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Frequently asked questions



When will the conference take place? Where is it located?

The 2022 AMA Global Marketing SIG Conference will take place May 24-26, 2024 in Verona, ITALY.


What is the dress code?

Conference attire is "smart" casual for all events, including the evening events. We do recommend bringing a sweater or light jacket with you since personal preferences vary regarding room temperature.


What meals will be served at the conference?

There will be morning and afternoon refreshment breaks for full-day sessions, and lunch will be provided for full-day sessions or where expressly indicated.​


May I bring an accompanying person?

An accompanying person can join the welcome reception on May 24 and the Gala dinner on May 26, 2024, with a $130 fee ($60 for children aged 13 or less). The fee does not include access to scientific sessions, coffee breaks, and lunches during the conference. The fee will be payable in cash at the registration desk.


What is included in the registration fee?

Welcome Reception

Admittance to all scientific sessions of the Conference

Conference documentation

Coffee breaks and lunches during the Conference

Conference gala dinner


How much is the registration fee?

The fees vary based on your status (regular or student) as well as when you are registering for the conference (we have discounts for early registration and penalties for late and on-site registration). Please see the Registration page for detailed information about the applicable registration rates.


Can I register for one day only? Do you have a special day rate?

AMA Global Marketing SIG Conference does not offer any daily rates. Any members wishing to participate in any part of the conference are required to register for the whole conference.


Will I receive a certificate of attendance?

A certificate of attendance is available upon request by emailing following the conference.


Is the conference schedule available?

Tentative schedule is posted on our conference website. Details will be posted on our website as they are confirmed. A full conference schedule, including conference sessions, will be available on our website in early May.


What hotel should I stay at during the conference?

A block of rooms has been reserved at a special rate and will be filled on a first-come, first-served basis. We have formed a partnership with a local travel company to provide a streamlined booking experience for conference attendees looking for accommodations in Verona during the 2024 AMA GMSIG event. Please use the provided link to access special pricing:


What is the AMA Global Marketing SIG Conference Cancellation & Refund Policy?

You may cancel your registration at any time by emailing​ or calling 800-AMA-1150 or 312-542-9000. Cancellations received more than 30 days prior to the start of the event will receive a 100% refund. Cancellations received 7 to 30 days prior to the start of the event will receive a 50% refund. No refunds will be provided for cancellations received less than 7 days prior to the event. No refunds will be issued after the event. All refunds will be refunded to your original method of payment.




How do I get to Verona?

The airport of Verona is the VALERIO CATULLO. It is about 12 kilometers from the city center and is connected to the city by the western ring road. Given that Verona is located at the intersection of the Milan - Venice (east-west) and Bologna - Brenner (north-south) railways, with frequent trains departing every hour. Destinations and schedules here.

The main train station is VERONA PORTA NUOVA. From here, you can quickly and easily reach the city center or the exhibition area (Fiera) on foot (approx. 20 minutes), by taxi, or by public bus.

How do I get to the center from Verona airport?

There are two transfer options from Verona Airport to the city centre; taxi or bus. Taking an airport taxi will cost around €25 and will take just 15 minutes. On the other hand, the Airlink 199 bus costs just €6 per passenger but will take closer to 20 minutes to reach Verona city center.


How is Public Transportation in Verona?

One of the best ways to get around Verona is by using the city's efficient public transportation system. The buses in Verona are operated by ATV (Azienda Trasporti Verona), which provides a comprehensive network of routes throughout the city and its surrounding areas.


Where to eat in Verona?



How is the weather in May in Verona?

The weather in Verona in May is mildly cool with average highs of 71°F (21°C) and lows of 53°F (12°C). The climate is also wet (with 6.5in of rainfall over 10 days).




How long is the oral presentation?

You can prepare a maximum of a 12-15-minute presentation and the remaining minutes will be used for question and answer. There is no limit to the number of PowerPoint slides as long as you are within the time limits. Typically, the presentations carry 8-10 slides.


May I present a different paper than the one indicated in my submission?

No. Your paper was judged and accepted on the merits of the submission. You cannot substitute something different after your submission has been accepted.


What is the presentation equipment in a meeting room?

Presentation rooms will be equipped with a laptop and projector for PowerPoint presentations. Please bring your presentation on a flash drive (USB drive).


If I cannot attend the conference may I present my paper via Zoom or Teams?

No. Our policy requires that the paper author must have registered and been present at the conference to give her/his paper. The paper cannot be delivered by another person and it cannot be presented via Zoom or Teams.


Can I present a paper in a language other than English?

A short answer is NO.


Any guidelines for the presentation?

Most competitive sessions are one hour and fifteen minutes (75 minutes) long and most contain 4 papers. A good session will break down like this:


2 minutes to introduce the papers and the session theme.

