Tentative Conference Schedule
Friday, May 23
11:00-17:00 AMA Global Marketing SIG Doctoral Consortium
11:00–11:30 | Registration
11:30–13:00 | Panel Discussion
13:00–14:00 | Lunch
14:00–15:00 | Mentor Session 1
15:00–15:30 | Coffee Break
15:30–16:30 | Mentor Session 2
16:30–17:00 | Refreshments / Closing
18:45-21:00 Opening Reception - Hunter Room, Novotel Hotel
Saturday, May 24
09:00 - 10:30
Session 1A: Cultural Influences on Consumer Behavior
Room: Hunter A
Session Chair: Peter Mathias Fischer
Areej Alhouli, Sussie Morrish and Michael Hall
Self-Presentation in a Spectrum: A Cross-Cultural Study of Muslim Women’s Everyday Fashion and Beauty
Abhishek Sheetal, Lijun Shirley Zhang, Shilpa Madan, Krishna Savani and Kai Lim
Cultural Antecedents of AI Trust and Adoption: The Role of Power Distance
Yichi Zhang, Nan Cui and Lan Xu
Distinctive or Compatible? A Study of Narrative Strategies in Cross-Cultural Products Based on East Asian Film Industry
Fengyan Cai, Ying Yu and Meng Zhang
Mobile Payment Can Be More Painful than Cash: Revisiting the “Painful Cash Effect”
Session 1B: Entrepreneurial Dynamics in Global Trade
Room: Hunter B
Session Chairs: Ryuta Ishii & Kikumori Mai
Olimpia C. Racela and Lokweetpun Suprawan
Exploring the Dynamic Capability of Entrepreneurial Orientation in Enhancing Export Performance under Environmental Dynamism
Ryuta Ishii, Mai Kikumori and Zsófia Tóth
The effect of exporter online review dispersion on importers’ evaluation: A study of international business-to-business platforms
Çağla Dayangan and Bilge Aykol
Dynamic capabilities behind performance of exporting firms: Taxonomy, critique, future research directions
Efthymia Kottika, Ioannis G. Theodorakis, Marek Vinš, Ayşegül Özsomer, Konstantinos G. Kottikas and Miroslav Karlíček
Transiliency in the Automotive Supply Chains during the COVID-19 Crisis: A Longitudinal Study
Session 1C: Strategic Innovations in Global Marketing
Room: Yarra
Session Chair: Peter Magnusson
Khondoker Hossain, Sunaina Chugani, Peter Magnusson and Mona Safizadeh
Directional Bias and The Effect of Eye Gaze Direction on Ad Attitudes
Lin Zhao, Annie Cui and Xinchun Wang
The Effects of Brand Activism Breadth and Depth on Consumer Word of Mouth
Kitty Tseung, Yixin Sun, Jacky F. L. Hong and Javier Calero Cuervo
Exploring the Integration of Culturally Informed Numerology Practices into AI-Enhanced Customer Relationship Marketing in Hotels and Integrated Resorts
Chenghsun Hsieh
Optimal Marketing Strategies for Sellers on Buy Now, Pay Later E-commerce Platform
10:30 - 11:00
Refreshment break
11:00 - 12:30
Session 2 (Plenary): Generative AI for Marketing Research
Room: Barossa
Speaker: Timo Mandler, TBS Education
12:30 - 13:45
Lunch - The Tenary Restaurant
13:45 - 15:15
Session 3 Industry Panel: The role of Generative AI in Global Marketing Strategy
Room: Barossa
Moderator: Vijay Solanki
Panelists:
Wendy Mak CMO/GM, Sustainability & Stakeholder Communications, MUFG Pension & Market Services
Mark Phibbs, CMO and advisor to CEO of Movius
Nicolas Chu, CEO & Founder of Sinorbis
15:15 -15-45
Refreshment Break
15:45-17:15
Session 4A: Innovations and Cultural Cues in Marketing Communications
Room: Hunter A
Session Chair: José Luís Abrantes
Fanny Fong Yee Chan
Communicating product innovativeness: Innovativeness cues manifested in online video communication and Generation Z’s perceptions
Yixuan Niu, Yadi Feng, Bin Li and Baolong Ma
