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2024 GMSIG Conference
Verona, ITALY
May 24 - 26, 2024


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Situated in the Veneto region of Northern Italy, the city of Verona was once a Roman settlement and is now a UNESCO World Heritage Site due to its exceptional importance across time in terms of geography, history, and culture.


As a Roman settlement established in 89 BC along the Adige River, Verona earned its nickname 'Piccola Roma' due to its importance during Roman times. However, the city's worldwide fame is largely attributed to its status as the setting of Shakespeare's famous play, Romeo and Juliet, which has made it a beloved destination for lovers and literature enthusiasts alike.


Aside from its cultural and historical significance, Verona has plenty to offer as a world-class tourist destination and the perfect Italian getaway spot.




A JIM special issue devoted to research presented at the conference will be published. Authors of presented papers are welcome to submit their work for possible publication in this special issue of the Journal of International Marketing.


The Consortium will present a rare opportunity for doctoral students to enhance their research concepts, learn about the difficulties of executing international marketing research and building a thriving academic career in this area, and expand their professional connections.


What not to love! The idyllic Northeastern Italian town was the setting for three of Shakespeare's plays - the most famous of which, Romeo and Juliet, permanently sealed Verona's reputation as "The City of Love".


The conference program will be crafted to optimize professional growth and networking prospects. Several of the world's foremost experts in international marketing have expressed their commitment to attending the conference.


The Consortium will offer Ph.D. students who are interested in international and cross-cultural marketing (broadly defined) the chance to enhance their research ideas, understand the challenges of conducting research in this field, and establish a successful career in the area. Additionally, students will have the opportunity to expand their professional networks.

The objective of the Consortium will be to facilitate a supportive discussion among doctoral students and the participating faculty on matters such as::

  • Research trends in international marketing;

  • Developing high-impact international marketing research for top journals;

  • Managing the dissertation and job search process;

  • Taking the first step towards an academic career.


The EasyChair conference management system should be used to submit student applications.


Please submit your papers and/or extended abstracts electronically using the EasyChair conference management system. The submission system will open on October 9, 2023. A manuscript should only be submitted to one track. For up-to-date information about the conference and related events, please check the conference website. Any questions regarding this call for papers should be addressed to the appropriate track chair(s) or the Program Chairs. 


All participants in the AMA Global Marketing SIG Conference have to be members of the American Marketing Association and the Global Marketing Special Interest Group. If you are not currently an AMA and Global Marketing SIG member, you will have to become one while registering for the Conference or the Doctoral Consortium. AMA academic and student members can now add multiple SIGs to their AMA membership FOR FREE!


If you are currently an AMA and Global Marketing SIG member, but your membership expires before May 24, 2022, then you will have to renew your membership while or before you register for the Conference. The AMA online payment system provides a number of registration options and allows you to pay for your membership along with your Conference registration fees.



Cross-cultural Consumer Behaviour

Export and Import Management

Firm Internationalization, Market Entry, and Market Exit 

Global Brand Management

Global Consumer Research

Global Entrepreneurship

Global Ethics, Sustainability, and Corporate Social Responsibility

Global Innovation and New Product Development

Global Marketing Communications

Global Marketing Research, Big Data, and Analytics

Global Marketing Strategy

Global Relationship Marketing and Channel Management 

Global Retailing, Services, and E-Commerce

Global Supply Chain

Global Sales Management

International Marketing Education

Special Sessions



Submission Open: October 15, 2023

Deadline for Submission (Conference & Doctoral Consortium): December 15, 2023

Acceptance notification: January 28, 2024

Registration Open: February 1, 2024

Early Bird deadline: March 31, 2024

Conference Dates: May 24-26, 2024



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Magnus Hultman

Brock University


Peter Magnusson

The University of Texas Rio Grande Valley


Paola Signori

The University of Verona


Goksel Yalcinkaya

The University of New Hampshire



Fabian Bartsch

Montpellier Business School


Annie Cui

West Virginia University


Timo Mandler

Toulouse Business School


Katharina Zeugner-Roth

SKEMA Business School

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