AMA
GLOBAL 
MARKETING
SIG

Tuesday, May 22nd

 

08:00-09:30 Session 1A: Global Entrepreneurship

Session Chair: Peter Naudé

Location: Room A

 

How and When does Entrepreneurial Knowledge Impact New Venture Performance?

Francis Donbesuur and Ghasem Zaefarian

 

Is R&D Good for New Venture Survival? A Double-edged View of Financial Resource and Industry Knowledge

Xu Wang

 

Understanding Sources of Competitive Advantage on Global Freelancing Platforms: The Case of Design Professionals

Ekaterina Nemkova and Pelin Demirel

 

Does Institutional Support Cultivate Firm’s Entrepreneurial Orientation In Emerging Economies?

Zhenxin Xiao, Xiaoyun Chen, Maggie Dong, Shanxing Gao and Kevin Zhou

 

From Fragile to Agile - Agile Marketing as a Key Driver of Entrepreneurial Internationalization

Birgit Hagen and Antonella Zucchella

 

 

08:00-09:30 Session 1B: Market Entry and Internationalization I

Session Chair: Pejvak Oghazi

Location: Room B

 

Unpredictability and Market Entry Performance: The Mediating Effects of Improvisation and Business Network Commitment   

Mikael Hilmersson, Martin Johanson, Heléne Lundberg and Stelios Papaioannou

 

The Effect of Managerial Self-interest on a Foreign Exit Decision: The Role of Trust and Local Embeddedness   

Qun Tan, Carlos Sousa, and Wei Jiang

 

Global Sourcing Decision-making Process: Antecedents and Outcomes of Decision Speed

Kevin D. Clark and Barbara Francioni

 

How Does Market Knowledge Drive Mode of Foreign Subsidiary Establishment at Market Entry and Post Entry?

Anders Pehrsson

 

The Effect of Managerial Mindset on Internationalization Decisions: An Experimental Investigation   

Christina, Magnus Hultman, and Aristeidis TheotokisPapadopoulou

 

 

08:00-09:30 Session 1C: Global Consumer Research I

Session Chair: Yeyi Liu

Location: Room C

 

Crowdfunding and the Redefinition of Consumer Power: a Global Perspective   

Damien Chaney

 

A Cross-Cultural Study on Counterfeit Luxury Consumption: Does Acculturation Play a Role?

Linda Shi, Annie Cui, and Ling Jiang

 

Prisoners of Our Own Experiences: Emigrants’ Reconciliation of Domestic Product Offering During Homecoming Honeymoons

Anton Fenik and Helena Allman

 

Individuals' Perceptions of Non-profit Organizations: A Three Country Evaluation of Non-profit Brand Image

Nina Michaelidou, Milena Micevski, and Selma Kadic-Maglajlic

 

Red or Blue? The Impact of Power on Consumers’ Color Preference From the Perspective of Culture Orientation

Yeyi Liu, Hongyan Jiang, and Bangshun Liu

 

 

09:30-10:00 Tea and Coffe Break

 

 

10:00-11:15 Plenary session I

Session Chair: Dave Stewart

 

Presentations by:      Michael Ahearne

                                     Rajesh Chandy

                                     Costas Katsikeas

                                     V Kumar

 

11:15-11:30 Tea and coffee break

 

 

11:30-12:45 Session 2A: Global Innovation I

Session Chair: Nicole Hartley

Location: Room A

 

Does Global Perspective Lead to Sustainable Innovation? Empirical Evidence from International Firms

Goksel Yalcinkaya, Shuili Du, and Ludwig Bstieler

 

Investigating the impact of New Product Introduction  NPI  Process Characteristics on Firm Performance: Case of Global Pharmaceutical Industry

Amalesh Sharma, Alok Saboo, and V Kumar

 

Disruptive Innovation: Theory, Evidence, and Implications for Global Competition

Peter Yannopoulos

 

Balancing Marketing and New Product Development Capabilities to Export Performance: Direct and Moderating Effects

Ana Lisboa and Dionysis Skarmeas

 

11:30-12:45 Session 2B: Global Relationship Management

Session Chair: Bodo Schlegelmilch

Location: Room B

 

Forty Years of Research on Exporter-importer Relationships: A Review

Bilge Aykol and Leonidas Leonidou

 

