Conference Program at Glance

October 1, 2021

13:30 Registration

13:55 Welcome – Global Marketing SIG board members

14:00 Developmental workshop: Early Career Management

15:15 Coffee Break

15:30 Research Mentoring Session

16:30 Coffee Break

16:45 Developmental Workshop: Generating Impactful Research

18:00 Consortium Concludes

19:00 Welcome Reception

 

October 2, 2021

9:o0-10:45 - Concurrent Sessions

10:45 -11:15  - Coffee Break

11:15 -12:45 - Concurrent Sessions

12:45 -14:00 - Networking Lunch

14:00 -15:30 - Concurrent Sessions

15:30-15:45  - Tea Break

15:45-17:15 - Plenary Session

19:30 - Gala Dinner

 

October 3, 2021

9:15-10:45 - Concurrent Sessions

10:45 -11:15  - Coffee Break

11:15-12:30 - Meet the Editors

12:30 -13:45 - Networking Lunch

13:45 -15:30 - Concurrent Sessions

Conference Program

The schedule is tentative pending final confirmations 

 

Friday, October 1, 2021

13:30 Registration for Doctoral and Junior Faculty Consortium participants

 

13:55 Welcome – Global Marketing SIG board members

 

14:00 Developmental workshop: Early Career Management

 

Format: Approximately 15 minutes of prepared comments each, followed by an interactive discussion and participant questions.

                    

Moderated by Peter Magnusson, University of Texas Rio Grande Valley

 

  1. Katrijn Gielens, University of North Carolina

  2. Bodo Schlegelmilch, WU Vienna

  3. Aulona Ulqinaku, University of Leeds

  4. Adamantios Diamantopoulos, University of Vienna

 

16:30-16:45 Coffee Break

 

15:30 Research Mentoring Session

 

Format: Each student gives a 15-20 minute presentation of his/her research, followed by round-table discussions with input from faculty and other students.

 

 

16:30-16:45 Coffee Break

 

16:45 Developmental Workshop: Generating Impactful Research      

 

Format: Approximately 15 minutes of prepared comments each, followed by an interactive discussion and participant questions.

 

Moderated by Costas Leonidou, Open University of Cyprus

 

  1. JB Steenkamp, University of North Carolina

  2. Werner Reinartz, University of Cologne

  3. Kelly Hewett, University of Tennessee

18:00 Consortium Concludes

 

19:00 Welcome Reception for the main conference

Saturday, October 2, 2021

Please note all sessions will take place in rooms a, b or c respectively.

9:00-10:45 Session 1a: Cross-cultural Consumer Behavior 1

Session Chair: Adamantios Diamantopoulos, University of Vienna

 

Support for corporate social responsibility among generation Y consumers - A cross-cultural perspective

Katharina Maria Hofer, Johannes Kepler University Linz

Michaela Luger, Johannes Kepler University Linz

Arne Floh, University of Surrey

Understanding consumer behavior regarding luxury fashion goods in the UAE based on the theory of planned behavior

Fauzia Jabeen, Abu Dhabi University

Mehrajunnisa Mehrajunnisa, Abu Dhabi University

Culture’s effects on consumer’s transformation expectations from luxury products: A multi-level approach to culture using evidence from eight countries

Thao Nguyen, City University      

George Balabanis, City university

A cross-cultural comparison of the incidence, antecedent, and consequences of salient privacy threats posed by loyalty programs: A protection motivation theory approach

George Balabanis, City University

Anastasia Stathopoulou, International University of Monaco

Mitigating domestic country bias in advertising claims

Peter Mathias Fischer, University of St. Gallen

Katharina Zeugner-Roth, IESEG School of Management

Mario Pandelaere, Virginia Tech

9:00-10:45 Session 1b: Firm Internationalization, Market Entry, and Market Exit 1

Session Chair: Costas Leonidou, Open University of Cyprus

When born globals grow up: the role of firm capabilities during the internationalization of born global firms

Jieke Chen, University of Leeds

Timo Mandler, Toulouse Business School

Knowledge acquisition: cases of knowledge grafting in the foreign market

Martin Johanson, Uppsala University

Pao Kao, Uppsala University

Helene Lundberg, Mid Sweden University

How do international performance, marketing capabilities, and market turbulence jointly influence a foreign exit decision?

