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Tentative Conference Schedule

Friday, May 23 

 

11:00-17:00 AMA Global Marketing SIG Doctoral Consortium

11:00–11:30 | Registration

11:30–13:00 | Panel Discussion

13:00–14:00 | Lunch

14:00–15:00 | Mentor Session 1

15:00–15:30 | Coffee Break

15:30–16:30 | Mentor Session 2

16:30–17:00 | Refreshments / Closing

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18:45-21:00 Opening Reception - Hunter Room, Novotel Hotel

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Saturday, May 24

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09:00 - 10:30

Session 1A: Cultural Influences on Consumer Behavior

Room: Hunter A

Session Chair: Peter Mathias Fischer

Areej Alhouli, Sussie Morrish and Michael Hall

Self-Presentation in a Spectrum: A Cross-Cultural Study of Muslim Women’s Everyday Fashion and Beauty 

Abhishek Sheetal, Lijun Shirley Zhang, Shilpa Madan, Krishna Savani and Kai Lim

Cultural Antecedents of AI Trust and Adoption: The Role of Power Distance 

Yichi Zhang, Nan Cui and Lan Xu

Distinctive or Compatible? A Study of Narrative Strategies in Cross-Cultural Products Based on East Asian Film Industry 

Fengyan Cai, Ying Yu and Meng Zhang

Mobile Payment Can Be More Painful than Cash: Revisiting the “Painful Cash Effect” 

Session 1B: Entrepreneurial Dynamics in Global Trade

Room: Hunter B

Session Chairs: Ryuta Ishii & Kikumori Mai

 

Olimpia C. Racela and Lokweetpun Suprawan

Exploring the Dynamic Capability of Entrepreneurial Orientation in Enhancing Export Performance under Environmental Dynamism 

Ryuta Ishii, Mai Kikumori and Zsófia Tóth

The effect of exporter online review dispersion on importers’ evaluation: A study of international business-to-business platforms 

Çağla Dayangan and Bilge Aykol

Dynamic capabilities behind performance of exporting firms: Taxonomy, critique, future research directions 

 

Efthymia Kottika, Ioannis G. Theodorakis, Marek Vinš, Ayşegül Özsomer, Konstantinos G. Kottikas and Miroslav Karlíček

Transiliency in the Automotive Supply Chains during the COVID-19 Crisis: A Longitudinal Study 

Session 1C: Strategic Innovations in Global Marketing

Room: Yarra

Session Chair: Peter Magnusson

 

Khondoker Hossain, Sunaina Chugani, Peter Magnusson and Mona Safizadeh

Directional Bias and The Effect of Eye Gaze Direction on Ad Attitudes 

Lin Zhao, Annie Cui and Xinchun Wang

The Effects of Brand Activism Breadth and Depth on Consumer Word of Mouth 

Kitty Tseung, Yixin Sun, Jacky F. L. Hong and Javier Calero Cuervo

Exploring the Integration of Culturally Informed Numerology Practices into AI-Enhanced Customer Relationship Marketing in Hotels and Integrated Resorts 

Chenghsun Hsieh

Optimal Marketing Strategies for Sellers on Buy Now, Pay Later E-commerce Platform 

10:30 - 11:00

Refreshment break

11:00 - 12:30

Session 2 (Plenary): Generative AI for Marketing Research

Room: Barossa

Speaker: Timo Mandler, TBS Education

12:30 - 13:45

Lunch - The Tenary Restaurant

13:45 - 15:15

Session 3 Industry Panel: The role of Generative AI in Global Marketing Strategy

Room: Barossa

Moderator: Vijay Solanki

Panelists:

Wendy Mak CMO/GM, Sustainability & Stakeholder Communications, MUFG Pension & Market Services

Mark Phibbs, CMO and advisor to CEO of Movius

Nicolas Chu, CEO & Founder of Sinorbis

15:15 -15-45

Refreshment Break

15:45-17:15

Session 4A: Innovations and Cultural Cues in Marketing Communications

Room: Hunter A

Session Chair: José Luís Abrantes

 

