AMA
GLOBAL 
MARKETING
SIG

Conference Program

 

 

Monday 20th May 

 

19:00   Opening Reception for the Main Conference - Four Seasons Hotel: La Mansión

 

Tuesday 21st May

 

​

08:00-09:30 Session 1A Strategic Issues in Global Marketing

Session Chair: Dayananda Palihawadana

Location: Sala Felix

 

​Modeling the Diffusion of Mwallets for Developed and Emerging Markets: Marketing Potential and Strategic Implications

V. Kumar, Nandini Nim and Amit Agarwal

 ​

Export Product Development Exploitation and Exploration and Performance: Linear, Moderated, Complementary and Non-Linear Effects

Ana Lisboa, Dionysis Skarmeas and Stavros Drakopoulos

 

​Role of Cultural Value in the Effect of Cultural Distance

Hyeyoon Jung, Peter Magnusson and Yi Peng

 

Successful and Failed Market Entries – Experiential Learning and Market Decision Logics

Martin Johanson, Luis Oliveira, Heléne Lundberg and Stylianos Papaiouannou 

 

Antecedents and Consequences of Ethically-based Export Marketing Strategy: The Moderating Roles of Foreign Market Competitive Intensity and Regulatory Framework

Aditi Rana, Leonidas C. Leonidou, Dayananda Palihawadana and Constantinos N. Leonidou

 

 

08:00-09:30 Session 1B: Global Marketing Communications

Session Chair: Pejvak Oghazi

Location: Sala Blas 

 

Promoting Sports Team Brands to International Fans Through Virtual Communities: Evidence from an Emerging Economy Market

Norman Peng, Annie Chen and Kuang-Peng Hung

 

Change in Mind, Change of Heart: A Cognitive Appraisal Theory Perspective on Brand Origin Misperceptions

Timo Mandler, Fabian Bartsch and Mira Börke 

 

Connecting Culture to eWOM: Homophily Mediates Collectivism’s Effect on Online Word-of-Mouth

Todd Pezzuti and James Leonhardt

 

Delineating User Generated Content to Profile Travelers: A Cross-National Approach

Rodoula Tsiotsou and Eleni Mavragani

 

Does Engagement with the Brand lead to Loyalty? The Mediating role of Brand Community

Mark Mills, Magnus Hultman and Aristeidis Theotokis

 

 

08:00-09:30 Session 1C Global Supply Chain

Session Chair: Attila Yaprak

Location: Sala Piero 

 

Leasing, Modularity and the Circular Economy

Atalay Atasu, Vishal Agrawal and Sezer Ulku 

 

Do Local Supplier Transaction Specific Investments Encourage International Buyer Opportunism? An

Empirical Analysis of Cross-border Outsourcing Relationships

Lei Wang and Chun Zhang

 

Accurate Response in Agricultural Supply Chains

Prithveesha Govinda Bhaskara, Cerag Pince and Enver Yucesan

 

Supply Chain Responsiveness and International Supply Chain Performance: The Role of Strategic Orientations and Strategic Collaboration

Shahin Assadinia, Ismail Gölgeci, Vita Kadile and David M Gligor

 

Internationalization of a Digital Service Provider: The Role of Digital Artifacts

Arto Ojala, Sara Fraccastoro and Mika Gabrielsson

 

 

09:30-9.45 Tea and Coffee Break - Foyer

 

 

09:45-11:15 Session 2: Plenary Session I: Developments in Global Marketing Session

Chair: Satish Jayachandran

Location: Sala Felix

 

Presenters:

Gerard J. Tellis, University of Southern California

Sandy Jap, Emory University

V. Kumar, Georgia State University

Mark Peterson, University of Wyoming

 

 

11:15-11:30 Tea and Coffee Break - Foyer

 

 

11:30-13:00 Session 3A Cross-cultural Consumer Behavior 

Session Chair: Athina Zeriti

 

Understanding the Chinese Consumers Through Cirque du Soleil’s Show in Macau: The Case of Zaia

Joseph Sy-Changco and Yizhou Yuan

 

Nudging Cookies

Loris Rubini and Deniz Ozabaci

 

Building Social Relationships and Sense of Community through Collaborative Consumption Engagement

Agnieszka Malecka, Maciej Mitrega and Gregor Pfajfar

 

When Friends Become Strangers: How Culture and Source Affect Consumers’ Reactions to Incentivized Reviews

Dionysius Ang, Maximilian H. E. E. Gerrath and Yeyi Liu

 

Cross-cultural Differences in the Value Attached to Luxury Products: Evidence from Eight Countries

Thao Nguyen and George Balabanis

 

 

11:30-13:00 Session 3B Global Marketing Strategy I

Session Chair: Seigyoung Auh

Location: Sala Blas 

 

Developing Dynamic Capabilities for Export Venture Growth: A Study of Turkish Export Manufacturing SMEs

Merve Turgut, Constantine Katsikeas, Bulent Menguc and Stavroula Spyropoulou

 

Achieving Export Competitive Advantage: Can Global Orientation and Export Product Adaptation be Reconciled?