When does Cross-Border Customer Engagement in Design Stage Drive Supplier Performance? A Motivation-Opportunity-Ability Framework

Zhaleh Najafi Tavani, Ghasem Zaefarian, Sahar Mousavi and Peter Naudé

 

Trust, Distrust, and Performance of International Strategic Alliances in Times of Uncertainty

Giuseppe Musarra, Matthew Robson, and Constantine Katsikeas

 

SMEs’ Export Channel Choice: Predictions from Real Options Theory

Edith Ipsmiller, Keith D. Brouthers, and Desislava Dikova

 

11:30-12:45 Session 2C: Cross-border and Regional Branding-State of Play and Future Directions

Session Chair: Christos Pitelis

Location: Room C

 

Cross-border Global Brand Management-an integrated perspective

Christos Pitelis and Eleni E. N. Piteli

​

Inter-national Branding Strategy and its Effect on Brand Performance: A Comparison Between the USA and China

Sharifah Faridah Syed Alwi, Andreas Georgiadis, Christos Pitelis, and Lia Zarantonello

 

The Effect of Ethical Branding on Brand Performance: An international Comparison between USA and China

Sharifah Faridah Syed Alwi, Andreas Georgiadis, Christos Pitelis, and Lia Zarantonello

 

The role of stakeholders in managing place brand in crisis: Stavanger region case study

Julia Mykhailiuk

 

 

12:45-14:00 Lunch and (Poster) Interactive Session I

 

Emerging Market SME Export Performance

Constanza Bianchi

 

RETAILARCH: A Multiple-Item Scale for Measuring Consumer Perceptions of International Retail Architecture

Mohammad Foroudi, Pantea Foroudi, Suraksha Gupta and Michael Czinkota

 

Customer Value Perceptions towards Novel Products in a Developed and an Emerging Market

Toula Perrea, Pol Chryssochou, and Athanasios Krystallis

 

The Effects of Sleepiness on Variety-Seeking Behavior

Zhongqiang Tak Huang, Yitian Sky Liang, Charles B. Weinberg and Gerald J. Gorn

 

Do Big Data Affect International Business Strategy and Performance

Itzhak Gnizy

 

Consumer Personality Traits and iPhone consumption in China

Steven D'Alessandro, Gong Sun, Jie Li, Lester Johnson, Leanne Carter and Zhiming Cheng

 

Dynamic Capabilities in Turkish Export Ventures

Merve Turgut, Constantine Katsikeas, Bulent Menguc and Stavroula Spyropoulou

 

Firm Status, Collaboration Network, and Innovation: Behind the Rise Of Chinese High-Speed Train Sector (1993-2014)

Justin Tan

 

Information Processing Capacity and Market Agility

Nick Hajli and Farid Shirazi

 

An Application of Fuzzy Cognitive Maps to Explore Educational Policy Marketing

 

Mowshine McChamp and Cheng-Hua Wang

 

An Empirical Study about the Influence of Country Personality and Product Involvement on Consumer’s Purchase and Visit Intentions

Ana Sousa, Helena Nobre, and Minoo Farhangmehr

 

 

14:00-15:30 Session 3A: Global Marketing Strategy I

Session Chair: Aviv Shoham

Location: Room A

 

TV Series Adaptations and Their Repercussions on Consumers: A Qualitative Analysis   

Bilge Aykol, İlayda İpek, and Nilay Bıçakcıoğlu

 

Chief Marketing Officer Presence and Strategic Alliance Success

Hang Nguyen and Hui Feng

 

Chutzpah-driven Export Marketing: Effects on Export Responsiveness and Performance   

Kalanit Efrat, Yoel Asseraf, and Anne Souchon

 

Export Marketing Adaptation and Export Performance: An Intra-Firm Analysis   

João S. Oliveira, John W. Cadogan, and Anssi Tarkiainen

 

How Outside-in and Inside-out Positional Advantages Impact Strategic International Performance?   

