Conference Program at Glance
Monday, May 18, 2020
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09:30 - Registration for doctoral consortium participants
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10:00 - Welcome/overview – Global Marketing SIG board member(s)
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10:10 - Developmental workshop: Undertaking scholarly research in international marketing: dealing with key challenges
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12:30 - Networking lunch
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13:30 - Panel discussion: Managing your career and building your academic brand equity. Leading scholars will discuss common mistakes junior scholars make and provide advice on how to approach the career management process.
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15:15 - Coffee break and refreshments
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15:45 - Breakout sessions with student presentations followed by round-table discussions, paired with faculty based on common interests.
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17:15 - Consortium concludes
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19:00-21:00 - Welcome Reception
Tuesday, May 19, 2020
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8:30-13:00 - Concurrent Sessions
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13:00-14:00 - Networking Lunch
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14:00-14:45 - Interactive Presentations
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14:45-17:30 - Concurrent Sessions
Wednesday, May 20, 2020
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8:30-13:00 - Concurrent Sessions
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13:00-14:15 - Networking Lunch
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14:15-17:30 - Concurrent Sessions
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19:30 - Gala Dinner
Thursday, May 21, 2020
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9:00-12:30 - SIG Meetings and Professional Development
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12:30 - Check-out, transfer to the airport!
Conference Program
Tuesday, May 19, 2020
08:30-09:45 Session 1A
Global Consumer Behavior I
Chair: Paraskevas Argouslidis
Nicole Koenig-Lewis, Carmela Bosangit, Shilpa Iyanna, and Marylyn Carrigan
Psychological barriers to renting and buying second-hand consumer goods: a consumer’s perspective from UAE and UK
George Balabanis and Anastasia Stathopoulou
A cross-cultural comparison of the incidence, antecedent, and consequences of salient privacy threats posed by loyalty programs: A protection motivation theory approach
Fauzia Jabeen and Mehrajunnisa Mehrajunnisa
Understanding consumer behavior regarding luxury fashion goods in the UAE based on the theory of planned behavior
Rhonda Hadi, Sara Baskentli and Leonard Lee
Products as consumption companions: how culture influences consumer responses to anthropomorphic products
Thi Thanh Huong - Jenny Tran and Nicholas G. Paparoidamis
Should I tell you everything? the role of self-disclosure in building up consumers’ liking, trust, and loyalty in sharing economy
08:30-09:45 Session 1B
Global Innovation and New Product Development
Chair: Attila Yaprak
Chavi Fletcher-Chen, Xia Zhu and Fawaz Baddar Alhussan
Business-to-business value co-creation: triadic constellation process and outcome
David Griffith and Goksel Yalcinkaya
Global marketing capabilities and new product success
Daria Podmetina and Maria Smirnova
The interplay of innovation, internationalization and marketing capabilities in European SMEs: insights from a qualitative study
Mario Kafouros, Murod Aliyev and Sorin Krammer
Can patent litigation help firms sustain their competitive advantages in innovation?
