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International Relationship Marketing and Channel Management


Cross-cultural Consumer Behavior


Global Marketing Research, Big Data, and Analytics


Global Brand Management


Global Marketing Communications


Export and Import Management


Global Supply Chain


Global Sales Management


Global Ethics, Sustainability, and Corporate Social Responsibility


Firm Internationalization, Market Entry, and Market Exit


Global Innovation and New Product Development


Global Marketing Strategy


Global Consumer Research

Global Entrepreneurship


Global Retailing, Services, and E-Commerce

International Marketing Education


Special sessions

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