Yoel Asseraf and Aviv Shoham

 
 

14:00-15:30 Session 3B: Global Consumer Research II

Session Chair: Adamantios Diamantopoulos

Location: Room B

 

Is it Really Better to Take Two? Effects of Dual Language Labelling in a National and Cross-Cultural Setting   

Sabrina Heix and Hartmut Holzmueller

 

The Role Of Consumer Nationality And Product Country-Of-Origin For Brand Choice In Countries Of Low Product Ethnicity   

Katharina Zeugner-Roth, Claudiu Dimofte, and Fabian Bartsch

 

Building Brand Credibility in  Post-  Globalizing Markets: The Role of Perceived Brand Globalness and Cultural Symbolism   

Timo Mandler, Fabian Bartsch, and Choong Min Han

 

The Global/Local Product Attribute: Decomposing and Predicting Attribute Weight and Preference in Developed and Emerging Markets  

Christina Sichtmann, Vasileios Davvetas, and Adamantios Diamantopoulos

 

The Effect of eWoM Characteristics on Consumers’ Purchase Intentions: The Moderating Role of Culture   

Sabrina Hegner and Bart Horstman

 

14:00-15:30 Session 3C: Global Sales and Account Management

Session Chair: Nicholas Paparoidamis

Location: Room C

 

Global Account Management: Dynamic Capabilities, Strategies, and Business Environments

Linda Shi

 

Key Account Managers’ Competencies: Evidence from an Arab Context

Fawaz Baddar Alhussan,  Faten Baddar Alhusan, Amarachi Amaugo and Lulu Alhesan

 

Role Stressors, Does It Really Affect Sales Performance?

Nicholas Paparoidamis and Fawaz Baddar Alhussan

 

Adopting M-commerce in Developing Countries: The Influences of Consumer Innovativeness on Perceived Risk, Cost, Ubiquity, Value, and Usage

Abdul Ashraf, Narongsak Thongpapanl, Ali Anwar and Carman Cullen

 

Effects of Customer E-Commerce Transitions on Short- and Long-Term Channel Performance 

Brett Josephson, Ju-Yeon Lee, Shrihari Sridhar and Robert Palmatier

 

 

Free afternoon

 

 

Wednesday, May 23rd

 

08:00-09:30 Session 4A: Global Ethics, Sustainability, and Corporate Responsibility

Session Chair: Matthew Robson

Location: Room A

 

International Venturing, Green Institutional Entrepreneurship, and Moderating Role of SOEs versus Non-SOE s: Empirical Evidence from a Transitional Economy

Chengli Shu, Jinxin Liu, and Per Davidsson

 

Sustainability Strategy: Examination of its Antecedents, Consequences, and Contingency

Arinze Christian Nwoba, Nathaniel Boso, and Matthew Robson

 

Corporate Boards Must Act as Ethical Gatekeepers If They Are to Serve their Fiduciary Duties

Theodore Peridis and David Weitzner

 

Responsible Entrepreneurship: Multilevel Determinants of CSR Engagement in SMEs   

Cezara Nicoara and Vita Kadile

 

Exploring Green Business Strategies within Exporting Context: Drivers, Processes, and Consequences

Nilay Bıçakcıoğlu

 

08:00-09:30 Session 4B: Cross-cultural Consumer Behavior

Session Chair: Katharina Zeugner-Roth

Location: Room B

 

Antecedents and Outcomes of Consumer Country-of-Origin Perceptions: A Meta-analysis  

Leonidas Leonidou, Saeed Samiee, Bilge Aykol and Nikolaos Korfiatis

 

Consumer Xenocentrism: Its Personality Trait Antecedents and the Role of Consumer Disidentification and Public versus Private Consumption

Yi Peng and Hyeyoon Jung

 

Consumption as a Mechanism to Compensate the Perceived Loss of Psychological Ownership of self: a cross-cultural study of women in relationships   

Ranjitha G P and Anandakuttan B Unnithan

 

Consumer Authenticity Seeking: Conceptualization, Measurement, Antecedents, and Consequences   

Fabian Bartsch and Katharina Zeugner-Roth

 

The Role Of Cultural Intelligence in Intercultural Service Encounters: A Cross-Cultural Examination 

Nicholas Paparoidamis and Thi Thanh Huong - Jenny Tran

 

 

08:00-09:30 Session 4C: Global Marketing Strategy II

Session Chair: Ayşegül Özsomer

Location Room C

 

The Relationship Between Multimarket Contact and MNCs Performance – The Moderating Effects of Global Integration and Local Responsiveness