Eva Mavroudi, Effie Kesidou, and Krsto Pandza
The value of exploratory and exploitative R&D in different industry contexts
08:30-09:45 Session 1C
Global Marketing Research, Big Data, and Analytics
Chair: Alok Saboo
Elena Chatzopoulou and Nicolas Travers
Authenticity goes digital: a big data analysis of the influence of the country of origin and authenticity perceptions on TripAdvisor ethnic restaurant reviews
Doug Chung, Ho Kim, and Reo Song
The comprehensive effects of a digital paywall sales strategy
Gokcay Balci and Ebru Surucu Balci
Social media engagement in international cruise travel
Sha Zhang and Yi-Chun Ou
Does mobile social media advertising equally influence offline sales and mobile sales? boundary conditions of store characteristics
Evasive answer bias in surveys: assessing patterns and reasons across countries
09:45-10:15 Coffee Break
10:15-11:45 Session 2
Panel: Developments in International Marketing Strategy Research
Chair: Robert Leone
Panelists:
Gerard Tellis
David Griffith
Neil Morgan
Costas Katsikeas
11:45-13:00 Session 3A
Global Brand Management
Chair: Lawrence Cunningham
Even Lanseng, Geir Gripsrud, and Erik B. Nes
Perception of multiple country-of-brand origins and the effect of foreign-sounding brand names on attitude
Marc Fischer and Samuel Stäbler
When do media outlets report negative news about a brand? a study of corporate social irresponsibility events across five countries
Fabian Bartsch and Timo Mandler
How brand localness contributes to global brand equity: an empirical investigation of two theoretical pathways
Emmanuel Mogaji and Arinze Christian Nwoba
Brand extension strategies in the banking industry: nature, institutional drivers, boundary conditions and performance consequences
Catherine Ha, Reo Song, and Gary Erickson
Multidimensional brand equity and asymmetric risk
11:45-13:00 Session 3B
Global Marketing Communications
Chair: TBA
Müge Güzel, Ayşegül Özsomer, and Burcu Sezen
Perceptual standardization gap: antecedents and consequences in a developing country context
Sabrina Heix and Hartmut Holzmueller
Is two better than one? an eye-tracking approach on effects of double language labeling
Mark Mills, Magnus Hultman and Aristeidis Theotokis
Attitudinal brand engagement and brand community identification as drivers of behavioral brand engagement and the future implications for international consumers
Nina Michaelidou, Milena Micevski, and Georgios Halkias
A cross-country, cross-category investigation of consumer culture positioning in advertising
Peter Mathias Fischer, Katharina Zeugner-Roth and Mario Pandelaere
Mitigating domestic country bias in advertising claims
11:45-13:00 Session 3C
Global Relationship Marketing and Channel Management I
Chair: Stanford Westjohn
Yuerong Liu, Jody Crosno, and Annie Cui
Why dependence asymmetry and close relationship can coexist: the role of power distance orientation
Stanford Westjohn, Peter Magnusson, George Franke, and Yi Peng
Trust propensity across cultures: effects of individualist and collectivist values
Irina Y. Yu, Kevin J. Zeng, and Morgan X. Yang
Progress framing effect in motivating hierarchical loyalty program members’ goal pursuits
Rodoula Tsiotsou, Philipp Klaus and Volker Kuppelwieser
Exploring the nature of the b2b customer experience (cx): a cross-country approach
Chun Zhang and Lei Wang
Does trust incongruence hurt knowledge acquisition in cross-border buyer-supplier relationships?
1300-14:00 Lunch Break
14:00-14:45: Interactive Session
Coordinator: Giuseppe Musarra
Interactive presentations:
Joy Ruihua Jiang and Janell Townsend
Rapid expansion in a transitional market: an exploratory study from china
The execution of customer retention strategic practices at the middle level by the managerial executives: an exploratory study
Pantea Foroudi and Tugra Akarsu
Sense it and trust what is say: the role of sensory cues and recommendation quality in global online retail brands (the case of UK, India, Turkey, and Iran)
Ying Huang, Yi Liu, Pianpian Yang, and Yadong Luo
Boundary-spanning agents and relational conditions in inter-organizational exchange in china
Eda Anlamlier and Sevincgul Ulu
Strategizing product displays on social media via proactive nostalgia
Dafnis Coudounaris and Anna-Maria Christofi
Antecedents of digital piracy behaviour: a mixed-method approach
Elena Chatzopoulou, Polymeros Chrysochou, Despoina Zympeloudi, and Panagiotis Mitkidis
Taking (odor) notes: when are consumers increasing their risk-taking behavior?