Eleni Tsougkou, John W. Cadogan, Ian R. Hodgkinson, João S. Oliveira, Asmat Nizam Abdul-Talib, Vicky M. Story, Nathaniel Boso, Stella Despoudi and Eleni Lioliou

 

Global Expansion Strategies for Multinationals from Emerging Markets

Jagdish Sheth and Can Uslay

 

The Mediating Effect of Construal Level Mindset on International Marketing Strategy Decisions

Christina Papadopoulou, Magnus Hultman and Aristeidis Theotokis

 

A Differential Analysis of International Financial Dependence, Exports and Share of Foreign Equity on Firm Performance During Crisis vs High Growth Periods

Aysegul Özsomer and Ali Çakal

 

 

11:30-13:00 Session 3C Firm Internationalization, Services, and E-commerce

Session Chair: Guillermo D’Andrea

Location: Sala Piero 

 

Influence Of Service Sensitivity and Country of Origin on Consequences of Offshore Service Sentiment

Shawn Thelen, Gary Gregory and Tony Lu

 

Critical Roles of Perceived Values and Motivations in M-Commerce Usage Across International Markets

Abdul Ashraf, Narongsak Thongpapanl, Ali Anwar and Luciano Lapa

 

Internationalization Strategy in Different Historical Contexts: Critical Junctures and Path Dependency

Tanja Leppäaho and Eriikka Paavilainen-Mäntymäki

 

Reciprocal Use of Real Options as a Mode of Entry

Bent Petersen, Christian Geisler Asmussen and Mikael Hilmersson

​

How Global Identity Impact Global Digital Brands: The Case of Indonesia

Katerina Makri, Karolos-Konstantinos Papadas and Bodo Schlegelmilch

​

 

13:00 Free afternoon to explore Buenos Aires

 

 

Wednesday 22nd May

 

 

08:00-09:30 Session 4A  Global Innovation and New Product Development

Session Chair: Terrence Brown

Location: Sala Felix

 

Genetic Distance As A Proxy For Cultural Distance: An Empirical Investigation Of Its Impact On Cross- Country Innovation Launches In The Packaged Food Industry

Verdiana Giannetti and Gaia Rubera

 

The Impact of Disruption on Firm Innovation and Performance

Oluwaseun Olabode, Nathaniel Boso, Constantinos N. Leonidou and Magnus Hultman

 

Knowledge Transfer Complexities between Headquarters and Subsidiaries of Multinational Corporations in Emerging Markets: A Resource-Advantage Theory Perspective

Aniruddha Pangarkar

 

Innovation Failure and Patents Application: Does it Matter for Attracting Foreign R&D Funds?

Yu Li and Karena Yan

 

Synthesizing International Entrepreneurial Branding Research: Thematic Analysis and Ontological Perspective

Samuel Kusi, Peter Gabrielsson and Leonidas C. Leonidou

 

 

08:00-09:30 Session 4B  Global Consumer Research Session

Chair: Flora Kokkinaki

Location: Sala Blas 

 

When Anti-Globalization Stance and Global Brand Preference Coexist: The Curious Case of Conservative- Leaning U.S. Consumers

Claudiu Dimofte

 

The “Indie” Premium: How Independent Firms Create Product Value Across Cultures

Alessandro Biraglia and Vasileios Davvetas

 

Cross-Cultural Experimental Research in International Marketing – An Avenue to Overcome the Etic-Emic Dilemma?

Hartmut Holzmueller, Sabrina Heix and Itzhak Gnizy

 

Learning Consumer Preferences from Text Data

Chris Glynn and Goksel Yalcinkaya

 

We’re Not So Different: Collectivism Increases Perceived Homophily and Seeking User-Generated Content in Social Media

James Leonhardt, Todd Pezzuti and Jae-Eun Namkoong

 

 

08:00-09:30 Session 4C Learning in the Global Classroom: Differentiating the Business Education Offer of a Global Business School

Session Chair: Robert Duke

Location: Sala Piero

 

Internationalisation At Home’: How European Business and Marketing Programmes Can Leverage In-School Opportunities to Develop the Critical Global Citizens Demanded by International Business Corporations

Tony Aldred

 

Resilience in the Global Classroom

Caterina Presi

 