Intrusive Yet Unforgettable: Navigating the Dual Effects and Boundaries of Inductive Ads
Jaewoo Park
The Influence of Health Claims and Health-Oriented Country-of-Origin Labels on Consumer Evaluation of Insect-Based Foods
Ana Lisboa, Bruno Ferreira, José Luís Abrantes and Beatriz Silva
Cultural and social media types effects on international social media advertising: A cross-cultural study
Session 4B: Ethical and Sustainable Practices in International Marketing
Room: Hunter B
Session Chair: Christina Papadopoulou
Emilene Leite
CSR Legitimisation Strategies in the Aftermath of a Socio-Ecological Disaster: The Case of Vale’s Dam Collapse in Brumadinho, Brazil
Tao Wang, Yongqing Ye, Jun Xia and Xiaoyang Deng
CEO Nonlocality and Corporate Misbehavior: A New Mechanism
Mehran Aslaniyan and Peter Gabrielsson
The emergence of sustainable practices in internationalizing SMEs operating in international entrepreneurial ecosystems: focal firms’ point of view
Christina Papadopoulou, Altani Panagiotopoulou and Paraskevas Argouslidis
The Role of Self-Monitoring in Driving Sustainable Luxury Consumption: A CrossCultural Investigation
Session 4C: Emerging Trends in Global Retail and E-Commerce
Room: Yarra
Session Chair: Enrique Bigne
Enrique Bigne, Carla Ruiz Mafe and Luisa Andreu Simó
Does hotel choice using immersive settings and virtual assistants enhance consumers’ responses? a neurophysiological study
Jiang Lu
A Study on the Store Location Behavior of Suning: A Retail Enterprise in China
Xue Bai, Allan Fowler and Sandra Smith
Embodied interactive technologies in the multi-sensory retail environment: A systematic review and research agenda
Xin Chen, Yunhao Huang and Matt Osborne
Customer Heterogeneity and Personalized Broadcasting Promotions
18:00 - 22:30
Gala Dinner
Venue: St. Andrews College University of Sydney
Buses Depart from Novotel Hotel (Murray St. side) at 18:00 and 18:15 (and return at 22:00 and 22:30)
Sunday, May 25
09:00 - 10:30
Session 5A: Strategic Perspectives on International Market Expansion
Room: Hunter A
Session Chair: Simos Chari
Yanni Du, Sussie Morrish and Anna Earl
Social Media and International Wine Marketing
Yuying Huang, C. Michael Hall and Ning Chris Chen
From Local Flavours to Global Palates: Locality Promoted In Destination Restaurants
Preeti Shroff-Mehta and Danko Betzhold
Supply and Demand Side Behavior Change Model (BCM) for Sustainable Marketing: Integrating Circular Economy, Business Strategy, and Stakeholder Engagement for Value Creation
Man Chen and Feng Wang
The Buffering and Enabling Effects of Political Connections on Organizational Resilience: Evidence from China
Session 5B: Cross-Cultural Insights into Consumer Engagement
Room: Hunter B
Session Chair: Cathy Nguyen
Clark Johnson, Patrick Forstmann, Erik Lyon and Brittney C. Bauer
Cross-cultural examination of fitness motives and engagement
Fangfang Li, Leonidas Leonidou, Jieke Chen and Constantine Katsikeas
Cultural moderating effects on social media content strategies and customer engagement: A meta-analysis
Kuan-Fu-Yung Ge, Enchi Chang, Chieh-Li Lee and Tzu-Han Lin
Which Content Resonates with You? – Influences of Content Sources and Types on Ad Effectiveness
Qin Sun
Cancel Culture, Social Media Influencer, and Brand Evaluation: An Empirical Investigation
Session 5C: Brand Management Strategies in Global Contexts
Room: Yarra
Session Chair: Cristobal Barra
