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Tracks and Track Chairs

All conference submissions must be assigned to one of the available thematic tracks. Each submission should only be submitted to one track. Please select the track that best aligns with your paper from the list provided:


Cross-cultural Consumer Behavior


Export and Import Management


Firm Internationalization, Market Entry, and Market Exit


Global Brand Management


Global Consumer Research


Global Entrepreneurship


Global Ethics, Sustainability, and Corporate Social Responsibility


Global Innovation and New Product Development


Global Marketing Communications


Global Marketing Research, Big Data, and Analytics


Global Marketing Strategy


Global Relationship Marketing and Channel Management


Global Retailing, Services, and E-Commerce


Global Supply Chain


Global Sales Management


International Marketing Education


Special Session Proposals

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