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TRACKS & TRACK CHAIRS

International Relationship Marketing and Channel Management

 

Cross-cultural Consumer Behavior

 

Global Marketing Research, Big Data, and Analytics

 

Global Brand Management

 

Global Marketing Communications

 

Export and Import Management

 

Global Supply Chain

 

Global Sales Management

 

Global Ethics, Sustainability, and Corporate Social Responsibility

 

Firm Internationalization, Market Entry, and Market Exit

 

Global Innovation and New Product Development

 

Global Marketing Strategy

 

Global Consumer Research

 

Global Entrepreneurship

 

Global Retailing, Services, and E-Commerce

International Marketing Education

 

Special sessions