
Effects of perceived brand globalness and localness on brand consistency and clarity
Maryam Vaziri, University Autonomous of Barcelona
Joan Llonch Andreu, University Autonomous of Barcelona
Pilar López Belbeze, University Autonomous of Barcelona
A meta-analysis on the effect of brand social media activities on consumer buying behavior
Georgia Liadeli, Vrije Universiteit Amsterdam
Francesca Sotgiu, Vrije Universiteit Amsterdam
Peeter Verlegh, Vrije Universiteit Amsterdam
Effects of xenocentrism on foreign and domestic product purchase: the role of private vs. public consumption
Christina Papadopoulou, University of Leeds
Merve Vardarsuyu, Kutahya Dumlupinar University
Return policies: How consumers perceive them and their effects on returns
Dionysius Ang, University of Leeds
Yeyi Liu, University of Leeds
Vasileios Davvetas, University of Leeds
Babis Saridakis, University of Leeds
15:30-15:45 Tea and Coffee Break
15:45-17:15 Room a - Special Session
Session Chair: Bodo, Schlegelmilch, WU Vienna
POST-COVID BUSINESS SCHOOLS IN A GLOBAL CONTEXT: MORE OF THE SAME OR A NEW START
Bodo B. Schlegelmilch
Professor of International Marketing and Management, WU Vienna, Austria
Chair: Association of MBAs (AMBA) and Business Graduates Association (BGA)
Jan-Benedict Steenkamp
The Knox Massey Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill, USA
Werner Reinartz
Professor of Marketing, University of Cologne, Germany.
Director of the Center for Research in Retailing (IFH)
Christiane Prange
Professor at Tongji University Shanghai, China, and incoming Director/Associate Dean at Rennes School of Business, France
Professor of Strategy and International Business
Director of Global Executive Education
19:30 Gala Dinner
NH Collection Hotel
Via Circonvallazione, 11, 98039 Taormina
Sunday, October 3, 2021
9:15-10:45 Session 4a: Global Relationship Marketing, Channel Management, and Marketing Strategy
Session Chair: Peter M. Fischer, University of St Gallen
Trust propensity across cultures: The role of collectivism
Stanford Westjohn, University of Alabama
Peter Magnusson, University of Texas Rio Grande Valley
George Franke, University of Alabama
Yi Peng, University of Alabama
Complementary competition: The impact of positive competitor reviews on review credibility and consumer purchasing intentions
Dikla Perez, Bar-Ilan University
Inbal Stockheim, College of Law and Business
Guy Baraz, Bar-Ilan University
Subsidiary-Headquarters Social Capital and Corporate Social Responsibility in Chinese Multinational Enterprise Subsidiaries
Chong Yu, University of Leeds
Matthew Robson, Cardiff University
Zhaleh Najafi Tavani, University of Leeds
Ghasem Zaefarian, University of Leeds
The Impact of Global-Local Cobrand Announcement Source on Consumer Evaluations
Ayşegül Özsomer, Koç University
Onur Osmanoğlu
9:15-10:45 Session 4b: Firm Internationalization, Market Entry, and Market Exit
Session Chair: Josko Brakus, University of Leeds
The role of economic factors in international expansion: Analysis of five global fashion companies
Danielle S. Testa, Iowa State University
Kelcie Slaton, Iowa State University
Elena Karpova, Iowa State University
Inbound internationalization for small service firms
Constanza Bianchi, Universidad Adolfo Ibañez
Export assistance from different providers and export performance: Does it make any difference to export entrepreneurship?
Anisur Faroque, LUT University
Olli Kuivalainen, LUT University
Global entrepreneurship in the platform economy: An analysis of Airbnb’s expansion and strategy
Calin Gurau, Montpellier Business School
9:15-10:45 Session 4c: Global Consumer Research 3
Session Chair: Sourindra Banerjee, University of Leeds
Consumer research in India and Japan: Examples from the food chain industry
Naoki Nagashima, Toyo University
Yoshie Nagashima, Daito Bunka University
Cultural differences in consumer's reaction to brand endorser's activism – Evidence from four countries
Sourjo Mukherjee, Audencia Business School
Shankha Basu, University of Leeds
Sourindra Banerjee, University of Leeds
Consumer Xenocentrism vs. Consumer Animosity as Counteracting Forces on Purchase Behavior
Adamantios Diamantopoulos, University of Vienna
Dragana Milivojevic, University of Vienna
The role of culture, economic development, and brand traits in negative event spillover and recovery
Clark Johnson, Pepperdine University
Brittney C. Bauer, Loyola University New Orleans
Nitish Singh, Saint Louis University
10:45-11:15 Tea and Coffee break
11:15-12:30 Room a - Meet the Editors
Session Chair: Dave Stewart, Loyola Marymount University
Kelly Hewett
Editor in Chief - Journal of International Marketing
Costas Katsikeas
Editor - Journal of International Business Studies
Werner Reinartz
Co-Editor - International Journal of Research in Marketing
Ghasem Zaefarian
Associate Editor - International Marketing Management
12:30-13:45 - Networking Lunch
13:45-15:30 Session 5a: Global Consumer Research 2
Session Chair: Yan Meng, Grenoble Ecole de Management
Deglobalization Process from Customers Perspective: Nonlinear and Asymmetric
Yan Meng, Grenoble Ecole de Management
Jie Xiong, ESSCA School of Management
Michael Dowling, Dublin City University
The impacts of consumer animosity on attitudes: more insights from a perspective of product typicality
Ting-Hsiang Tseng, Feng-Chia University
George Balabanis, Cass Business School City University
How the institutional profile shapes the collaborative innovation of exporting SMEs
Oksana Kantaruk Pierre, Université de Lorraine
Raluca Mogos Descotes, Université de Lorraine
Björn Walliser, Université de Lorraine
13:45-15:30 Session 5b: Global Marketing Communications
Session Chair: Giuseppe Musarra, University of Leeds
The cross-cultural generalizability of a general factor of brand personality
Satoko Suzuki, Hitotsubashi University
Shingo Oue, Hitotsubashi University
Satoshi Akutsu, Hitotsubashi University
Is two better than one? an eye-tracking approach on effects of double language labeling
Sabrina Heix, TU Dortmund University
Hartmut Holzmueller, TU Dortmund University
The Impact of Disruptions in Global Trade Agreements on Multinational Firms' Use of International Strategic Alliances
Alexander Krasnikov, Loyola University Chicago
Kiwoong Yoo, University of Tennessee
Kelly Hewett, University of Tennessee
Satish Jayachandran, University of South Carolina
Joint advertising: the impact of partner and product type on cognitive fit
Brittney Bauer, Loyola University New Orleans
Clark Johnson, Pepperdine University
13:45-15:30 Session 5c: Global Strategy and Relationships
Session Chair: Markos Tsogas, University of Piraeus
The concurrent effect of managerial cognitions and emotions in strategic expansion decision making
Markos Tsogas, University of Pireaus
Evangelia Chatzopoulou, University of Piraeus
Marina Kyriakou, University of Piraeus
How trust and communication evolve over time in international joint ventures (IJVs)? Evidence from IJVs in Morocco
Dora Triki, ESCE International Business School,
Btissam Btissam, ISC
Irena Vida, University of Ljubljana
Joint advertising: the impact of partner and product type on cognitive fit
Brittney Bauer, Loyola University New Orleans
Clark Johnson, Pepperdine University