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Call for Papers

AMA Global Marketing SIG Conference


October 1-3, 2021

Taormina Congress Palace 

Taormina, Sicily, Italy


"Global Marketing in a Diversified Industrial Economy"


Submission Deadline: July 15, 2021


Sponsored by Global Marketing SIG


Conference Co-Chairs

Goksel Yalcinkaya, Magnus Hultman, Stavroula Spyropoulou, Costas Katsikeas


Doctoral Consortium Co-Chairs

Kelly Hewett, Costas Leonidou, Annie Cui, Peter Magnusson

The 2021 AMA Global Marketing SIG (GMSIG) conference will continue to reflect the achievements, challenges, and development of the field of Global Marketing through academic paper presentations, poster sessions, doctoral consortium, academic keynotes, and panel discussions on key themes. The conference aims to provide all participants with opportunities to hear, think, and contribute creatively to the continuing formation of the global marketing field. This year’s theme is intended to encourage global marketing researchers to discuss how the industrial structure of countries shapes up their global business and marketing tactics.


Throughout its history, GMSIG has accepted papers from a range of marketing sub-fields with a global touch, including consumer behavior, relationship marketing, inter-organizational, new product development and innovation, marketing research, retailing and services, marketing strategy, brand management, marketing communication, sustainability and corporate social responsibility, export/import management, supply chain, market entry/exit, and entrepreneurial marketing. The conference welcomes all authors who are interested in managerial, policy, and social issues related to global marketing.


Conference Venue


One of Italy's most historic holiday destinations, Taormina is a picturesque small town perched on a slope high above the Ionian Sea on the eastern coast of Sicily. Close to the site of one of the earliest colonies founded by the Ancient Greeks in Sicily, Taormina became a thriving Greek and then Roman town. The size and elegance of the town cathedral and many of its buildings are evidence of Taormina's moderate prosperity over the centuries. By the end of the 19th century, this picturesque and ancient town was already on the tourist trail, with famous visitors including Oscar Wilde, Richard Wagner, and Tsar Nicholas II. Over the last decades, travelers have come for the views, the ancient ruins, the seaside, the town's film festival, an outdoor theatre season, the fine food, and more.


Conference Highlights

  • Journal of International Marketing Special Issue – A JIM special issue devoted to research presented at the conference will be published. Authors of the presented papers are welcome to submit their work for possible publication in this special issue of the Journal of International Marketing.

  • Doctoral Consortium – We invite doctoral students with a focus at the intersection of marketing and international business to participate. The Consortium will provide a unique opportunity for doctoral students to further develop their research ideas, to learn about the challenges of conducting international marketing research and building a successful academic career in this field, and to broaden their professional network.

  • Unique Cultural Experience – Taormina is one of the most charming historic towns in the world, with its uninterrupted views of Mount Etna and the Ionian coast, known for the well-preserved antique ruins and its omnipresent cosmopolitan imprint. Over the centuries, the town has been considered a natural fortress of great strategic and political importance on the eastern coast of Sicily. Evidence of Taormina’s role as a fortified town can be seen in the walls surrounding the ancient areas of the town.

  • Network with the World’s Leading International Marketing Scholars – The conference program will be designed to maximize professional development and networking opportunities. Several of the world’s leading thinkers in international marketing have confirmed their intentions to participate in the conference.

Conference Tracks and Track Chairs


All conference submissions need to be categorized into one of the thematic tracks available below. Each submission must be submitted to only one track. Please select the track closest to your paper from the list below:


Cross-cultural Consumer Behaviour


Export and Import Management

Firm Internationalization, Market Entry, and Market Exit


Global Brand Management


Global Consumer Research


Global Entrepreneurship


Global Ethics, Sustainability, and Corporate Social Responsibility


Global Innovation and New Product Development


Global Marketing Communications


Global Marketing Research, Big Data, and Analytics


Global Marketing Strategy


Global Relationship Marketing and Channel Management


Global Retailing, Services, and E-Commerce


Global Supply Chain


Special Session Proposals


Submission Instructions


Please submit your papers and/or extended abstracts electronically using the EasyChair conference management system. The submission system will be opened on June 1, 2021. A manuscript should only be submitted to one track. All manuscripts and proposals must be submitted by July 1, 2021. For up-to-date information about the conference and related events, please check the conference website. Any questions regarding this call for papers should be addressed to the appropriate track chair(s) or the Program Chairs.


