AMA Global Marketing SIG
"Global Marketing in an Era of Change"
At the dawn of new relations between the US and Cuba, the AMA Global Marketing SIG is proud to invite you to a special international marketing conference in Havana, Cuba.
Consistent with the conference setting, the theme of the conference focuses on how ongoing and significant changes in the institutional environment are affecting global marketing activities.
We invite papers on all aspects of international marketing and international business, including global marketing strategy, global customer relationship management, cross-cultural consumer behavior, global supply chains, emerging and frontiers markets, as well as other topics that have global marketing implications.