Teaching Marketing Consultancy in a Global Classroom

Sally Chan

 

Uniting Nations Through Technology: Using Blended Learning in an International, Postgraduate Marketing Course

Tony Byng and Angela Carroll

 

 

09:30-10:00 Tea and Coffee Break / Interactive Poster Session - Foyer/Sala Blass

​

 

The Power of Zhongyong on Religiosity, Church Identification, and Hedonic and Utilitarian Consumption

Jianfeng Li, Hongping Liu and Shengliang Deng

 

Cross-National Comparison of Purchasing Behavior of Organic Foods: An Empirical Study

Md. Tareq Ibn Hossain, Muhammad Mohiuddin and Zhan Su

 

What’s in the News?” How Information in the News Concerning One Product Transfers in Terms of Country- of-Origin Effects to Consumers’ Perceptions of a Different Product

Rania W. Semaan and Stephen Gould

 

Singular Districts as a Diversification Strategy for Urban Tourism. Global Brands v / s Local brands. The case of Italia Distric (Chile) and Las Letras Distric (Madrid)

Stefania Pareti, Blanca García Henche and Erica Salvaj

 

Influence of Personal Aspects In The Country Of Origin Effect: Impacts of Consumer Generation And Extended Self On Purchase Intention

Sergio Garrido Moraes and Vivian Strehlau

 

Perceived Quality of Traceability Information and its Effect on Purchase Intention Towards Organic Food

Xiang Wu, Jie Xiong, Jie Yan and Han Wu

​

How Can Blockchain Technology Affect Consumer-Brand Relationships in Global Markets?

Achilleas Boukis, George Christodoulides and Nikoletta Siamagka

​

 

10:00-11:15 Session 5: Plenary Panel Discussion: Perspectives and Directions in Global Marketing

Session Chair: Costas Katsikeas

Location: Sala Felix

 

Panelists:

Jan-Benedict Steenkamp, University of North Carolina

Kelly Hewett, University of Tennessee

Valarie Zeithaml, University of North Carolina

Saeed Samiee, University of Tulsa

 

 

11:15-11:30 Tea and Coffee Break - Foyer

 

 

11.30-13:00 Session 6A: International Relationship Marketing and Channel Management

Session Chair: Anastasia Stathopoulou

Location: Sala Felix

 

A Closer Look at the Relationship between Brand Equity and Export Success in Experienced Exporters

Aysegul Özsomer and Ceren Sahin

 

Stressors and Opportunism: When and How Monitoring Matters in Intra and Inter Firm Relationships?

Ghasem Zaefarian, Zhaleh Najafi Tavani, Matthew Robson, Costas Katsikeas and Tomas Hult

 

The Future of B2B Marketing: Blockchains, Smart Contracts, and Cryptocurrencies

Mieszko Mazur

 

A Cross-Cultural Examination of the Role of Perceived Privacy on Benefits Derived From Loyalty Programs

Anastasia Stathopoulou and George Balabanis

 

Managing Risk Through Developing the Ethical Business Climate

Fauzia Jabeen and Sherine Farouk

 

 

11:30-13:00 Session 6B Global Marketing Strategy II

Session Chair: Katharina Zeugner-Roth

Location: Sala Blas

 

B2B Buying Behavior Frameworks for Emerging Markets

Brandon Gustafson, Atanas Nik Nikolov, Joy Jiang and Janell Townsend

 

Institutions and Small Local Firms’ Marketing Strategies in Sub-Saharan Africa

Adesegun Oyedele and Fuat Firat

 

The Firm Value and Marketing Intensity Decisions in Conditions of Financial Constraint: A Comparative study of the Unit States and Latin America

Walter Palomino, Juan Timana and Julio Cerviño

 

The Role of COO in Advertising: A Developed World Perspective

Katharina Zeugner-Roth and Fabian Bartsch

 

Impact of Trade Protectionism on Firm’s Brand Strategy: Evidence from an Emerging Economy

Vera Rebiazina, Olga Kusraeva and Alexander Krasnikov

 

 

11:30-13:00 Session 6C Global Ethics, Sustainability, and Corporate Social Responsibility

Session Chair: Paris Argouslidis

Location: Sala Piero

 

Relative Generosity: Factors Altering the Effectiveness of Cause Sponsorships

Abdullah Almashayekhi, Ruby Lee, Colleen Harmeling and Rachel Hochstein

 

Bridging the Disciplinary Gap between Natural and Economic Ecosystems for Sustainability in Fisheries Management

Attila Pohlmann

 

The Effects of Corporate Social Responsibility and Corporate Culture on Securing Frontline Service Employee Support during a Product-Harm Crisis