Eleni Eleanna Nemesis Piteli and Christos Pitelis
Entrepreneurial cross-border brand management – an integrative perspective
Massiel Carolina Henríquez Parodi, Ilan Alon, and Michela Cesarina Mason
A cross-country study of behavioral intentions of McDonalds consumers
Markos Tsogas, Evangelia Chatzopoulou, and Marina Kyriakou
The concurrent effect of managerial cognitions and emotions in strategic expansion decision making
Isabel Torres Zapata and Yonni Cuero Acosta
Chilean biotechnology firms: a case of the internationalisation process
Rebecca Yu Li, Karena Ji Yan, Carlos Sousa, and Xinming He
Minding the gap- understanding the importance of interaction between creators and foreign backers in crowdfunding success
Walter Martin Palomino-Tamayo, Christina Saksanian, and Otto Regalado
Understanding psychological distance on diaspora marketing of nostalgic products: evidence from Venezuelan diaspora
Naoki Nagashima and Yoshie Nagashima
Consumer research in India and Japan: examples from the food chain industry
Effect of foreign direct investment on the gross fixed capital formation in Argentina, Brazil, Chile, and Mexico: an econometric approach with panel data
Global customer engagement via social content marketing strategies: toward a conceptual model
Li Zheng, Xi Qu, and Albert Bemmaor
Does distance matter in the internet diffusion?
Carol Beard and Brenda Sternquist
Medical tourism and internationalization of hospitals redefining dunning’s OLI advantages with TCA’s asset specificity
Dionysius Ang, Yeyi Liu, Vasileios Davvetas and Charalampos Saridakis
Return policies: how consumers perceive them and their effects on returns
Martina Toni, Maria Giovina Pasca, Maria Francesca Renzi, Roberta Guglielmetti Mugion and Laura Di Pietro
Would you like to become a micro-entrepreneur in a sharing economy? a preliminary study of enablers and inhibitors in Italy and china
Tatjana König, Alina Simion and William V. Larsen
Fashion consciousness and life satisfaction for silver consumers – a cross-cultural analysis in five western countries
Charalampos Saridakis, Sofia Angelidou, Maria Oikonomidou, and Polyvios Pratikakis
Extracting similarity measures from social media data to assist celebrity-brand pairing decisions: a cross-cultural investigation
Inbound internationalization for small service firms
Online evaluations of luxury services: a cross-cultural perspective
Siv Marina Grimstad, Richard Glavee-Geo and Soufiane Abeddaa
Systematic international market selection – a fuzzy expert system
Danielle S. Testa, Kelcie Slaton, and Elena Karpova
The role of economic factors in international expansion: analysis of five global fashion companies
Bénédicte Bourcier-Béquaert, Sabine Bacouel-Jentjens, Andreas Klein and Melanie Neeb
The impact of mature women in advertising: a german-french comparison among young female consumers
Ketan Deshpande and Dr. Pratima Sheorey
A study to evaluate the efficacy of skilling initiatives under CSR programs in Maharashtra
Fauzia Jabeen, Shilpa Iyanna, and Lamya Abdulla Lari
A study of theme park service quality in an Arab emerging country context
Understanding stakeholder engagement in developed vs. growth markets
Strategic international entry and culturally motivated pricing
The impact of language proficiency on service satisfaction
Yoel Asseraf, Itzhak Gnizy, and Aviv Shoham
The guiding principles of international marketing doctrine
Shaked Gilboa and Tali Seger-Guttmann
Local experiences of a global brand- the customer experience of IKEA in Israel
Participating Faculty:
Abdul Ashraf, Seigyoung Auh, Fabian Bartsch, Josko Brakus, Zeynep Canli, Annie Cui, Douglas Dow, Peter Gabrielsson, David Griffith, Michael Haenlein, Kelly Hewett, Douglas Hughes, Magnus Hultman, Martin Johanson, Ahmet Kirca, Thomas Kramer, Alexander Krasnikov, Costas Leonidou, Peter Magnusson, Timo Mandler, Bulent Menguc, Robert Morgan, Kay Peters, Lopo Rego, Matthew Robson, Randall Rose, Charalampos Saridakis, Lisa Scheer, Bodo Schlegelmilch, Francesca Sotgiu, Carlos Sousa, Aristeidis Theotokis, Felipe Thomas, Narongsak (Tek) Thongpapanl, Goksel Yalcinkaya, Attila Yaprak, Aysegül Özsomer
14:45-16:00 Session 4A
Global Marketing Strategy
