2026 AMA GLOBAL CONFERENCE
Nice, FRANCE
May 27-29, 2026
2026 AMA Global Conference
May 27-29, 2026
IAE Nice
Graduate School of Management
NICE, FRANCE
With the support of SKEMA Business School
Submission Deadline: December 1, 2025
We look forward to welcoming you all to beautiful Nice from May 27 to 29, 2026, join us for an exhilarating academic program, breathtaking views, and stimulating conversations!
CONFERENCE VENUE
Nice, FRANCE
Nestled on the sparkling French Riviera between the Mediterranean Sea and the foothills of the Alps, Nice is renowned for its stunning natural beauty, mild climate, and rich cultural heritage. The city’s iconic Promenade des Anglais stretches along the azure coastline, offering breathtaking views and a lively atmosphere, while the historic Old Town (Vieux Nice) enchants visitors with its colorful facades, bustling markets, and winding, narrow streets.
Nice is a true cultural hub, home to world-class museums such as the Matisse Museum and the Marc Chagall Museum, as well as a vibrant contemporary art scene. The city’s architectural landscape is a fascinating blend of Baroque, Belle Époque, and Art Deco styles, complemented by grand hotels and elegant palaces. Nice’s UNESCO-listed status as a ‘Riviera Winter Resort City’ highlights its historic role as a destination for artists, writers, and travelers from around the world.
Beyond its cultural treasures, Nice offers easy access to both the sea and the mountains, making it an ideal venue for both inspiration and relaxation. With its Mediterranean charm, diverse culinary scene, and welcoming spirit, Nice provides an unforgettable backdrop for the AMA Global Conference.
DOCTORAL CONSORTIUM
This Consortium is a great opportunity for Ph.D. students focusing on international and cross-cultural marketing to fine-tune their research ideas and get a better grasp of the challenges in this field. It's also a chance to get some insights on building a successful career and to expand their professional network. Each Ph.D. student will present a working paper and receive insightful comments and constructive suggestions from leading scholars.
The objective of the Consortium will be to facilitate a supportive discussion among doctoral students and the participating faculty mentors on topics such as:
-
Research trends in global marketing,
-
Developing high-impact global marketing research for top journals,
-
Managing the dissertation and job search process, and
-
Taking the first step towards an academic career.
Interested Ph.D. students should apply through conference submission system.
CONFERENCE HIGHLIGHTS
JOURNAL OF INTERNATIONAL MARKETING (JIM) SPECIAL ISSUE
A dedicated special session for the Journal of International Marketing (JIM) special issue, “Global Sustainability and Innovation in International Marketing,” will take place during the conference
DOCTORAL CONSORTIUM
The Consortium will provide a unique opportunity for doctoral students to further develop their research ideas, to learn about the challenges of conducting international marketing research and building a successful academic career in this field, and to broaden their professional network.
UNIQUE
CULTURAL EXPERIENCE
Experience the vibrant culture of Nice through local cuisine, art, and historic sites. Enjoy a truly unique setting that blends tradition, innovation, and the charm of the French Riviera
NETWORK WITH THE WORLD’S LEADING INTERNATIONAL MARKETING SCHOLARS
The conference program will be designed to maximize professional development and networking opportunities. Several of the world’s leading thinkers in international marketing have confirmed their intentions to participate in the conference
CONFERENCE TRACKS
Cross-cultural Consumer Behavior
Nazan Colmekcioglu, Cardiff University, ColmekciogluN@cardiff.ac.uk
Aulona Ulqinaku, LIUC Carlo Cattaneo University, aulqinaku@liuc.it
Export and Import Management
Raluca Mogos Descotes, Université du Littoral Côte d'Opale, raluca.mogos@iscid-co.univ-littoral.fr
Oksana Kantaruk Pierre, ICN Creative Business School, oksana.kantaruk-pierre@icn-artem.com
Firm Internationalization, Market Entry, and Market Exit
Claude Obadia, ESCE Paris, claude.obadia@esce.fr
Ulrike Mayrhofer, University Côte d’Azur, IAE Nice, ulrike.mayrhofer@univ-cotedazur.fr
Global Brand Management
Cristobal Barra, University of Chile, cbarra@fen.uchile.cl
Fabien Pecot, TBS Education Toulouse, f.pecot@tbs-education.es
Global Consumer Research
Mai Kikumori, Ritsumeikan University, kikumori@fc.ritsumei.ac.jp
Abbie Iveson, University of Manchester, abbie.iveson@manchester.ac.uk
Global Entrepreneurship