Qun Tan, Xiamen University

Carlos Mp Sousa, Molde University College

Uncertainty and entrepreneurial decision-making in SME internationalization

Luis Oliveira, Dalarna University

Wensong Bai, Dalarna University

Martin Johanson, Uppsala University

Milena Ratajczak-Mrozek, Poznań University of Economics and Business

Barbara Francioni, University of Urbino Carlo Bo

Export enhancement through public-private partnerships: Linking public institutions of higher education (business schools), state export agencies and private enterprise

Tom Gillpatrick, Portland State University

Van Wood, Virginia Commonwealth University

9:00-10:45 Session 1c: Global Brand Management 1

Session Chair: Bodo Schlegelmilch, WU Vienna University of Economics and Business

Impact of Global Brand CMOs’ CSR and Socio-Political Activism Communication on Twitter

Peren Ozturan, Özyeğin University

Amir Grinstein, Northeastern University

How brand localness contributes to global brand equity: An empirical investigation of two theoretical pathways

Fabian Bartsch, Montpellier Business School

Timo Mandler, Toulouse Business School

Perception of multiple country-of-brand origins and the effect of foreign-sounding brand names on attitude

Even Lanseng, BI, Norwegian Business School

Geir Gripsrud, BI, Norwegian Business School

Erik B. Nes, BI, Norwegian Business School

Make or break?: The micro-foundations of consumer-brand relationships in conflict

Abbie Iveson, University of Leeds

Magnus Hultman, Brock University

Vasileios Davvetas, University of Leeds

Attitudinal brand engagement and brand community identification as drivers of behavioural brand engagement and the future implications for international consumers

Mark Mills, University of Leeds

Magnus Hultman, Brock University

Aristeidis Theotokis, University of Leeds

10:45-11:15 Tea and Coffee Break

11:15-12:45 Session 2a: Global Ethics, Sustainability, and Corporate Social Responsibility

Session Chair: Jan-Benedict Steenkamp University of North Carolina - Chapel Hill

The Impact of Cultural Identity and Social Norms on Consumer Response to Sustainable Practices of Local Firms

Ekaterina Salnikova, Aarhus University

Yuliya Strizhakova, Rutgers School of Business

Marketing and inequality: How for-benefit organizations influence social inequality

Jarrod Vassallo, The University of Sydney

Sourindra Banerjee, University of Leeds

Jaideep Prabhu, University of Cambridge

Corporate Social Responsibility Activities in Emerging Markets and Subsidiary CEO’s Managerial Experience and Capabilities: Moderating Role of Social Capital

Alberto Ferraris, University of Turin

Ismail Golgeci, Aarhus University

Ahmad Arslan, University of Oulu

Gabriele Santoro, University of Turin

Shlomo Y. Tarba, University of Birmingham

Low or high contact services: Do they make a difference in consumer evaluation of robot hotels? 

Şahika Burçin Tulukçu, Beykoz University

Z. İrem Eren Erdoğmuş, Marmara University

11:15-12:45 Session 2b: Global Consumer Research 1

Session Chair: Ayşegül Özsomer, Koç University

Domestic brand transgressions: How, when, and why home country bias backfires

Aulona Ulqinaku, University of Leeds

Vasileios Davvetas, University of Leeds

Should I tell you everything? The role of self-disclosure in building up consumers’ liking, trust, and loyalty in sharing economy

Thi Thanh Huong - Jenny Tran,  Leonard De Vinci Business School (EMLV)

Nicholas G. Paparoidamis, Leonard de Vinci Business School (EMLV)

Consumer preference for responsible enterprises in an emerging market: An empirical study of consumer purchase intention for B-Corps in Chile

Constanza Bianchi, Universidad Adolfo Ibañez

Veronica Devenin, Universidad Adolfo Ibañez

Valentina Reyes, Universidad Adolfo Ibañez

Out with the old, in with the new? Retailer banner conversion after acquisition

Arjen van Lin, Tilburg University

Katrijn Gielens, University of North Carolina

11:15-12:45 Session 2c: Global Brand Management 2

Session Chair: Ana Lisboa, Polythecnic Institute of Leiria

International brand positioning, brand origin stereotypes, and consumer preferences

David Bourdin, Vienna University of Applied Sciences

Georgios Halkias, TUM School of Management

Attila Yaprak, Wayne State University

Katerina Makri. Vienna University of Economics and Business

The Impact of Culture on Brand Extension Success: The Specific Versus Diffuse Dimension

John Branch, Ross School of Business

Maansi Dalmia, University of Michigan

Ethan Mo, University of Michigan

The “dark side” of consumer xenocentrism: compulsive buying and brand addiction

Adamantios Diamantopoulos, University of Vienna

Michela Matarazzo, Università Telematica Guglielmo Marconi

Mariel Maack, University of Vienna

Performance implications of product development in export markets

Ana Lisboa, Polythecnic Institute of Leiria

Dionysis Skarmeas, Athens University of Economics and Business

12:45-14:00 - Networking Lunch

14:00-15:30 Session 3a: Global Relationship Marketing, Retailing, Strategy, and Channel Management