Chair: Karena Yan
Carlos Bauer and Yi Peng
The impact of global contingencies and temporal dynamics of relationship marketing and brand relationship strategies: a meta-analytic investigation
Moe Roohanifar, Asmund Rygh, Olli Kuivalainen, and Daniel Ford
The rise of social media in china: rethinking western MNEs marketing strategy
Alireza Golmohammadi, Koushyar Rajavi, and Vivek Astvansh
Staggered global market-entry of Hollywood movies
Zixia Cao, Hui Feng and Michael Wiles
Does crowd wisdom bring wealth? the bifurcated impact of crowdsourcing contests on shareholder value
Arilova Randrianasolo and Mamitiana Jenny Rakotoarisoa
Employing enviropreneurial marketing strategies to gain legitimacy across developed and developing markets
14:45-16:00 Session 4B
Global Ethics, Sustainability, and Corporate Social Responsibility I
Chair: Douglas Hughes
Maryam Tofighi and Stacey Sharpe
Sustainability labeling for retailer-owned brands versus global brands
Alexis Ioannidis, Leonidas Leonidou, Zhiteng Feng and Konstantinos Chalvatzis
A meta-analysis of the drivers and outcomes of international sustainability business strategies
Jarrod Vassallo, Sourindra Banerjee, and Jaideep Prabhu
Marketing and inequality: how for-benefit organizations influence social inequality
Leonidas Leonidou C., Pantelitsa Eteokleous, Anna-Maria Christofi, and Nikolaos Korfiatis
Drivers and outcomes of consumer intentions to buy organic goods: A meta-analysis and future agenda
Corporate social responsibility: from “doing” to “speaking”
14:45-16:00 Session 4C
Special Session: The Digital and the Global and Where the Twain Shall Meet
Chair: Charles Hofacker
Charles Hofacker, Marc Linzmajer, George Milne, Andrea Vocino and Gianfranco Walsh
The digital and the global and where the twain shall meet
16:00-16:15 Coffee Break
16:15-17:30 Session 5A
Firm Internationalization, Market Entry, and Market Exit I
Chair: Anton Fenik
Luis Oliveira, Wensong Bai, Martin Johanson, Milena Ratajczak-Mrozek and Barbara Francioni
Uncertainty and entrepreneurial decision-making in SME internationalization
How do an international performance, marketing capabilities, and market turbulence jointly influence a foreign exit decision?
Martin Johanson, Pao Kao, and Helene Lundberg
Knowledge acquisition: cases of knowledge grafting in the foreign market
Douglas Dow, Ilya Cuypers and Gokhan Ertug
The economic cost of nationalism
16:15-17:30 Session 5B
Export and Import Management
Chair: Athina Zeriti
Perceived export performance: the invisible part of the iceberg
Anisur Faroque and Olli Kuivalainen
Export assistance from different providers and export performance: does it make any difference to export entrepreneurship?
Rami Alkhudari, Xavier Brusset and Hussein Naseraldin
Using blockchain to maximize trust – an innovative supply chain for the marketing of olive oil
Oksana Kantaruk Pierre, Raluca Mogos Descotes and Bjorn Walliser
How the institutional profile shapes the collaborative innovation of exporting SMEs
Magnus Hultman, Abbie Iveson and Pejvak Oghazi
Barriers and remedies for SME internationalization in emerging markets: evidence from Thai entrepreneurs
16:15-17:30 Session 5C
Special Session: The Global Classroom: Supporting and Enhancing 21st Century Student Experiences
Co-Chairs: Sally Chan and Tony Byng
Caterina Presi and Hiu Ting Lau
The effect of motivation and resilience on international students’ satisfaction
Sally Chan
Diversity and inclusion in the global classroom - a student-student perspective
Robert Duke
Incorporating Reflection into Active Learning: a Markstrat Example
Carolyn Strong, Richard Baylis, and Louise MacNiven
Communication Apprehension in the large lecture multi-cultural teaching environment: An Information Technology Intervention
Wednesday, May 20, 2020
08:30-09:45 Session 6A
Firm Internationalization, Market Entry, and Market Exit II
Chair: Robert Morgan
Barbara Francioni, Elisabetta Savelli, Fulvio Fortezza and Claudia Barabucci
Internationalization and crowdfunding: a multiple case study
Dynamic marketing capabilities of multinational corporations: resource repositioning framework
Should firms have simple or multiple strategies?