We welcome two types of submissions:

  1. Competitive Sessions – Two types of submissions are allowed in competitive sessions:

    • full paper submissions which must be 50 pages or less, inclusive of all materials, including appendices and references.

    • shorter submissions (i.e. extended abstracts) focusing on projects that are advanced enough and show good potential. 

  2. Interactive Sessions – Shorter manuscripts or work-in-progress pieces that could benefit from informal feedback from other participants are appropriate for submission to the interactive sessions. These sessions are held in a poster-style or roundtable discussion format that allows for interaction with other researchers with similar interests. Interactive submissions can be of an extended abstract nature and no more than 10 pages double spaced.


Please note that submitting a manuscript as a competitive paper does not necessarily mean it will end up in a competitive session. The best papers in each track will be placed into the competitive sessions while lesser-developed papers will be placed in interactive sessions. The number of competitive papers we can accept for the conference is limited and therefore sometimes fully developed papers will be placed in an interactive format session due to space considerations.

After Submission

All competitive manuscript submissions will be subject to a blind review process and will be evaluated based on interest to the international marketing community, relevance to international marketing research, teaching and/or practice, analytical and conceptual rigor, quantitative and qualitative methods (if applicable), innovativeness, and significance of conclusions.


Doctoral Consortium


The Doctoral Consortium is a workshop for Ph.D. students from all over the world and will take place on October 2, 2021.

This Consortium will provide a rare opportunity for Ph.D. students with an interest in international and cross-cultural marketing (broadly defined) to further develop their research ideas, to learn about the challenges of conducting research in international marketing, and building a successful academic career in this field. In addition, students will be able to broaden their professional networks in the area.

The goal of the Consortium will be to provide a supportive discussion among doctoral students and the participating faculty on topics such as:

  • Trends in international marketing research;

  • Challenges in carrying out high-impact international marketing research aimed at top journals;

  • Managing the dissertation and the job search process; and

  • Starting an academic career.


In addition, students will have the opportunity to receive feedback on their current research projects submitted to the conference as well as ideas and guidance for their future research agenda.

The Consortium will consist of a combination of panel discussions with leading scholars in the field, focusing on the topics listed above and small group discussions in which students will share their current projects and receive feedback and guidance. With the goal of facilitating a constructive dialog on the topics listed above, the ideal candidates for the Consortium are doctoral students in international marketing or business who are focusing on developing their research agenda.


Students should apply via the EasyChair conference management system. Please include:

  1. A letter stating your stage in the Ph.D. program and research interests.

  2. Abstract of a current research project focused on international marketing (not to exceed 1 page, single-spaced). Please include the title, author information, abstract, keywords, and research summary. Diagrams, tables, and references should be provided at the end of the document but these don’t count towards the 1-page limit. The abstract should succinctly cover the research question, theoretical background, the proposed research design, and the intended contribution.


NOTE: If any candidates have already submitted papers to the conference via one of the tracks, simply state in the letter the title of the submission and the track to which it was submitted. In these cases, it is not necessary to submit a separate abstract in order to apply. Please combine both parts of your application into one file.


A limited number of travel stipends will be available for consortium participants. Please note on your application is required for a travel stipend. The submission deadline is July 15, 2021. 

Important Dates

  • Submissions to EasyChair Open: June 1, 2021

  • Deadline for submission for Conference and Doctoral Consortium: July 15, 2021

  • Reviews due: July 31, 2021

  • Acceptance notification: August 1, 2021

  • Author registration Open: August 1, 2021

  • Registration closes: September 1, 2021

  • Conference dates: October 1-3, 2021


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