Session Chair: George Balabanis, City University

A study of theme park service quality in an Arab emerging country context

Fauzia Jabeen, Abu Dhabi University

Shilpa Iyanna, Abu Dhabi University

Lamya Abdulla Lari, Abu Dhabi University

Moving from stranger to “I trust you”: Interpersonal trust development in the sharing economy

Elisabeth Pfeffer, University of Groningen

Jiyoung Shin, University of Groningen

Su Jin Yeon, Tecnológico de Monterrey

Is there a smart way to manage independent sales agents in export markets? – Current practices of monitoring and managing international intermediaries

Fabienne Ruoss, TU Dortmund University

Hartmut Holzmueller, TU Dortmund University

The rise of social media in China: rethinking Western MNEs marketing strategy

Moe Roohanifar, Manchester Metropolitan Business School

Asmund Rygh, Alliance Manchester Business School

Olli Kuivalainen, LUT University

Daniel Ford, Alliance Manchester Business School

Perceptual standardization gap: antecedents and consequences in a developing country context

Ayşegül Özsomer, Koç University

Müge Güzel, Koç University

14:00-15:30 Session 3b: Global Brand Management 3

Session Chair: Francesca Sotgiu, Vrije University of Amsterdam

The future of private-label markets: a global convergence approach

Katrijn Gielens, The University of North Carolina at Chapel Hill

Marnik Dekimpe, Tilburg University

Anirban Mukherjee, Insead

Kapil Tuli, SMU

Effects of perceived brand globalness and localness on brand consistency and clarity

Maryam Vaziri, University Autonomous of Barcelona

Joan Llonch Andreu, University Autonomous of Barcelona

Pilar López Belbeze, University Autonomous of Barcelona

A meta-analysis on the effect of brand social media activities on consumer buying behavior

Georgia Liadeli, Vrije Universiteit Amsterdam

Francesca Sotgiu, Vrije Universiteit Amsterdam

Peeter Verlegh, Vrije Universiteit Amsterdam

Effects of xenocentrism on foreign and domestic product purchase: the role of private vs. public consumption

Christina Papadopoulou, University of Leeds

Merve Vardarsuyu, Kutahya Dumlupinar University

Return policies: How consumers perceive them and their effects on returns

Dionysius Ang, University of Leeds

Yeyi Liu, University of Leeds

Vasileios Davvetas, University of Leeds

Babis Saridakis, University of Leeds

15:30-15:45 Tea and Coffee Break

15:45-17:15 Room a - Special Session

Session Chair: Bodo, Schlegelmilch, WU Vienna

POST-COVID BUSINESS SCHOOLS IN A GLOBAL CONTEXT: MORE OF THE SAME OR A NEW START

 

Bodo B. Schlegelmilch

Professor of International Marketing and Management, WU Vienna, Austria

Chair: Association of MBAs (AMBA) and Business Graduates Association (BGA)

 

Jan-Benedict Steenkamp

The Knox Massey Distinguished Professor of Marketing at Kenan-Flagler Business School, University of North Carolina at Chapel Hill, USA

 

Werner Reinartz

Professor of Marketing, University of Cologne, Germany.

Director of the Center for Research in Retailing (IFH)

 

Christiane Prange

Professor at Tongji University Shanghai, China, and incoming Director/Associate Dean at Rennes School of Business, France

Professor of Strategy and International Business

Director of Global Executive Education

19:30 Gala Dinner

NH Collection Hotel

Via Circonvallazione, 11, 98039 Taormina

Sunday, October 3, 2021

9:15-10:45 Session 4a: Global Relationship Marketing, Channel Management, and Marketing Strategy

Session Chair: Peter M. Fischer, University of St Gallen

Trust propensity across cultures: The role of collectivism

Stanford Westjohn, University of Alabama

Peter Magnusson, University of Texas Rio Grande Valley

George Franke, University of Alabama

Yi Peng, University of Alabama

Complementary competition: The impact of positive competitor reviews on review credibility and consumer purchasing intentions

Dikla Perez, Bar-Ilan University

Inbal Stockheim, College of Law and Business

Guy Baraz, Bar-Ilan University

 

Subsidiary-Headquarters Social Capital and Corporate Social Responsibility in Chinese Multinational Enterprise Subsidiaries

Chong Yu, University of Leeds

Matthew Robson, Cardiff University

Zhaleh Najafi Tavani, University of Leeds

Ghasem Zaefarian, University of Leeds

 

The Impact of Global-Local Cobrand Announcement Source on Consumer Evaluations

Ayşegül Özsomer, Koç University

Onur Osmanoğlu

9:15-10:45 Session 4b: Firm Internationalization, Market Entry, and Market Exit

Session Chair: Josko Brakus, University of Leeds

The role of economic factors in international expansion: Analysis of five global fashion companies

Danielle S. Testa, Iowa State University

Kelcie Slaton, Iowa State University

Elena Karpova, Iowa State University

Inbound internationalization for small service firms

Constanza Bianchi, Universidad Adolfo Ibañez

Export assistance from different providers and export performance: Does it make any difference to export entrepreneurship?