Marketing differentiation strategy of a foreign subsidiary: the roles of business relatedness, competition barriers, and mandate
Konstantinos Bozos, Vasiliki Bamiatzi and Tamer Cavusgil
Organizational slack and international acquisitions: revisiting the role of available, potential and recoverable slack on post-takeover performance
08:30-09:45 Session 6B
Global Consumer Behavior II
Chair: Mana Farshid
Thao Nguyen and George Balabanis
Culture’s effects on consumer’s transformation expectations from luxury products: a multi-level approach to culture using evidence from eight countries
Adamantios Diamantopoulos and Dragana Milivojevic
Consumer xenocentrism vs. consumer animosity as counteracting forces on purchase behavior
Christina Papadopoulou and Esra Asif
We don’t have a planet B: A cross-cultural perspective of mindset effects on future climate beliefs
Aulona Ulqinaku and Vasileios Davvetas
Domestic brand transgressions: how, when, and why home country bias backfires
Katharina Maria Hofer, Michaela Luger, and Arne Floh
Support for corporate social responsibility among generation y consumers - a cross-cultural perspective
08:30-09:45 Session 6C
Global Ethics, Sustainability, and Corporate Social Responsibility II
Chair: Dayananda Palihawadana
Constanza Bianchi, Veronica Devenin and Valentina Reyes
Consumer preference for responsible enterprises in an emerging market: an empirical study of consumer purchase intention for B-corps in Chile
Navdeep Athwal, Esterina Nervino, Victoria Wells and Marylyn Carrigan
A discourse analysis of sustainable luxury environmental reporting for LVMH and kering
Leonidas C. Leonidou, Bilge Aykol, and Pantelitsa Eteokleous
Ethical international marketing strategy: its drivers and outcomes
Smirti Kutaula, Alvina Gillani and Leonidas C Leonidou
Examining consumer proximity, fair trade engagement, and resulting behavior: a cross-cultural study
Sreejesh S, Anandakuttan B Unnithan and Geetha M
Responsible tourism on destination attractiveness: a community-tourists interaction perspective
09:45-10:15 Coffee Break
10:15-11:45 Session 7
Panel II: Advances in International Consumer Behaviour and Cross-Cultural Marketing Research
Chair: Narongsak (Tek) Thongpapanl
Panelists:
Adamantios Diamantopoulos
Katrijn Gielens
Peter Magnussson
Saeed Samiee
11:45-13:00 Session 8A
Global Consumer Behavior III
Chair: Flora Kokkinaki
Ting-Hsiang Tseng and George Balabanis
An extended - the impacts of consumer animosity on attitudes: more insights from a perspective of product typicality
Onur Osmanoglu and Aysegul Ozsomer
The impact of global-local cobrand announcement source on consumer evaluations
Ekaterina Salnikova and Yuliya Strizhakova
The impact of cultural identity and social norms on consumer response to sustainable practices of local firms
David Bourdin, Georgios Halkias and Attila Yaprak
The compensatory influences of country stereotypes and the global/local nature of brands on consumer responses: an extended framework
Nina Michaelidou and Nikoletta-Theofania Siamagka
The impact of consumer culture positioning on purchase intention: do ethnocentrism, cosmopolitanism and political orientation matter?