Yu-Ching Chiao, Chun-Chien Lin, and Ting-Wei Lu

  

Does Crowd Wisdom Bring Wealth? The Impact of Crowdsourcing on Shareholder Value

Zixia Cao and Hui Feng

   

The Role of Market Orientation and Market Learning in Managing a Prolonged Economic Crisis   

Ayşegül Özsomer and Markos Tsogas

 

Chief Marketing Officers And Firm Performance: A Multinational Perspective On The Value Relevance Of The Chief Marketer   

Atanas Nik Nikolov, Mihail Miletkov, and Plamen Peev

 

Global Marketing Strategies In Task Environments: Conditions For Success And Failure   

Simos Chari and George Balabanis

 

09:30-10:00 Tea and Coffee break

 

 

10:00-11:15 Plenary Session II

Session Chair: Jan Heide

Location: Room A

 

Presentations by:      David Griffith
                                     Satish Jayachandran
                                     Neil Morgan
                                     Gerard Tellis

 

11:15-11:30 Tea and Coffee break

 

 

11:30-12:45 Session 5A: Global Brand Management and Marketing Communications I

Session Chair: Michael Houston

Location: Room A

 

Enhancing Consumer Attitude Toward Culturally Mixed Symbolic Products from Global Brands in Emerging Markets: The Role of Cultural Respect   

Xiaoling Guo, Martin Heinberg, and Shaoming Zou

 

A Comparison of Five Theoretical Explanations of Favouritism Towards Foreign or Domestic Brands

George Balabanis, Anastasia Stathopoulou, and Jiayu Qiao

  

Determining Effective Communication Strategies for Service Offshoring Decisions   

Tony Lu, Gary Gregory, and Liem Ngo

 

Cross Cultural Differences In Hotel Attribute Appraisals: A Supra-National Approach

Rodoula Tsiotsou

 

11:30-12:45 Session 5B: Export and Import Management

Session Chair: Paul Harrison

Location: Room B

 

The Influence of Ambidexterity on Firm Performance Based on International Small and Medium-Sized Enterprises

Lixun Su, Annie Cui, Saeed Samiee and Shaoming Zou

  

A New Approach to the Relationship Between the Importer-Tailored Export Marketing Mix and Exporter Performance

Claude Obadia, Raluca Mogos Descotes, Irena Vida and Dora Trikki

   

Export Activity, R&D investment and Foreign Ownership: Does it Matter for Productivity? 

Carlos M. P. Sousa, Emanuel Gomes and Ji Yan

 

Predictors and Effects of Importer-perceived Relationship Value   

Dionysis Skarmeas, Paraskevas Argouslidis, Flora Kokkinaki and Athina Zeriti

 
 

11:30-12:45 Session 5C: Global Innovation II

Session Chair: Narongsak Thongpapanl

Location: Room C

 

Social Innovation: Integrating Product and User Innovation   

Jonathan Linton and Konstantin Fursov

 

Geographic Dispersion and Co-location in Global R&D Portfolios: Consequences for Firm Performance

Mario Kafouros, Eva Mavroudi, and Chengqi Wang

 

Political Instability and Innovation of African Firms

Sorin Krammer

 

Vendor Certification and Innovation in Global Outsourcing: A Boon or Bane for Growth? A Moderated Mediation Effect of International Clients   

Shanthi Gopalakrishnan and Haisu Zhang

 

12:45-14:00 Lunch and Poster (Interactive) Session II

 

Governance Choice, Specific Assets, and Business Culture Similarity: Evidence from an Emerging Economy

Umar Burki    

 

Evaluating Modules from a Learning and Developmental Imperative in the Context of Management Education – A metric of ability or a measure of contentment?