Qing Tang, Xun Huang and Kuangjie Zhang
Simple or Complex Logos? The Impact of Logo Complexity on Brand Perception
Theodore Gournelos and David Marutschke
Energizing Luxury Fashion Brands Through Collaborations with Japanese Anime: A Social Media Analysis
Jag Sheth and Can Uslay
A taxonomy of global brands
Cristobal Barra and Vicente Marín
Artist Name Infusion and Luxury Perceptions: Comparing Pre and Post Luxury Democratization Consumers – Evidence from an Emerging Economy
10:30 - 11:00
Refreshment Break
11:00 - 12:30
Session 6: Meet the Editors
Room: Barossa
Moderator: Goksel Yalcinkaya
Panelists:
Ayşegül Özsomer, Journal of International Marketing
Fabian Bartsch, International Marketing Review
Peter Magnusson, Journal of International Management
Piyush Sharma, Journal of Business Research
12:30 - 13:45
Lunch - The Tenary Terrace
13:45-15:15
Session 8A: Advanced Analytics in Global Marketing
Room: Hunter A
Session Chair: Benjamin Voyer
Sayantan Pramanick, Adrija Majumdar and Sumanta Basu
Deliver Fast, Deliver Green? A Text Analytics Perspective on Quick Commerce
Xin Chen and Yunhao Huang
Discount Depth in Broadcasting Promotions: Evidence from Online Grocery
Rindratiana Rahajason, Hector Gonzalez-Jimenez, Ben Voyer and Charlotte Gaston-Breton
A Multifaceted Virtual Aid: Systematic Review, Typology and Research Agenda on the Role of Chatbots in Consumer Wellbeing
Sinda Agrebi and Meriem Agrebi
The effects of AI-based product recommendation systems on consumers’ cross channel behaviors
Zhixuan Yang and Fue Zeng
Government-led Big Data Infrastructure Development Initiatives and Enterprise Greenwashing Behavior: Evidence from Listed Multinational Enterprises in China
Session 8B: Influencers, Promotions, and Strategic Flexibility
Room: Hunter B
Session Chair: Stanford Westjohn
Lala Hu
Influencer marketing strategies: A comparison between Italy and China
Xin Chen, Yunhao Huang and Matt Osborne
Broadcasting promotions or just promotions?
Min Li, Xinming He and Carlos Sousa
Driving strategic flexibility towards exporting success – the mediating role of entrepreneurial orientation
Thi Tuyet Nhung Tran, Junichi Muramatsu, Quang Huy Truong and Nguyen Ngoc Mai
Can Circular Economy Boost Japanese Firms in Global Markets?
Xin Tao
The Practical Case Studies of Purpose-Driven Management: Insights from Japan
Session 8C: International Perspectives on Sales and Relationship Management
Room: Yarra
Session Chair: Brittney C. Bauer
Clark Johnson and Brittney C. Bauer
Does sales manager abstract processing facilitate effective emotional labor & communication strategies?
Tao Wang, Yongqing Ye, Xiaoyang Deng and Yu Jia
Crisis Response Policy and International Buyer-Supplier Conflict: An Institutional Perspective
Mehran Aslaniyan, Peter Gabrielsson, Emilene Leite and Saeed Samiee
Exploring the Role of International Boundary-Spanning Ecosystems in Shaping SMEs’ Sustainable Innovation in Multi-tier International Supply Networks
Clark Johnson and Brittney C. Bauer
Culture and salesforce candidates’ reactions to structured interview questions: an extended abstract
15:15 -15-45
Refreshment Break
15:45 - 17:00
Session 7: Journal of International Marketing Reviewer Workshop
Room: Barossa
Panelists:
Ayşegül Özsomer, Editor-In-Chief, Journal of International Marketing
Timo Mandler, Associate Editor, Journal of International Marketing
Monday, May 26
9:00-13:00 Interaction & Networking