4 (or 5) 15-minute presentations = 60 (or 75) minutes.

15-30 minute Q&A following at end of all presentations

90 minutes in total.


Thus, from this allocation, it is important that each presenter closes at about the 15-minute mark. Many session chairs will offer integrative comments at the end of all presentations, and it is important that you give the audience sufficient time to comment as well.





What duties are expected of me as a session chair?

Session chairs have three primary duties: 1) introducing the presenters in a session, 2) keeping time during the session, and 3) facilitating the Q & A at the end of the session. Sessions are generally groups of four or five presentations, with each presenter allotted 15 minutes. (Please note: this amount includes time for reading the paper and playing clips, etc.) Presenter pairs (two people presenting a co-written paper) are allotted the same amount of time as an individual presenter.


Should I give the presenters time signals?

YES. Some chairs do so verbally, and some do so using small note cards. Generally, chairs alert presenters when they have 4 minutes remaining and again when 2 minutes remain, although you may indicate other times at your or a presenter’s preference. Chairs should advise presenters ahead of time that at the 2-minute warning, the presenter should start to wrap up his/her argument. Please convey to presenters how and when you will give them time signals before the session starts.


Who keeps time for me?

You may keep time for yourself if you are comfortable doing so. However, many individuals find it easy to lose track of time while presenting and ask a friend in the audience or another panelist to give time signals during their presentation.


If a presenter runs out of time but has not finished presenting, what should I do?

You do not have to stop the presenter at exactly 15 minutes. However, if you have indicated to the presenter that her/his time is expired but s/he does not immediately conclude (say within a minute or so), you can and should kindly interrupt the presenter and verbally ask her/him to finish quickly so that the other panelists will have time for their presentations. If you are the presenter who runs out of time, please adhere to the time guidelines.


Can presenters in my session switch the order of their presentations?

We prefer if presenters stick to the printed order of presentations in a given Session. This allows individuals moving between sessions during the session to have a better idea of when a given presentation will occur in the session. Of course, if a presenter is late/absent or there are extenuating circumstances, you may switch the order with the other panelists’ agreement and at your discretion.


How should I introduce my session’s presenters to the audience?

At the conference, you should plan to arrive at your presentation room at least 5 minutes early so that you can meet the other panelists and make sure you know how to pronounce their names, titles, etc. Introductions should be brief. Some chairs introduce all presenters at the start of the session, but we encourage you to introduce each presenter right before s/he speaks – to help audience members joining the session late to easily understand which presentation is underway at a given time.


What do I do if a presenter does not show up?

If one of the Conference Organizers is attending the session, ask him/her if the presenter previously emailed to cancel. If not, after the session, let the conference chair know (in person or by email) that the presenter did not attend. Please also inform the conference staff at the registration desk, for our records.


What is my responsibility in relation to presenters’ media needs?

You are not expected to have any specific technology-related skills or abilities. Each presentation room will be equipped with an LCD projector and screen, and the conference staff will be available for tech help. Presenters will need to bring their flash drives to connect to the projector. If one of your presenters needs tech help when setting up before the session starts, please let the registration desk staff know.


If a presenter’s flash drive/media clip malfunctions, what should I do?

Encourage presenters to test their tech before the session starts. If it malfunctions during a presentation anyway, instruct the presenter to continue with the presentation as best s/he can. Also, alert the registration desk staff.


Should the Q & A occur after each presentation or at the end of the session?

At the end of the session! Please ask the audience to hold all questions until all panelists have presented unless it is a pressing clarification question. This provides a richer discussion time, and it prevents enthusiasm for discussing one presenter’s paper from causing other presenters to run out of time.

What is expected of me as a session chair during the Q&A session?

Given that all the presenters keep to time constraints, there will usually be 15-30 minutes at the end of each session for questions. As a chair, you will moderate the Q&A, which means you will call on audience members who have questions. You should also prepare a backup question or two about each presentation to ensure that all presenters are included and addressed in the Q&A. Sometimes the audience will be very excited about one presentation and ignore the others. It is appropriate for you to ask if there are questions for other presenters (and ask your own if there are not), even if there are remaining questions for the presentation that have already received questions. Further, if an audience member or panelist begins to dominate the Q&A, you should thank that person for their contributions and then redirect the conversation to ensure all are able to participate.


What do I do if the session time ends but the Q&A is still going strong?

Please be aware of the starting time for the next session. There is a scheduled 15-minute break in the program between sessions. Even if your session started late or there is great enthusiasm during the Q&A, you need to dismiss the session at its scheduled conclusion time. This helps clear out the room for the next set of panelists to set up and prevents attendees at your session from being late to the next session.

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