Alvina Gillani and Smirti Kutaula     

 

Down the Street or Across the Seas: The Influence of Proximity and Ethical Engagement on the British and Indian Fair Trade Consumption

Alvina Gillani and Smirti Kutaula     

 

Online Behavioral Advertising Acceptance/Avoidance

Daina Nicolaou and Thomas Soutzis

 

Resilience in Global Supply Chains: Inter-organisational and Cultural Perspectives

Jacqueline Jing You   

 

Conceptual Development and Measurement Approaches to International Targeting Strategies

Marina Kyriakou and Markos Tsogas           

 

Cell Phone Anxiety and Nationalistic Bias

Peter Magnusson, Stacey Robinson, and June Cotte

 

Making internalization a General Theory of the Multinational Firm: Toward an Asymmetric Power –Resource Value–Transaction Cost ART Framework Xin Li Controlling and Breaking Boundaries: Understanding Actor Agency During Supply Chain Entry V.G.Gamithri Gayana Karunasena and Daniel D. Prior

 

Bargaining Power and Value Capture of Emerging Economy Exporters

Hanh Pham and Bent Petersen          

 

Luxury Counterfeiting Resistance: A Preliminary Investigation

Siham Mourad and Pierre Valette-Florence  

 

The Role of Trust Beliefs in Shaping m-commerce Usage Intention: The “Good” vs. the “Efficient and Ethical” m-retailer

Luciano Lapa, Abdul Ashraf, and Narongsak Thongpapanl 

 

Agile Marketing Process Drives Value Proposition Validation in International Markets: A Qualitative Analysis

Ieva Puke

 

14:00-15:15 Session 6A: Market Entry and Internationalization II

Session Chair: Leonidas Leonidou

Location: Room A

 

A Meta-Analytic Review Investigating the Significance of Transaction Cost Economics in International Marketing   

Su Jin Yeon and Young Wook Song

 

Ties that Bind or Ties that Blind? Networking of Small- and Medium-Sized Family for and During Internationalization    

Tanja Leppäaho, Sarah Jack, Pia Arenius and Eriikka Paavilainen-Mäntymäki

 

Making internalization a General Theory of the Multinational  Firm: Toward an Asymmetric Power–Resource Value–Transaction Cost ART Framework   

Xin Li

 

Controlling and Breaking Boundaries: Understanding Actor Agency during Supply Chain Entry   

V.G.Gamithri Gayana Karunasena and Daniel D. Prior

 

14:00-15:15 Session 6B: Global Brand Management and Marketing Communications II

Session Chair: Peter Gabrielsson

Location: Room B

​

Decision-making Logic and Brand Orientation of Young Internationalizing Firms: The Performance Consequences   

Samuel Yaw Kusi and Peter Gabrielsson

 

Brand Equity Formation: The Cultural Differences and Moderating Role of Perceived Brand Origin   

Eunjoo Cho and Jiyoung Hwang

 

Should Emerging Firms Say it Loud? The Effect of Foreign Acquisitions on the Perceived Value of Acquired Local Brands   

Anh Nguyen Hoang Minh and Lailani Alcantara

 

A Cross-cultural Examination of Eco-innovation Adoption using Choice-based Conjoint Analysis: The Case of the “Green” Car Market

Charalampos Saridakis

 

14:00-15:15 Session 6C: Global Marketing Research, Big Data, and Analytics

Session Chair: Kay Peters

Location: Room C

​

Off-line Customer Flow Forecast through Deep Neural Networks   

Xiaofeng Zhang, Xiaoyun Chen and Maggie Dong

 

Determinants and Consequences of International Launch Time Window: The Roles of Advertising and Word of Mouth

Reo Song

  

Web-sourced Competitive Intelligence and Embeddedness Impacting Customer Satisfaction: Evidence from Exporters vs. Non-Exporters  

Kalanit Efrat, Amiram Markovich, Daphne Raban and Andreas Wald

 

Elicitation of salient brand emotions in Western and Asian markets: The role of elicitation context

Alexander Jakubanecs, Magne Supphellen, Alexander Fedorikhin, Hege Mathea Haugen, and Njål Sivertstøl

   
 

15:15-15:30 Tea and coffee break

 

 

15:30-16:45 Meet the Editors Session

Session Chair: Dave Stewart

 

 

Panelist:           Michael Ahearne (International Journal of Research in Marketing)
                          Doug Hughes (Journal of Personal Selling and Sales Management)

                          Satish Jayachandran (Journal of Marketing Research)
                          Costas Katsikeas (Journal of International Marketing and Journal of International Business Studies)

                          V Kumar (Journal of Marketing)

                          Neil Morgan (Journal of the Academy of Marketing Science)
                          Dave Stewart (Journal of Public Policy Marketing)

 

 

19:30-late Conference dinner at Santo Wines