2018 AMA Global Marketing SIG Conference 

Santorini, Greece

May 21-23, 2018

"Global Marketing in Times of Uncertainty"

Conference Venue

Santorini is a popular place to visit and stay. It is located in the most southern part of the Cyclades group of Greek islands in the Aegean Sea, about 200km southeast of Greece’s mainland. Beyond the pretty whitewashed towns, blue-domed churches and world-famous sunsets, the island itself was the site of one of the largest volcanic eruptions in the world and what remains today is a submerged volcano and a caldera. Santorini is frequently regarded as one of the best destinations in the world with rich cultural history. It has an airport and great ferry connections with the mainland and other neighboring islands. 

Conference Highlights

Journal of International Marketing Special Issue – Editor-in-Chief Costas Katsikeas will invite the most promising papers submitted to the conference for publication in the Journal of International Marketing. Promising papers from the conference will be identified by the track chairs and journal editors. To be considered for publication in JIM, papers must subsequently be submitted to JIM and undergo a double-blind review process.

Doctoral Consortium – We invite doctoral students with a focus at the intersection of marketing and international business to participate. The Consortium will provide a unique opportunity for doctoral students to further develop their research ideas, to learn about the challenges of conducting international marketing research and building a successful academic career in this field, and to broaden their professional network.


Unique Cultural Experience – There is something truly magical about Santorini. Maybe it’s the dramatic landscape of jagged hills that plunge into the bright blue waters of the Aegean Sea. Maybe it’s the villages of whitewashed houses and churches, perched precariously on the edge of the island’s tall cliffs. Maybe it’s the cuisine, known to be one of the finest in Greece. Or maybe it’s the island’s history, which goes back as far as recorded history can go. The future of Greece continues to dominate global marketing as the country has been going through times of uncertainty.


Network with the World’s Leading International Marketing Scholars - The conference program will be designed to maximize professional development and networking opportunities. Several of the world’s leading thinkers in international marketing have confirmed their intentions to participate in the conference.

Conference Organizers

Goksel Yalcinkaya

Associate Professor of Marketing

Peter T. Paul College of Business and Economics

University of New Hampshire

Email: goksel.yalcinkaya@unh.edu


Magnus Hultman

Associate Professor of Marketing

Leeds University Business School

University of Leeds

Email: M.Hultman@leeds.ac.uk

Stavroula Spyropoulou

Professor of Marketing

Leeds University Business School

University of Leeds

Email: ss@lubs.leeds.ac.uk


Costas Katsikeas

Arnold Ziff Endowed Research Chaired Professor of Marketing & International Management

Leeds University Business School

University of Leeds

Email: buscsk@leeds.ac.uk

Doctoral Consortium Organizers

Kelly Hewett

Associate Professor of Marketing

Haslem College of Business

University of Tennessee

Email: khewett@utk.edu


Costas Leonidou

Professor of Marketing

Leeds University Business School

University of Leeds

Email: C.Leonidou@leeds.ac.uk

Annie Cui

Associate Professor of Marketing

College of Business and Economics

West Virginia University

Email: Annie.Cui@mail.wvu.edu

Peter Magnusson

Associate Professor of International Marketing

Bennett Fellow of International Business

University of Alabama

Email: pmagnusson@cba.ua.edu