Fanny Fong Yee Chan

Communicating product innovativeness: Innovativeness cues manifested in online video communication and Generation Z’s perceptions 

Yixuan Niu, Yadi Feng, Bin Li and Baolong Ma

Intrusive Yet Unforgettable: Navigating the Dual Effects and Boundaries of Inductive Ads 

Jaewoo Park

The Influence of Health Claims and Health-Oriented Country-of-Origin Labels on Consumer Evaluation of Insect-Based Foods 

Ana Lisboa, Bruno Ferreira, José Luís Abrantes and Beatriz Silva

Cultural and social media types effects on international social media advertising: A cross-cultural study 

Session 4B: Ethical and Sustainable Practices in International Marketing

Room: Hunter B

Session Chair: Christina Papadopoulou

 

Emilene Leite

CSR Legitimisation Strategies in the Aftermath of a Socio-Ecological Disaster: The Case of Vale’s Dam Collapse in Brumadinho, Brazil 

Tao Wang, Yongqing Ye, Jun Xia and Xiaoyang Deng

CEO Nonlocality and Corporate Misbehavior: A New Mechanism 

Mehran Aslaniyan and Peter Gabrielsson

The emergence of sustainable practices in internationalizing SMEs operating in international entrepreneurial ecosystems: focal firms’ point of view 

Christina Papadopoulou, Altani Panagiotopoulou and Paraskevas Argouslidis

The Role of Self-Monitoring in Driving Sustainable Luxury Consumption: A CrossCultural Investigation 

Session 4C: Emerging Trends in Global Retail and E-Commerce

Room: Yarra

Session Chair: Enrique Bigne

 

Enrique Bigne, Carla Ruiz Mafe and Luisa Andreu Simó

Does hotel choice using immersive settings and virtual assistants enhance consumers’ responses? a neurophysiological study 

Jiang Lu

A Study on the Store Location Behavior of Suning: A Retail Enterprise in China 

Xue Bai, Allan Fowler and Sandra Smith

Embodied interactive technologies in the multi-sensory retail environment: A systematic review and research agenda 

Xin Chen, Yunhao Huang and Matt Osborne

Customer Heterogeneity and Personalized Broadcasting Promotions 

18:00 - 22:30

Gala Dinner

Venue: St. Andrews College University of Sydney

Buses Depart from Novotel Hotel (Murray St. side) at 18:00 and 18:15 (and return at 22:00 and 22:30)

 

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Sunday, May 25

 

09:00 - 10:30

Session 5A: Strategic Perspectives on International Market Expansion

Room: Hunter A

Session Chair: Simos Chari

 

Yanni Du, Sussie Morrish and Anna Earl

Social Media and International Wine Marketing 

Yuying Huang, C. Michael Hall and Ning Chris Chen

From Local Flavours to Global Palates: Locality Promoted In Destination Restaurants

 

Preeti Shroff-Mehta and Danko Betzhold

Supply and Demand Side Behavior Change Model (BCM) for Sustainable Marketing: Integrating Circular Economy, Business Strategy, and Stakeholder Engagement for Value Creation 

Man Chen and Feng Wang

The Buffering and Enabling Effects of Political Connections on Organizational Resilience: Evidence from China 

Session 5B: Cross-Cultural Insights into Consumer Engagement

Room: Hunter B

Session Chair: Cathy Nguyen

 

Clark Johnson, Patrick Forstmann, Erik Lyon and Brittney C. Bauer

Cross-cultural examination of fitness motives and engagement

Fangfang Li, Leonidas Leonidou, Jieke Chen and Constantine Katsikeas

Cultural moderating effects on social media content strategies and customer engagement: A meta-analysis 

Kuan-Fu-Yung Ge, Enchi Chang, Chieh-Li Lee and Tzu-Han Lin

Which Content Resonates with You? – Influences of Content Sources and Types on Ad Effectiveness 

Qin Sun

Cancel Culture, Social Media Influencer, and Brand Evaluation: An Empirical Investigation 

