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"Global Marketing Strategies in Turbulent Times"

May 31 - June 3, 2022



2022 AMA Global Marketing SIG Conference
May 31-June 3, 2022


Megalo Arsenali - Chania

Crete, Greece


"Global Marketing Strategies in Turbulent Times"


Submission Deadline: January 31, 2022


We are delighted to bring you some exciting news!  2022 AMA Global Marketing SIG conference will now take place May 31-June 3, 2022 Face-to-Face in Crete! 


We are very much looking forward to hosting the conference and welcoming you all to Crete from May 31 to June 3, 2022, join us for an exhilarating academic program, breathtaking views, and stimulating conversations!

Crete 15.jpeg
Crete 15.jpeg


The GMSIG conference aims to provide all participants with opportunities to hear, think and contribute creatively to the continuing formation of the global marketing field. This year’s theme is intended to encourage global marketing researchers to discuss how the turbulence times shape up their global business and marketing tactics.

This year's GMSIG Conference at Crete, Greece offers outstanding opportunities for academics to share their insights and learn from the global marketing research finding and experiences of others in times of uncertainty. The conference will be filled with interactive, energetic, and enlightening sessions, networking opportunities with the world’s foremost international marketing scholars, and a unique cultural experience in Crete, Greece. 


The theme of 2022 GMSIG is “Global Marketing Strategies in Turbulent Times.” Now more than ever, global marketers need to be equipped to respond quickly in the face of uncertainty. Be it a global recession, a pandemic like Covid-19, social and political unrest, extreme weather events, the world is a turbulent place that demands preparedness and flexibility to rise above challenges and convert turmoil into opportunity. 


This year’s conference seeks to not only understand the impact that these challenges have on global firms but also outline the strategies that global firms pursue to navigate this environment.



Journal of International Marketing Special Issue – A JIM special issue devoted to research presented at the conference will be published. Authors of presented papers are welcome to submit their work for possible publication in this special issue of the Journal of International Marketing.

Doctoral Consortium – The Consortium will provide a unique opportunity for doctoral students to further develop their research ideas, to learn about the challenges of conducting international marketing research and building a successful academic career in this field, and to broaden their professional network.

Unique Cultural Experience – The largest island in Greece, Crete is renowned for its pin-up beaches, wild natural beauty, exquisite cuisine, and thousands of years of culture and history.

Network with the World’s Leading International Marketing Scholars – Several of the world’s leading thinkers in international marketing have confirmed their intentions to participate in the conference.



Please submit your papers and/or extended abstracts electronically using the EasyChair conference management system. The submission system is now open and started accepting papers until January 17, 2022. A manuscript should only be submitted to one track. For up-to-date information about the conference and related events, please check the conference website. Any questions regarding this call for papers should be addressed to the appropriate track chair(s) or the Program Chairs. LEARN MORE


A preliminary conference schedule is now available. Session times are subject to change, so please check back closer to the conference date for the final agenda.


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The gorgeous island of Crete, on the southern portion of the Aegean Sea, is one of Greece’s most diverse islands. Blessed with miles of pristine beaches, an eventful history, and glorious mountains, there are many reasons why many dreams to have this favorite holiday destination become a reality. 


Believed to be the birthplace of Zeus (Greek god), Crete is the biggest of the Greek Islands and the fifth largest of the islands situated in the Mediterranean Sea. It is divided into four prefectures which are: Chania, Rethymno, Heraklion, and Lasithi. Within each area are unique treasures engrossed in legends that conceal their fate. From the prominent Minoan Civilization to Venetian Rule, much of Crete’s heritage is manifested in the forms of architecture and archeological ruins.

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This Consortium will provide an opportunity for Ph.D. students with an interest in international and cross-cultural marketing (broadly defined) to further develop their research ideas, to learn about the challenges of conducting research in international marketing, and building a successful academic career in this field. In addition, students will be able to broaden their professional networks in the area.

The goal of the Consortium will be to provide a supportive discussion among doctoral students and the participating faculty on topics such as:

  • Trends in international marketing research;

  • Challenges in carrying out high-impact international marketing research aimed at top journals;

  • Managing the dissertation and the job search process; and

  • Starting an academic career.




International Relationship Marketing and Channel Management

      Raluca Mogos Descotes, Université de Lorraine et ULCO,

      Sengun Yeniyurt, Rutgers University,


Cross-cultural Consumer Behavior

      Peter Fischer, University of St. Gallen,

      Katharina Zeugner-Roth, IÉSEG School of Management,


Global Marketing Research, Big Data, and Analytics

      Aulona Ulqinaku, University of Leeds,

     Denish Shah, Georgia State University,


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Chania 10.jpeg


​The conference organization team is working to secure a variety of rooms and hotels for the conference and doctoral consortium. The conference will take place at the Megalo Arsenali - Chania, Crete. 




All participants in the AMA Global Marketing SIG Conference have to be members of the American Marketing Association and the Global Marketing Special Interest Group. If you are not currently an AMA and Global Marketing SIG member, you will have to become one while registering for the Conference or the Doctoral Consortium. AMA academic and student members can now add multiple SIGs to their AMA membership FOR FREE! If you are currently an AMA and Global Marketing SIG member, but your membership expires before May 31, 2022, then you will have to renew your membership while or before you register for the Conference. The AMA online payment system provides a number of registration options and allows you to pay for your membership along with your Conference registration fees.




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Crete 08.jpeg


Submission Open: December 1, 2021

Deadline for Submission: January 31, 2022

Acceptance notification: February 28, 2022

Registration Open: March 1, 2022

Early Bird deadline: March 31, 2022

Conference Dates: May 31-June 3, 2022

Covid-19 Testing

For those delegates who need to undertake COVID-19 testing in order to travel we have organised with a local company to visit the Gala Dinner Venue (Aptera Beach) on 2nd June to take samples, if you need this service please book an appointment direct on:


Email -

Mobile - +69769 90767

Office - +28250 31828

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