Johanna Frösén, Aalto University, johanna.frosen@aalto.fi
Peter Gabrielsson, University of Vaasa, peter.gabrielsson@uwasa.fi
Global Ethics, Sustainability, and Corporate Social Responsibility
Constantinos Leonidou, Open University of Cyprus, C.Leonidou@ouc.ac.cy
Thi Thanh Huong TRAN, SKEMA Business School, thithanhhuong.tran@skema.edu
Global Innovation and New Product Development
Narongsak (Tek) Thongpapanl, Brock University, nthongpa@brocku.ca
Nükhet Harmancıoğlu, Koç University, nharmancioglu@ku.edu.tr
Global Marketing Communications
Mathieu Kacha, University of Lorraine, mathieu.kacha@univ-lorraine.fr
Jennifer Takhar, SKEMA Business School, jennifer.takhar@skema.edu
Global Marketing Research, Big Data, and Analytics
Peter Fisher, HEC Paris, fischer@hec.fr
Jean François Lemoine, Paris Panthéon Sorbonne, Jean-Francois.Lemoine@univ-paris1.fr
Global Marketing Strategy
Matthew Robson, Cardiff University, RobsonM@cardiff.ac.uk
Stanford Westjohn, University of Alabama, sawestjohn@cba.ua.edu
Global Relationship Marketing, Sales, and Channel Management
Anne Souchon, Loughborough University, a.l.souchon@lboro.ac.uk
Ryuta Ishii, Ritsumeikan University, r-ishii@fc.ritsumei.ac.jp
Global Retailing, Services, and E-Commerce
Zi Wang, IESEG School of Management, z.wang@ieseg.fr
Gary Gregory, University of New South Wales, g.gregory@unsw.edu.au
Global Supply Chain Research
Nasia Nalmpanti, University of Limassol, a.nalmpanti@uol.ac.cy
Simos Chari, University of Manchester, simos.chari@manchester.ac.uk
Global Luxury Marketing
Anastasia STATHOPOULOU, SKEMA Business School, anastasia.stathopoulou@skema.edu
Valeria Penttinen, Northern Illinois University, vpenttinen@niu.edu
Global Marketing Education
Christina Papadoupoulou, University of Leeds, C.Papadopoulou@leeds.ac.uk
Eleni Zantidou, American College of Greece, ezantidou@acg.edu
Marketing in Emerging Markets
Arinze Nwoba, Loughborough University, A.C.Nwoba@lboro.ac.uk
Jingyu Zhu, University of Essex, jingyu.zhu@essex.ac.uk
Special Session Proposals
Giuseppe Musarra, University of Leeds, G.Musarra@leeds.ac.uk
Karen Tejedor Bowen, University of Leeds, K.TejedorBowen@leeds.ac.uk
Dionysis Skarmeas, Athens University of Economics and Business, dskarmeas@aueb.gr
SUBMISSION
Please submit your papers and/or extended abstracts electronically using the EasyChair conference submission system. The submission system will open on September 1, 2025. A manuscript should only be submitted to one track. For up-to-date information about the conference and related events, please check the conference website. Any questions regarding this call for papers should be addressed to the appropriate track chair(s) or the Program Chairs.
We welcome two types of submissions:
Competitive Sessions – Two types of submissions are allowed in competitive sessions:
A) Full paper submissions which must be no more than 40 double-spaced pages, inclusive of all materials, including appendices and references.
B) Shorter submissions (i.e., extended abstracts) focusing on projects that are advanced enough and show good potential.
Interactive Sessions – Shorter manuscripts or work-in-progress pieces that could benefit from informal feedback are appropriate for submission to the interactive sessions. These sessions are held in poster-style or roundtable discussion format that allows for interaction with other researchers with similar interests. Interactive submissions can be of an extended abstract nature and no more than 10 double-spaced pages.
Special Session Proposals - It generally include a short introduction that frames the theme, followed by 3–4 page extended abstracts covering contributing papers or panel discussion. Each abstract is usually structured similarly to regular paper submissions. A list of participants and their expertise should also be provided to demonstrate the relevance and quality of the contributions. Proposals are assessed based on their scholarly contribution, thematic coherence, and potential to generate interest and discussion at the conference.
REGISTRATION
Registration for the 2026 Conference will open on January 1, 2026.
Please check back then to secure your spot. We look forward to welcoming you!
KEY DATES
Submission Open: September 15, 2025
Deadline for Submission: November 30, 2025
Acceptance Notification: December 31, 2025
Registration Open: January 15, 2026
Early Bird Deadline: March 1, 2026
Conference Dates: May 27-29, 2026
FAQ / USEFUL INFORMATION
Frequently Asked Questions (FAQ) will be posted here as we approach the conference dates.
Please check back soon for more information and updates.
CONFERENCE CHAIRS
CONFERENCE LOCAL CHAIRS
DOCTORAL CONSORTIUM CHAIRS