Session 5C: Brand Management Strategies in Global Contexts

Room: Yarra

Session Chair: Cristobal Barra

 

Qing Tang, Xun Huang and Kuangjie Zhang

Simple or Complex Logos? The Impact of Logo Complexity on Brand Perception 

Theodore Gournelos and David Marutschke

Energizing Luxury Fashion Brands Through Collaborations with Japanese Anime: A Social Media Analysis 

Jag Sheth and Can Uslay

A taxonomy of global brands 

Cristobal Barra and Vicente Marín

Artist Name Infusion and Luxury Perceptions: Comparing Pre and Post Luxury Democratization Consumers – Evidence from an Emerging Economy 

10:30 - 11:00

Refreshment Break

11:00 - 12:30

Session 6: Meet the Editors

Room: Barossa

Moderator: Goksel Yalcinkaya

Panelists:

Ayşegül Özsomer, Journal of International Marketing

Fabian Bartsch, International Marketing Review

Peter Magnusson, Journal of International Management

Piyush Sharma, Journal of Business Research

12:30 - 13:45

Lunch - The Tenary Terrace

13:45-15:15

Session 8A: Advanced Analytics in Global Marketing

Room: Hunter A

Session Chair: Benjamin Voyer

 

Sayantan Pramanick, Adrija Majumdar and Sumanta Basu

Deliver Fast, Deliver Green? A Text Analytics Perspective on Quick Commerce

Xin Chen and Yunhao Huang

Discount Depth in Broadcasting Promotions: Evidence from Online Grocery

Rindratiana Rahajason, Hector Gonzalez-Jimenez, Ben Voyer and Charlotte Gaston-Breton

A Multifaceted Virtual Aid: Systematic Review, Typology and Research Agenda on the Role of Chatbots in Consumer Wellbeing 

Sinda Agrebi and Meriem Agrebi

The effects of AI-based product recommendation systems on consumers’ cross channel behaviors

Zhixuan Yang and Fue Zeng

Government-led Big Data Infrastructure Development Initiatives and Enterprise Greenwashing Behavior: Evidence from Listed Multinational Enterprises in China

Session 8B: Influencers, Promotions, and Strategic Flexibility

Room: Hunter B

Session Chair: Stanford Westjohn

 

Lala Hu

Influencer marketing strategies: A comparison between Italy and China 

Xin Chen, Yunhao Huang and Matt Osborne

Broadcasting promotions or just promotions? 

Min Li, Xinming He and Carlos Sousa

Driving strategic flexibility towards exporting success – the mediating role of entrepreneurial orientation

Thi Tuyet Nhung Tran, Junichi Muramatsu, Quang Huy Truong and Nguyen Ngoc Mai

Can Circular Economy Boost Japanese Firms in Global Markets? 

Xin Tao

The Practical Case Studies of Purpose-Driven Management: Insights from Japan 

Session 8C: International Perspectives on Sales and Relationship Management

Room: Yarra

Session Chair: Brittney C. Bauer

 

Clark Johnson and Brittney C. Bauer

Does sales manager abstract processing facilitate effective emotional labor & communication strategies?

Tao Wang, Yongqing Ye, Xiaoyang Deng and Yu Jia

Crisis Response Policy and International Buyer-Supplier Conflict: An Institutional Perspective 

Mehran Aslaniyan, Peter Gabrielsson, Emilene Leite and Saeed Samiee

Exploring the Role of International Boundary-Spanning Ecosystems in Shaping SMEs’ Sustainable Innovation in Multi-tier International Supply Networks 

Clark Johnson and Brittney C. Bauer

Culture and salesforce candidates’ reactions to structured interview questions: an extended abstract 

15:15 -15-45

Refreshment Break

15:45 - 17:00

Session 7: Journal of International Marketing Reviewer Workshop

Room: Barossa

 

Panelists:

Ayşegül Özsomer, Editor-In-Chief, Journal of International Marketing

Timo Mandler, Associate Editor, Journal of International Marketing

 

Monday, May 26


9:00-13:00 Interaction & Networking 

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