Aniruddha Pangarkar

 

The Differential Effects of Performance Aspirations on CSR Engagement: A Cross-Cultural Investigation

Charalampos Saridakis and Sofia Angelidou

 

Consumer Responses to Eco-Innovations: The Interactive Roles of Ecological Country-of-Manufacture, Eco- Friendly Attributes, and Need for Cognition

Nicholas G. Paparoidamis and Thi Thanh Huong - Jenny Tran

 

 

13:00-14:00 Lunch and Interactive Session

All posters from the interactive session on display during lunch - Foyer/Sala Blass

 

 

14:00-15:15 Session 7: Plenary  Session II: Publishing in Scholarly Academic Journals: Some Guideposts

Session Chair: David Stewart

Location: Sala Felix

 

Panelists:

Satish Jayachandran, University of South Carolina

Jan-Benedict Steenkamp, University of North Carolina

Jan Heide, University of Wisconsin

Kelly Hewett, University of Tennessee

Saeed Samiee, University of Tulsa

Costas Katsikeas, University of Leeds

Douglas Hughes, Michigan State University

Mark Peterson, University of Wyoming

 

 

15:15-15:30 Tea and Coffee Break - Foyer

 

 

15:30-17:00 Session 8A  Global Brand Management

Session Chair: Brett Josephson

Location: Sala Felix

 

Corporate Philanthropy and Perceptions of Brand Morality

Roumpini Tsakona, John Cadogan, Paul Hughes and Laura Marie Schons

 

Cultural Influence on Brand Personality Preferences: Individualists Prefer Sophisticated and Competent Brands while Collectivists Prefer Sincere Brands

Aulona Ulqinaku and Verdiana Giannetti

 

Determinants of Participation and Outcomes in a Cause Marketing Event: A Laddering Approach

Poh-Lin Yeoh

 

Employees as Brand Ambassadors: The Role of Employees in Turning the Country-of-Origin-Image (COI) into a Country-Specific Advantage (COI-CSA)

Mariana Suter, Alison Glaister and Felipe Borini

 

Internal Branding in the International Firm and Performance Implications

Katharina Maria Hofer

 

 

15:30-17:00 Session 8B  Global Entrepreneurship

Session Chair: Martin Johansson

Location: Sala Blas

 

Digital Entrepreneurial Marketing of Internationalizing SMEs: Case Evidence from the Health Sector

Man Yang and Peter Gabrielsson

 

How Does Entrepreneurial Orientation Matter in Exporting? The Mediating Role of Product Development Capabilities in the Linkage Between Entrepreneurial Orientation and Export Performance

Min Li, Xinming He, Carlos M.P. Sousa and Keith Brouthers

 

Knowledge Acquisition, Speed of Capability Development and Speed of SME Internationalization

Mikael Hilmersson and Martin Johanson

 

International Entrepreneurial Opportunity Recognition: The Influencing Role of Dynamic Capability

Linda Shi and Wade Danis

 

Export Venture Sustainability Strategies: An Examination of its Knowledge-Based Drivers, Boundary Conditions and Performance Consequences

Arinze Christian Nwoba and Nilay Bicakcioglu

 

 

15:30-17:00 Session 8C  Developments in Global Marketing and Strategy: Empirical, Methodological and Theoretical Challenges

Session Chair: Giuseppe Musarra

Discussant: Alessandro Biraglia

Location: Sala Piero

 

How Important are Home Country Environments? Their Impact on Resources’ Allocation and Export Performance

Raluca Mogos Descotes, Björn Walliser, Irena Vida, Hartmut Holzmueller and Dora Triki

 

Sustainable Marketing Programs: A Case of Developing Country

Arvind Yadav, Shahin Assadinia, and Tiago Botelho

 

Big Social Data and Experience Design in the International Tourism Market: Applying a Value Co-Creation Based Approach to the Pompeii Archaeological Site

Maria Teresa Cuomo, Debora Tortora, Giuseppe Festa, Alex Giordano, and Gerardino Metallo

 

How do Advertising and Distribution Exposure Create Brand Value? Differences for Domestic and Foreign Brands in Emerging Markets

Martin Heinberg, H. Erkan Ozkaya and Markus Taube

 

Dangerous Hello Kitty: Cuteness Consumption and Consumers’ Risk Perception in the Global Market

Alexis Yim, Annie Cui and Stephen He

 

 

19:30 Gala Dinner Palacio San Miguel

Coaches from Four Seasons to Palacio San Miguel provided (Leaving at  18:45)

 

 

Thursday 23rd May

 

 

09:00-12:30 SIG Meetings and Professional Development

 

12:30 Check out and Departure