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Call for Papers


May 21-23, 2018


Santorini, Greece


"Global Marketing in Times of Uncertainty"


Submission Deadline: October 8, 2017


Conference Venue


Santorini is a popular place to visit and stay. It is located in the most southern part of the Cyclades group of Greek islands in the Aegean Sea, about 200km southeast of Greece’s mainland. Beyond the pretty whitewashed towns, blue-domed churches and world-famous sunsets, the island itself was the site of one of the largest volcanic eruptions in the world and what remains today is a submerged volcano and a caldera. Santorini is frequently regarded as one of the best destinations in the world with rich cultural history. It has an airport and great ferry connections with the mainland and other neighboring islands.


Conference Highlights


  • Journal of International Marketing Special Issue – Editor-in-Chief Costas Katsikeas will invite the most promising papers submitted to the conference for publication in the Journal of International Marketing. Promising papers from the conference will be identified by the track chairs and journal editors. To be considered for publication in JIM, papers must subsequently be submitted to JIM and undergo a double-blind review process.


  • Doctoral Consortium – We invite doctoral students with a focus at the intersection of marketing and international business to participate. The Consortium will provide a unique opportunity for doctoral students to further develop their research ideas, to learn about the challenges of conducting international marketing research and building a successful academic career in this field, and to broaden their professional network.


  • Unique Cultural Experience – There is something truly magical about Santorini. Maybe it’s the dramatic landscape of jagged hills that plunge into the bright blue waters of the Aegean Sea. Maybe it’s the villages of whitewashed houses and churches, perched precariously on the edge of the island’s tall cliffs. Maybe it’s the cuisine, known to be one of the finest in Greece. Or maybe it’s the island’s history, which goes back as far as recorded history can go. The future of Greece continues to dominate global marketing as the country has been going through times of uncertainty.


  • Network with the World’s Leading International Marketing Scholars - The conference program will be designed to maximize professional development and networking opportunities. Several of the world’s leading thinkers in international marketing have confirmed their intentions to participate in the conference.


Conference Tracks and Track Chairs


All submissions for the conference need to be categorized into one of sixteen topical tracks. Each submission must be submitted to only one track. Please select the track closest to your proposal from the list below:


Global Relationship Marketing and Channel Management


Global Marketing Strategy


Global New Product Development and Innovation


Global Brand Management


Global Marketing Communications


Export and Import Management


Cross-cultural Consumer Behavior


Global Marketing Education


Global Sales and Account Management


Global Ethics, Sustainability, and Corporate Responsibility


Market Entry and Internationalization


Global Consumer Research


Global Entrepreneurship


Global Supply Chain


Global Marketing Research, Big Data, and Analytics


Global Retailing and E-Commerce


Formatting Guidelines


All manuscripts are to be submitted using a pdf document via the EasyChair on-line submission system. All identifying information, including any document properties, should be removed prior to submission. Please format your paper according to the Journal of International Marketing guidelines, which includes:


  • Each manuscript should be accompanied by an abstract, not to exceed 175 words.

  • Submissions should be in PDF (preferred) or Word format. The manuscript should preferably be saved in PDF format to ensure that reviewers see it in an intended way. However, Microsoft Word files will also be accepted. Please ensure all files are checked for viruses using updated anti-virus software before submission.

  • 12 point, Times New Roman

  • Double-spaced, left justified

  • Letter sized page (8.5″x11″ or 216×279 mm), with one-inch (2.5 cm) margins on all sides

  • Page numbers in the upper right corner and no header/footer.


Code of Conduct


Scholars submitting papers to the conference are expected to act professionally in their research and conference participation, following relevant professional codes of ethics, and showing respect to our diverse members. This requires adhering to the following standards:


  • Conflict of Interest – Authors who have a conflict of interest relationship with a track chair shall submit their paper to a different track.

  • Responsibility to Review – Authors submitting papers to the conference commit to reviewing papers for the conference.

  • Responsibility to Present – At least one of the authors commits to register for the conference and present the paper. No personal requests for variation of time slots will be accommodated and authors must present in the time slots allocated.

  • Plagiarism will not be tolerated. Authors assure that submitted papers are their own work and appropriate credit is given to sources, including any previous work of the authors.




Please submit your papers electronically via the EasyChair Conference Paper Submission System. The submission system is now open. For more information about submission, please go to our Submission Information Page


After Submission


All competitive manuscript submissions will be subject to a blind review process and will be evaluated based on interest to the international marketing community, relevance to international marketing research, teaching and/or practice, analytical and conceptual rigor, quantitative and qualitative methods (if applicable), innovativeness, and significance of conclusions.


Doctoral Consortium


We would like to draw your attention to the Doctoral Consortium that is currently being organized as part of the Global Marketing SIG Conference in Santorini, Greece. The Consortium will take place prior to the opening reception on May 21, 2018.


This Consortium will provide a rare opportunity for Ph.D. students with an interest in international marketing (broadly defined) to further develop their research ideas, to learn about the challenges of conducting research in international marketing and building a successful academic career in this field. In addition, students will be able to broaden their professional networks in the area.


The goal of the Consortium will be to provide a supportive discussion among doctoral students and the participating faculty on topics such as:


  • Trends in international marketing research,

  • Challenges in carrying out high-impact international marketing research aimed at top journals,

  • Managing the dissertation and the job search process, and

  • Starting an academic career.


In addition, students will have the opportunity to receive feedback on their current research projects submitted to the conference as well as ideas and guidance for their future research agenda.


The Consortium will consist of a combination of panel discussions with leading scholars in the field, focusing on the topics listed above and small group discussions in which students will share their current projects and receive feedback and guidance. With the goal of facilitating a constructive dialog on the topics listed above, the ideal candidates for the Consortium are doctoral students in marketing or international business who are focusing on developing their research agenda.

Students should submit their papers electronically via the EasyChair  Conference Paper Submission System. Please include:


  1. A letter stating your stage in the Ph.D. program and research interests.

  2. Abstract of a current research project focused on international marketing (not to exceed 1 page, single spaced). Please include the title, author information, abstract, keywords, and research summary. Diagrams, tables, and references should be provided at the end of the document but do not count towards the 1-page limit. The abstract should succinctly cover the research question, theoretical background, proposed research design, and intended contribution. NOTE: If any candidates have already submitted papers to the conference via one of the tracks, simply state in the letter the title of the submission and the track to which it was submitted. In these cases, it is not necessary to submit a separate abstract in order to apply. Please combine both parts of your application into one file.


A limited number of travel stipends will be available for consortium participants. Please note on your application your need for a travel stipend.


Important Dates


  • Conference Paper Submission System opens: Now open

  • Deadline for submission for Conference and Doctoral Consortium: October 8, 2017

  • Acceptance notification: November 20, 2017

  • Author registration: December 1, 2017

  •  Conference dates: May 21-23, 2018






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