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2026 AMA GLOBAL CONFERENCE

Nice, FRANCE
May 27-29, 2026

2026 AMA Global Conference
May 27-29, 2026

IAE Nice

Graduate School of Management

NICE, FRANCE

Submission Deadline: December 1, 2025

We look forward to welcoming you all to beautiful Nice from May 27 to 29, 2026, join us for an exhilarating academic program, breathtaking views, and stimulating conversations!

CALL FOR PAPERS PDF

PRESENTED BY

CONFERENCE VENUE

Nice, FRANCE

Nestled on the sparkling French Riviera between the Mediterranean Sea and the foothills of the Alps, Nice is renowned for its stunning natural beauty, mild climate, and rich cultural heritage. The city’s iconic Promenade des Anglais stretches along the azure coastline, offering breathtaking views and a lively atmosphere, while the historic Old Town (Vieux Nice) enchants visitors with its colorful facades, bustling markets, and winding, narrow streets.

Nice is a true cultural hub, home to world-class museums such as the Matisse Museum and the Marc Chagall Museum, as well as a vibrant contemporary art scene. The city’s architectural landscape is a fascinating blend of Baroque, Belle Époque, and Art Deco styles, complemented by grand hotels and elegant palaces. Nice’s UNESCO-listed status as a ‘Riviera Winter Resort City’ highlights its historic role as a destination for artists, writers, and travelers from around the world.

Beyond its cultural treasures, Nice offers easy access to both the sea and the mountains, making it an ideal venue for both inspiration and relaxation. With its Mediterranean charm, diverse culinary scene, and welcoming spirit, Nice provides an unforgettable backdrop for the AMA Global Conference.

DOCTORAL CONSORTIUM

This Consortium is a great opportunity for Ph.D. students focusing on international and cross-cultural marketing to fine-tune their research ideas and get a better grasp of the challenges in this field. It's also a chance to get some insights on building a successful career and to expand their professional network. Each Ph.D. student will present a working paper and receive insightful comments and constructive suggestions from leading scholars.

The objective of the Consortium will be to facilitate a supportive discussion among doctoral students and the participating faculty mentors on topics such as:

Research trends in global marketing,
Developing high-impact global marketing research for top journals,
Managing the dissertation and job search process, and
Taking the first step towards an academic career.

Interested Ph.D. students should apply through conference submission system.

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CONFERENCE HIGHLIGHTS

JOURNAL OF INTERNATIONAL MARKETING (JIM) SPECIAL ISSUE

A dedicated special session for the Journal of International Marketing (JIM) special issue, “Global Sustainability and Innovation in International Marketing,” will take place during the conference

DOCTORAL CONSORTIUM

The Consortium will provide a unique opportunity for doctoral students to further develop their research ideas, to learn about the challenges of conducting international marketing research and building a successful academic career in this field, and to broaden their professional network.

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UNIQUE
CULTURAL EXPERIENCE

Experience the vibrant culture of Nice through local cuisine, art, and historic sites. Enjoy a truly unique setting that blends tradition, innovation, and the charm of the French Riviera

NETWORK WITH THE WORLD’S LEADING INTERNATIONAL MARKETING SCHOLARS

The conference program will be designed to maximize professional development and networking opportunities. Several of the world’s leading thinkers in international marketing have confirmed their intentions to participate in the conference

CONFERENCE TRACKS

Cross-cultural Consumer Behavior
Export and Import Management
Firm Internationalization, Market Entry, and Market Exit
Global Brand Management
Global Consumer Research
Global Entrepreneurship
Global Ethics, Sustainability, and Corporate Social Responsibility
Global Innovation and New Product Development
Global Marketing Communications
Global Marketing Research, Big Data, and Analytics
Global Marketing Strategy
Global Relationship Marketing and Channel Management
Global Retailing, Services, and E-Commerce
Global Supply Chain
Global Sales Management
Global Luxury Marketing
Global Education
Special Session Proposals

SUBMISSION

Please submit your papers and/or extended abstracts electronically using the conference submission system. The submission system will open on September 1, 2025. A manuscript should only be submitted to one track. For up-to-date information about the conference and related events, please check the conference website. Any questions regarding this call for papers should be addressed to the appropriate track chair(s) or the Program Chairs.

We welcome two types of submissions:

Competitive Sessions – Two types of submissions are allowed in competitive sessions:

A) Full paper submissions which must be no more than 40 double-spaced pages, inclusive of all materials, including appendices and references.

B) Shorter submissions (i.e., extended abstracts) focusing on projects that are advanced enough and show good potential.

Interactive Sessions – Shorter manuscripts or work-in-progress pieces that could benefit from informal feedback are appropriate for submission to the interactive sessions. These sessions are held in poster-style or roundtable discussion format that allows for interaction with other researchers with similar interests. Interactive submissions can be of an extended abstract nature and no more than 10 double-spaced pages.