S. Tamer Cavusgil Award Recipients

Each year the Journal of International Marketing honors the author(s) of one of the articles published in the journal with the S. Tamer Cavusgil Award. The award recognizes the article published in the calendar year that has made the most significant contribution to the advancement of the practice of international marketing management. The award was established in 1998.

The award is named in honor of Professor S. Tamer Cavusgil, currently the Fuller E. Callaway Professorial Chair and Director of the Institute of International Business at the Robinson College of Business at Georgia State University.  Professor Cavusgil is the founding editor of the Journal of International Marketing and has made substantial and sustained contributions to the field of international marketing during his career. His work on the internationalization process of the firm and international marketing strategy is cited frequently. He is also a national leader in promoting international business education. He has directed several landmark conferences, organized training programs, and published resource books on internationalizing business education.

2012

2016

2015

Yuliya Strizhakova and Robin A. Coulter

"Drivers of Local Relative to Global Brand Purchases: A Contingency Approach"

Journal of International Marketing, Vol. 23 No. 1.

2010

2014

V. Kumar​

“Understanding Cultural Differences in Innovation: A Conceptual Framework and Future Research Directions”
Journal of International Marketing, Vol 22 No. 3.

2013

Margaret Fletcher, Simon Harris and Robert Glenn Richey, Jr. 
"Internationalization Knowledge: What, Why, Where, and When?" 
Journal of International Marketing, Vol. 21 No. 3.

2012

Aysegul Ozsomer

"The Interplay Between Global and Local Brands: A Closer Look at Perceived Brand Globalness and Local Iconess" 

Journal of International Marketing, Vol. 20 No. 2.

2011

Susan P. Douglas and C. Samuel Craig 

"Convergence and Divergence: Developing a Semiglobal Marketing Strategy" 

Journal of International Marketing, Vol. 19 No. 1.

2010

Michelle D. Steward, Felicia N. Morgan, Lawrence A. Crosby, and Ajith Kumar 
"Exploring Cross-National Differences in Organizational Buyers Normative Expectations of Supplier Performance" 
Journal of International Marketing, Vol. 18 No. 1.

2011

2009

Martin S. Roth, Satish Jayachandran, Mourad Dakhli and Deborah A. Colton 
         "Subsidiary Use of Foreign Marketing Knowledge" 
         Journal of International Marketing, Vol. 17 No. 1.

2008

Ruby P. Lee, Qimei Chen, Daekwan Kim, and Jean L. Johnson 

"Knowledge Transfer Between Multinational Corporations' Headquarters and Their Subsidiaries: Influences on and Implications for New Product Outcomes" 

Journal of International Marketing, Vol. 16 No. 2.

2007

G. Tomas M. Hult, S. Tamer Cavusgil, Seyda Deligonul, Tunga Kiyak, and Katarina Lagerstrom
"What Drives Performance in Globally Focused Marketing Organizations? A Three-Country Study" 
Journal of International Marketing, Vol. 15, No. 2.

2006

Susan P. Douglas and C. Samuel Craig

"On Improving the Conceptual Foundations of International Marketing Research"

Journal of International Marketing,  Vol. 14, No. 1.

2005

Christian Homburg, Sabine Kuester, Nikolas Beutin, and Ajay Menon
"Determinants of Customer Benefits in Business-to-Business Markets: A Cross-Cultural Comparison" 
Journal of International Marketing, Vol. 13, No. 3.

2007

2004

Isabelle Schuiling and Jean-Nol Kapferer

"Real Differences Between Local and International Brands: Strategic Implications for International Marketers" 

Journal of International Marketing, Vol. 12, No. 4.

2003

Peter G.P. Walters and Saeed Samiee

"Marketing Strategy in Emerging Markets: The Case of China"

Journal of International Marketing,  Vol. 11, No. 1.

2006

2002

Robert T. Green and Tasman Smith

"Countering Brand Counterfeiters"

Journal of International Marketing,  Vol. 10, No. 4.

2005

2001

Susan P. Douglas, C. Samuel Craig, and Edwin J. Nijssen

"Integrating Branding Strategy Across Markets: Building International Brand Architecture"

Journal of International Marketing,  Vol. 9, No. 2.

2000

C. Samuel Craig and Susan P. Douglas

"Configural Advantage in Global Markets"

Journal of International Marketing,  Vol. 8, No. 1.

1999

Pierre Berthon, Leyland Pitt, Constantine Katsikeas, and Jean-Paul Berthon
"Virtual Services Go International: International Services in the Marketspace" 
Journal of International Marketing, Vol. 7, No. 3.

2003

2016

V Kumar and Anita Pansari

"National Culture, Economy and Customer Lifetime Value: Assessing the Relative Impact of the Drivers of Customer Lifetime Value for a Global Retailer"
Journal of International Marketing, Vol 24 No 1.

2000

1999

2017
Martin Eisend, Patric Hartmann, and Vanessa Apaolaza
“Who Buys Counterfeit Luxury brands? A Meta-Analytic Synthesis of Consumers in Developing and Developed Markets”
Journal of International Marketing, Vol. 25, No. 4