11:45-13:00 Session 8B
Global Retailing, Services, and E-Commerce
Chair: Alexander Krasnikov
Katrijn Gielens, Marnik Dekimpe, Anirban Mukherjee, and Kapil Tuli
The future of private-label markets: a global convergence approach
Jonas Eduardsen, Leonidas Leonidou, Svetla Marinova, and Paul Christodoulides
Organizational influences and performance impact of barriers to e-exporting: the moderating role of home country digital infrastructure and host country internet penetration
Elisabeth Pfeffer, Jiyoung Shin, and Su Jin Yeon
Moving from stranger to “I trust you”: interpersonal trust development in the sharing economy
Triana Hadiprawoto, Charalampos Saridakis, and Aristeidis Theotokis
An examination of the global retail omnichannel customer journey: understanding customer interaction and its influences on experience
11:45-13:00 Session 8C
Global Relationship Marketing and Channel Management II
Chair: Destan Kandemir
Volkan Dogan and Lisa K. Scheer
Pondering trust and distrust in B2B relationships: the role of culture in the conceptualization and formation of trust and distrust
Pejvak Oghazi, Stefan Karlsson, and Fakhreddin Rad
Differences in how to leverage trust and reputation in driving online purchase intentions
Fawaz Baddar Alhussan and Faten Baddar Alhusan
An international perspective on key account managers relational competences: evidence from Jordan
Min Li, Xinming He, and Carlos M.P. Sousa
How can export firms realize the value from their customer relationships capabilities – the roles of product development capabilities
Dora Triki, Btissam Moncef, and Irena Vida
How trust and communication evolve over time in international joint ventures (IJVs)? evidence from IJVs in Morocco
13:00-14:15 Lunch Break
14:15-15:30 Session 9
Meet the Editors
Chair: David Stewart
Panelists:
Kelly Hewett
Saeed Samiee
Satish Jayachandran
Robert Palmatier
Costas Katsikeas
Neil Morgan
15:30-15:45 Coffee Break
15:45-17:00 Session 10A
Consumers, Born Globals, and Brands
Chair: Timo Mandler
Saeedeh Rezaee Vessal and Judith Partouche-Sebban
Mortality salience motivates status consumption among the elderly: the moderating effect of chronological age and subjective age
The effect of geographical indication labeling on product attitude and purchase likelihood of domestic versus foreign products
When born globals grow up: the role of firm capabilities during the internationalization of born global firms
Satoko Suzuki, Shingo Oue, and Satoshi Akutsu
The cross-cultural generalizability of a general factor of brand personality
15:45-17:00 Session 10B
Global Entrepreneurs, Ethics, and Fairness
Chair: Terrence Brown
Aditi Rana, Constantinos N. Leonidou, Leonidas Leonidou and Dayananda Palihawadana
Ethically-based export product strategy: its internal and external determinants and effects on ethical branding advantage and export performance
Non-availability in online shopping: interrupting the customer experience journey
Chin-Wen Chang and Sheng-Hsiung Chang
Examining the consumer intention on the celebrity entrepreneur from a trust transference perspective
Gary Gregory, Shawn Thelen, Tony Lu, and Boonghee Yoo
Understanding perceptions of service fairness: a five-country comparison of medical services provided by immigrant versus native-born doctors
15:45-17:00 Session 10C
Special Session: Emerging Trends in Global Marketing and Cross-Cultural Consumer Research
Co-Chairs: Vita Kadile and Alessandro Biraglia
Chong Yu, Zhaleh Najafi-Tavani, Matthew Robson and Ghasem Zaefarian
Emerging Market, Subsidiary Management Teams Under Pressure: How Job Demands and Resources Intersect to Foster Superior Performance Outcome
Ana Lisboa and Dionysis Skarmeas
Performance implications of product development in export markets
Cezara Nicoara, Constantinos Leonidou, Matthew Robson and Dayananda Palihawadana
Subsidiary-Headquarters Social Capital and Corporate Social Responsibility in Chinese Multinational Enterprise Subsidiaries
Francesca Serravalle and Aulona Ulqinaku
Shaping Boundaries between Senses: Augmented Reality’s Impact on Consumers’ Attitudes
Thursday, May 21, 2020
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9:00-12:30 - SIG Meetings and Professional Development
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12:30 - Check-out, transfer to the airport!