Anisur Faroque, LUT University

Olli Kuivalainen, LUT University

Global entrepreneurship in the platform economy: An analysis of Airbnb’s expansion and strategy

Calin Gurau, Montpellier Business School

9:15-10:45 Session 4c: Global Consumer Research 3

Session Chair: Sourindra Banerjee, University of Leeds

Consumer research in India and Japan: Examples from the food chain industry

Naoki Nagashima, Toyo University

Yoshie Nagashima, Daito Bunka University

Cultural differences in consumer's reaction to brand endorser's activism – Evidence from four countries

Sourjo Mukherjee, Audencia Business School

Shankha Basu, University of Leeds

Sourindra Banerjee, University of Leeds

Consumer Xenocentrism vs. Consumer Animosity as Counteracting Forces on Purchase Behavior

Adamantios Diamantopoulos, University of Vienna

Dragana Milivojevic, University of Vienna

The role of culture, economic development, and brand traits in negative event spillover and recovery

Clark Johnson, Pepperdine University

Brittney C. Bauer, Loyola University New Orleans

Nitish Singh, Saint Louis University

10:45-11:15 Tea and Coffee break

11:15-12:30 Room a - Meet the Editors

Session Chair: Dave Stewart, Loyola Marymount University

Kelly Hewett

Editor in Chief - Journal of International Marketing

 

Costas Katsikeas

Editor - Journal of International Business Studies

 

Werner Reinartz

Co-Editor - International Journal of Research in Marketing

Ghasem Zaefarian

Associate Editor - International Marketing Management

12:30-13:45 - Networking Lunch

13:45-15:30 Session 5a: Global Consumer Research 2

Session Chair: Yan Meng, Grenoble Ecole de Management

Deglobalization Process from Customers Perspective: Nonlinear and Asymmetric

Yan Meng, Grenoble Ecole de Management

Jie Xiong, ESSCA School of Management

Michael Dowling, Dublin City University

The impacts of consumer animosity on attitudes: more insights from a perspective of product typicality

Ting-Hsiang Tseng, Feng-Chia University

George Balabanis, Cass Business School City University

How the institutional profile shapes the collaborative innovation of exporting SMEs

Oksana Kantaruk Pierre, Université de Lorraine

Raluca Mogos Descotes, Université de Lorraine

Björn Walliser, Université de Lorraine

13:45-15:30 Session 5b: Global Marketing Communications

Session Chair: Giuseppe Musarra, University of Leeds

The cross-cultural generalizability of a general factor of brand personality

Satoko Suzuki, Hitotsubashi University

Shingo Oue, Hitotsubashi University

Satoshi Akutsu, Hitotsubashi University

Is two better than one? an eye-tracking approach on effects of double language labeling   

Sabrina Heix, TU Dortmund University

Hartmut Holzmueller, TU Dortmund University

The Impact of Disruptions in Global Trade Agreements on Multinational Firms' Use of International Strategic Alliances

Alexander Krasnikov, Loyola University Chicago

Kiwoong Yoo, University of Tennessee

Kelly Hewett, University of Tennessee

Satish Jayachandran, University of South Carolina

Joint advertising: the impact of partner and product type on cognitive fit

Brittney Bauer, Loyola University New Orleans

Clark Johnson, Pepperdine University

13:45-15:30 Session 5c: Global Strategy and Relationships

Session Chair: Markos Tsogas, University of Piraeus

The concurrent effect of managerial cognitions and emotions in strategic expansion decision making

Markos Tsogas, University of Pireaus

Evangelia Chatzopoulou, University of Piraeus

Marina Kyriakou, University of Piraeus

 

How trust and communication evolve over time in international joint ventures (IJVs)? Evidence from IJVs in Morocco

Dora Triki, ESCE International Business School, 

Btissam Btissam, ISC

Irena Vida, University of Ljubljana

 

Joint advertising: the impact of partner and product type on cognitive fit

Brittney Bauer, Loyola University New Orleans

Clark Johnson, Pepperdine University